Archives, and the moments in them

As I write this, we’re observing the fiftieth anniversary of the flight of Apollo 11. There’s a list of on-air commemorations as long as your arm, airing on all kinds of channels. Some of them are good, even if some of them have hit the same beats that every documentary already has. A handful have been truly excellent, unearthing new material and new perspectives (see the wide-ranging, unexpectedly moving Chasing the Moon or the outstanding Apollo 11).

But one media organization did something truly spectacular. On July 16, CBS streamed its live coverage, as originally aired that day 50 years before, of the launch of Apollo 11 (and made it available afterward on YouTube). It wasn’t just the highlights, either – the stream began with the start of that morning’s coverage, at 6 a.m., and carried you through until the astronauts were in Earth orbit. It was nearly four and a half hours of coverage. Better still, you truly saw it as it aired – with network commercials still there (a young Ali MacGraw wearing a paper bikini in an ad for International Paper; a bizarre minimalist ad for Maxim freeze-dried coffee; a really mod commercial for Corn Flakes with a multi-picture montage straight out of Saul Bass; Western Electric musing that this new innovation called a laser could revolutionize communications). Not only that, but the CBS Morning News from that morning was also included, and there you could find glimpses of what else was going on in the nation and the world that historic morning. And since the recording originated at the CBS O&O in New York, you even got local breaks and station IDs from WCBS-TV. All in about as good a transfer from the original videotape as you could ask for, looking vivid and colorful.

To me, what CBS did was like Christmas morning. It hit so many sweet spots for me: my love of spaceflight history, my love of broadcast history, my love of those little time-capsule moments that let you experience how a moment must have felt. It lets you realize that even in historic moments, life isn’t a highlight reel. There’s a lot of waiting. Sometimes the most interesting thing is Wally Schirra, retired astronaut who’s there as the color guy, pointing out to Walter Cronkite that a clock in the little studio at the Cape isn’t working. Sometimes it’s dull. But so did it happen in real time, in 1969. There’s no narration, no editing beyond what the director called during the broadcast that morning.

CBS gave us all a wonderful gift by putting this coverage out there, as it aired. Yeah, so it has those banners across the bottom, but to me the wonder of seeing so much that I’d only heard of, but never been able to see, could make me overlook that. Streaming this coverage was, in many ways, the perfect way to observe this anniversary. It’s fun. It generated a lot of happy buzz around the Interwebs. And it makes me wish we saw this kind of thing more often.

I think, for instance, about the archival Garroway material that I’ve seen and heard. I remember how much of it was listed on the old NBC News Archives site, some of which was actually posted for viewing in screener form. There was no better way for me to understand the tenor of Garroway in any given period than to watch some of that footage. But then NBC’s archive changed its website, and its policies, and what was there is no longer accessible. A valuable resource to my research was suddenly gone.

I know that network archives can be extensive, and are understaffed. I also know it takes effort and equipment to digitize old media, and that it costs to do it. I also know that in some instances you get into various licensing issues, too. But I also know there’s a lot of it out there that’s already been digitized – and I know this because I’ve seen it, from official network sources. And sometimes that’s the rub. The material exists, but you can’t see it, and not unless you’re a documentary or feature film producer with deep enough pockets will you see it.

The archives are valuable properties for licensing. And I get that. And this footage is the property of the networks, and it’s theirs to do with as they wish. But I also think about the value to history that exists by making this stuff available for people to view and to experience once again, in all their imperfect splendor. If you want people to experience a moment, there’s no better way.

That’s why I applaud CBS for what it’s done with its Apollo 11 coverage. It was a bold thing to do, but it was the right one, and it’s an example of the flexibility the online streaming platforms allow these days. May we see more networks follow the lead of CBS, crack the doors of the vaults a little wider, and share more widely the moments from the past, exactly as they were back then.