A couple weeks ago we looked at a 1954 Esquire article Richard Gehman wrote about Today. Close to seven years later, now writing for TV Guide, Gehman returned to the Today studio to observe Dave Garroway in action. But in that time, much had changed both with the program and with the master communicator. Stories regularly circulated about staff shake-ups, of fits of temper from an unhappy Garroway. And, of course, the sudden death of Pamela Garroway in April 1961 compounded things. Soon after her passing, Garroway announced he would leave Today.
The first part of Gehman’s article ran in the July 15, 1961 TV Guide.1 A box on the cover promised, “Dave Garroway: Portrait of a Tormented Man.” A subhead in the spread stated, “His peaceful television image belies a seething personality.”
Perhaps our understanding of this article will be helped by a look at Richard Gehman’s style. In their terrific study Changing Channels: America in TV Guide2, Glenn Altschuler and David Grossvogel wrote that freelancer Gehman, who contributed many articles for TV Guide, was the kind of writer appreciated by editorial director Merrill Panitt. For the sort of respected publication Panitt and publisher Walter Annenberg wanted TV Guide to become, they felt that celebrity profiles shouldn’t gush; instead, they should probe. Panitt told Altschuler and Grossvogel that where other magazines gushed, TV Guide “looked for warts.” And Richard Gehman’s work, they wrote, “helped change the direction of the magazine.”
Gehman, they noted, grounded “virtually every profile in popular psychology.” He also employed the “new journalism” technique of placing himself in the story as participant or observer. And another calling card was his use of literary allusions. In “Portrait of a Tormented Man,” we see those techniques at work as Gehman tries to capture the essence of Garroway, who turned 48 in July 1961, as he seeks the next chapter in his life.3
Gehman leads off with a literary allusion, comparing a Christmas party for the Today staff to a Roman bacchanalia which “would have delighted a contemporary Edward Gibbon.” While others at the party lived it up, Garroway “sat near the center of the saturnalia, his bony face expressing boredom that was close to despair,” perhaps wishing he were instead working on one of his cars or relaxing with his telescope. “Whenever anyone approached, Garroway forced a wan, Proustian smile. He spoke cordially but with obvious effort.” Less than an hour into the party, Garroway left.
Why? Associates repeated things Gehman had heard for years – he’s shy, hard to know – and a Today director called Garroway a “cold fish” who “can’t warm up to people in the flesh.” But to Gehman, the best explanation came from a passage in Nathanael West’s The Day of the Locust, describing the protagonist as “really a very complicated young man with a whole set of personalities, one inside the other like a nest of Chinese boxes.” Gehman wrote that the phrase could have been written for Garroway. “For 14 years, off and on, he has been seeing a psychiatrist in an effort to learn what is inside those boxes. And what he has learned is that there are more boxes.”
To Gehman, the conflicting aspects of Garroway’s personality – a man who could engage in breezy, light conversation and then moments later opine about dark scenarios that Communist agents had already hidden small atomic bombs in major cities, and describe his own Manhattan bomb shelter in great detail, including a supply of Seconal capsules (“better to go that way than to die horribly of radiation”) – made the real Garroway hard to define, and Gehman found the man’s own explanations contradictory. Although Garroway stayed aloof to most people, he claimed to enjoy the company of others. “Yet there was a period when he seldom ventured out before he had disguised his face with cotton wads slipped into his nostrils and cheeks and under his upper lip. ‘It made me look mean and feel mean; it got me into two fights,’ he told me.”4
Now, Gehman wrote, “he no longer disguises himself except with an air of impenetrable calm,” stylized by the famous “peace” signoff, which he also used “to bid farewell, to express approval, or to get out of arguments. Or, in the majority of cases, to shun small talk.” Garroway admitted he had difficulty relating, but insisted it helped him with the casual style he had on the air; in front of the camera, he felt he could be himself. His in-person aloofness, his preference for spending time with gadgets instead of people, didn’t come across to home viewers. “They think he loves them. They regard him as an old friend who is welcome to drop by for breakfast any morning,” Gehman wrote. One morning Garroway lamented that American-made screwdrivers no longer had wooden handles; within days his office was inundated with packages from viewers, sending him wooden-handled screwdrivers.
Viewer loyalty to Garroway made Today a very profitable program for NBC, and Garroway was handsomely rewarded for it (more than $350,000 a year). But Gehman wrote that for more than two years Garroway had been unhappy because “he has been forced to work under what has seemed to him mysterious pressures, not only from sponsors but from the NBC brass.”
Complicating things, Gehman wrote, was Garroway’s home life. “Garroway’s moody introversion has made him not only hard to know but also to live with,” he wrote. When he married his second wife, Garroway was not aware of what Gehman called her “unhappy girlhood” and that she was “a highly emotional young woman.” Her psychoanalyst would not discuss her case with Garroway, citing ethical reasons. Late in April, while Garroway was spending a weekend at their summer home on Long Island, his wife was found dead in their Manhattan townhome, having overdosed on sleeping pills. On May 29, Garroway announced he would be leaving Today.
The second half of Gehman’s profile, in the July 22 issue5, tries to get inside Garroway’s head through a biographical approach. Gehman writes that Today‘s variety, and the departure of its host, couldn’t be attributed to one answer. “There are several, all as intertwined as Garroway’s several personalities.” And his closest associates “argue about what makes him tick – and about whether or not he does tick.” (“He doesn’t,” said former Today director Mike Zeamer. “He hums, like an electronic watch.”)
And here Gehman uses his favorite tactic, putting Garroway on the analyst’s couch and tracing that “humming” to a childhood spent moving from one place to another. He describes Garroway as “a shy, withdrawn youth who found communication with strangers difficult, perhaps because he met so many,” having attended 21 different schools by the time he graduated high school. “It may have been his desire to make people like him by entertaining them that led him eventually into radio, as an announcer,” Gehman writes.6
In a few paragraphs Gehman traces Garroway’s two decades or so in broadcasting, from his start as an NBC page through the birth of his style in wartime Hawaii, through the Chicago years and his tenure on Today, and his role in turning the show into “a reflection of his many interests. Also, he says frankly, it is a reflection of his shortcomings, for he does not have time to prepare adequately for the many different spots he is called upon to fill.” Gehman notes that Garroway has made mistakes for this reason, criticizes the program as “often shallow,” and that Garroway’s behavior has sometimes seemed excessive, citing an on-camera confrontation with a delegate from a Communist-controlled country that came across as “a disjointed argument on Communism.” Garroway insisted to Gehman that he spoke up because he feels anti-communists had a duty to do so. “Because he has spoken up so many times, he is certain that if the Russians ever defeat us, he will be one of the first to be liquidated.”
The article concludes with Gehman’s account of being with Garroway in Studio 3B7 during a May 29 rehearsal, right after Garroway announced he was leaving the program. Around Garroway nearly fifty people were busy with the varied tasks that went into recording each day’s program. At one point a woman slipped into the studio and approached Garroway, saying, “Darling, are you ready to go?” Garroway calmly replied, “Just a minute. I’ll get my stuff,” and gave what Gehman called “a significant look” at a nearby page, who escorted the woman away. A few moments later, someone brought Garroway’s four-year-old son into the studio, and the host put aside his preparations to visit with his child. Not five seconds later, someone summoned Garroway to the phone to talk with an upcoming guest. Gehman noticed that as Garroway was on the phone, he played with his keys – “a huge bunch, two whole handfuls, symbolic of the locks and barriers that make prisoners of all stars in television. He obviously was tense, holding himself inside the Dave Garroway shell with an immense effort.” But the moment the show was to go on, Garroway put aside his nervous tics, smiled, turned to the camera, and became “the Garroway his audiences know.” Producer Fred Freed whispered to Gehman, “How he’s been able to do this for damned near 10 years, I’ll never tell you.”
After the taping ended at 6:30, Garroway went to an appointment with his psychiatrist, then was back home at 7:45 for dinner with his three children. But he couldn’t relax, as the phone constantly rang with reporters wanting to know why he was leaving Today. Garroway patiently told them he wanted to refresh himself, read books, travel, take stock of himself, and rest. But Gehman said he had learned “through reliable sources” that Garroway and NBC had been at odds for two years because the network wanted him to stress entertainment. In addition, Gehman said, Garroway’s home life had already been unhappy for two years, and then the shock of his wife’s death made him stop and review his life.
“I find my attitudes, after nearly 10 years for Today, have standardized themselves into about 25 different cliches,” he told Gehman over a drink that night. “I’m tired of them and everybody else must be.” But Garroway saw himself getting back on television at some point. “I’ve got four years to go on my NBC contract. Relations are amiable now. I’ll be back – but I don’t know, right now, how or when.”8
- Interestingly, the cover date is two days before the debut of John Chancellor as Garroway’s permanent replacement on Today effective Monday, July 17, and there’s a small blurb inside the magazine that discusses Chancellor as the new host.
- Anyone who really wants to understand TV Guide during the Annenberg era seriously needs a copy of this book. It is good.
- It’s About TV covered the July 15, 1961 issue in this post and provided its own keen insight into this piece. It’s well worth the read.
- Garroway claimed in other interviews that he sometimes disguised himself because shopkeepers took advantage of celebrities. He claimed, for instance, that when auto parts dealers perceived him as Dave Garroway wanting to buy a component, they charged him significantly more than they did when he was in disguise.
- For some reason – perhaps the cover with Martin Milner and George Maharis of Route 66 – this issue goes for a small fortune. I finally had to locate a library with TV Guide on microfilm to get this article. If you’re reading this, TV Guide, if you’d put your back issues online, even through a paywall the way Esquire and Playboy have, it would save broadcast historians a ton of work. Love, me.
- Here Dr. Gehman the amateur psychiatrist falls short. Garroway’s unfinished autobiography indicates the reason for his radio career was more rooted in his lifelong love of technology. As a child he was fascinated by how the human voice could be transmitted via radio.
- Today originated from 3B from October 6, 1958 to June 9, 1961. Most recently, 3B was home of NBC Nightly News until it moved back into a renovated 3C in 2017. At the moment 3B is vacant, though knowing NBC I am certain another program will originate from there soon.
- However amiable Garroway outwardly said relations were, NBC didn’t have him back after he left Today. Garroway would later blame a renegotiated contract that let him leave Today, but included a “right of first refusal” clause that required him to check with NBC before he could accept a job offer from someone else, for his inability to get another substantial job in television. By the time the contract expired in January 1966, there wasn’t much out there for him.