We’ve mentioned from time to time how Dave Garroway was much in demand as a spokesman. But while much has been said and written about it, you don’t often get to see him practice the salesmanship skills that made him so appealing to sponsors. There’s just so little surviving material from those times.
Thanks to the Internet Archive (and also with thanks to Brandon for bringing this film to my attention!), we now have a few minutes of Dave displaying his unique style of one-on-one messaging. From 1960, here’s a film from Watkins Products introducing its newest salesman, one with a remarkable ability to call on thousands of homes at once. More than anything else I’ve seen, this really captures just how good Dave was as a spokesman. Watch it, and enjoy.