If you’ve never written a book…oh, are you missing out on fun. I don’t mean it just from how you’ll spend so much of your life looking for source material, hunting down obscurities, lining up interviews, getting cooperation and all other manner of hilarity. I mean it in that if you’re writing non-fiction, especially history or biography, you’re going to need illustrations.
Sometimes you’ll be fortunate. I certainly was with my last book, because Ben Robertson’s papers at Clemson University included a reasonable selection of photos. Since my publisher put a limit on how many photos I could have, and since the photos in the Robertson papers were a decent cross-section of his life, it wasn’t difficult. Better still, since Clemson held the rights to the photos, getting permission was easy.
I wish the same could be true for Dave Garroway. Yes, the Garroway papers at Wyoming have some photos, and I have secured high-resolution scans of several of them. I have Wyoming’s permission to use them, and that will suffice for a few. Dave’s daughter Paris has also gone through the family photos and unearthed some treasures, and I’m having her get those scanned at the resolution I need for the book. That only takes me so far, though. Some of the Wyoming photos, and at least one of the photos Paris has, have their rights managed by others, and I need permission from them. I also have several very nice NBC press photos I would like to use.
The temptation may be there to say “Okay, it’s a small-run book…take your chances. Better to ask forgiveness than permission.” That’s not how I work, though, at least not in print. Here on the blog, I’ll use low-resolution images and claim fair-use. (I’m certainly not making any money off this, for one, and I also try to keep the images small and give credit as I can.) For one thing, copyright is something I often talk about with my students. How would it look if I got in trouble for something I admonish them against? I won’t even get into how much it would cost me in legal fees and penalties and all that. Yech.
I could go through the big image brokers. If I could afford Getty Images, that would be super, because Getty has dozens and dozens of Garroway photos. I don’t have Getty Images money, though. Shutterstock has a smaller selection, but they’re good and they’re mostly different, and while the cost is lower (and though I may go that route if I strike out with the other things), it’s still a trifle dear.
At the moment, photo clearances are the major thing that keeps me from sending the manuscript in and beginning the process with my publisher. I have a contact who is trying to assist on the NBC photos, for one. And I have had some unexpected successes: one photo I dearly wanted to use still had its rights held by the Associated Press. I contacted AP and a very kind representative took up the case and worked out a very affordable rate. On top of that, the AP still had the negative, so the image you will see in the book will look as good as the day it was made.
There’s one more surprise, and I negotiated it last week. I’m not going to spoil the fun just yet, but the book now has a cover image. It was one I had never seen before, and I loved it the moment I saw it. I think you will, too. And it’s all thanks to a friend who put me in touch with the right person, and that right person was very happy to work with me to make it happen.
So there you are. As with any project, it all comes down to the items on the punch list, and the help of good people along the way. And maybe that’s the real value of a project like this.
On January 31, 1987 NBC gave over a prime-time hour so that Today could celebrate its 35th anniversary. As you’ll see, this is a fascinating special, particularly because of one feature.1
A word of warning: This is a very image-heavy retrospective. This special was fast-paced and used a lot of archival footage. I didn’t include everything I had wanted to include, because otherwise I’d still be editing photos this time next week. Anyway, here we go.
“Hunter takes a detour tonight so we can help our friends at the Today Show celebrate a special anniversary.”2 This six-feathered version of the Peacock that we know so well? When this airs, it’s less than a year old.
We open with Jane Pauley and Bryant Gumbel, who just happen to be walking along 49th Street in front of the old Exhibition Hall. Gumbel points out where they are and how it was where Today began. “I think there’s a bank there now,” Gumbel adds mid-sentence, in that parenthetical way of his. Jane Pauley sets the scene for what television was like in 1952 – only 15 million sets in the whole country, with most viewership in the evenings, and the thought of an early-morning television show was unusual. “In fact, only 26 stations carried that first Today show,” she says.
The people on the sidewalk just keep passing by, paying no heed. There’s no way you could do this now, not when everybody wants to mug for the camera.
Then we go to a montage of classic moments, with a simple and very pretty rendition of “Sentimental Journey” in the background. And, sure enough, the first clip we see is J. Fred Muggs with Dave Garroway.
The focus in the opening montage is on lighthearted moments. You’d almost get the feeling Today was a comedy revue. The only really serious moment is Pope John Paul II holding hands and praying with Gumbel and Pauley. Then we dissolve to the dignitaries gathered for the evening, and the velvet voice of Fred Facey introduces the show.
“Welcome to Today at 35, and our family reunion,” Gumbel says, teeing up the introductions as being like a family album. We’re introduced to the returning family members with archival footage, followed by a shot of them in the studio. One neat touch is that the NBC logo appropriate for the start of their tenure is shown alongside their names.
The entire gathering was introduced in alphabetical order: Frank Blair, Tom Brokaw, John Chancellor, Hugh Downs, Betty Furness, Joe Garagiola, Jim Hartz, Florence Henderson, Jack Lescoulie, Lee Meriwether, Edwin Newman, Helen O’Connell, Betsy Palmer, John Palmer, Willard Scott, Gene Shalit, Barbara Walters, and Pat Weaver (“all of this is his baby – which he enjoys now from retirement,” Gumbel says). Jane Pauley and Bryant Gumbel round out the introduction.
“Our beginnings were humble,” Gumbel says, teeing up the obligatory clip of the first morning. “Dave Garroway and a staff of 35, working in a storefront with people looking in the window. The critics all laughed, and said it wouldn’t last even 13 weeks.”
When we rejoin the present, Bryant Gumbel is sitting at a re-creation of the original set – “this is NOT the original,” he takes pains to point out.3
Gumbel is joined by Hugh Downs, Tom Brokaw and Frank Blair there to recount the early days of Today. Gumbel asks Blair if he felt like a pioneer. “Definitely,” Blair says. He noted that being up early and doing this unusual thing bound them together. Blair notes that producer Mort Werner was asked once what makes Today click: “It’s a matter of chemistry.”
Downs remembers being on the NBC staff in Chicago and watching the first Today program from the booth – “I was duly amazed, but I didn’t think people would be up tuning in.” Brokaw muses, “As I sit here thinking about it, these are my heroes! I was growing up out there in South Dakota, and television was truly my window on the world.” Downs remembers moments that, looking back, he called “golden.”
Blair notes the program was criticized “when we brought the chimpanzee in,” but the reasoning was that kids would turn the program on to see the chimpanzee, and the parents would realize there was a news program going on. “So we all owe a great debt of gratitude to J. Fred Muggs…wherever you are,” Blair says with mock solemnity.
Gumbel asks all three if one appreciates Today more after you’ve left it. Brokaw is grateful for having done it; Downs makes a lighthearted but appreciative comment. It becomes clear that Frank Blair never really let go. “If I were younger, I would love to still be doing it. I would boot John Palmer right out of here and take over. But you reach a point of no return. You run out of fuel, and it’s better that a younger man has my job now.”
As they go to break, there’s a clip of John “Skid” Chancellor and Frank “Checkers” Blair running the first Today Show Grand Prix, a go-kart race inside the studio.
There’s a commercial. Soft piano. A woman’s voice, over shots of a bedroom: “Silk always makes me feel sensuous.” And when the woman in the commercial wears pantyhose that glistens like silk and feels like silk, “I feel wonderful…all over.”4
Then GM, in a Very Important Commercial, talks about its commitment to building better cars, culminating in a new six-year, 60,000-mile warranty “that tells you each and every GM car we build today is the best-quality, best-value GM car ever.”5
When we come back, Jane Pauley leads off a segment with Barbara Walters, mentioning her ascent from being hired by Dave Garroway as a writer to becoming co-host. There are clips of her interviewing dignitaries and statesmen and other VIPs…followed by the obligatory clips from a segment in which Walters went undercover at a Playboy Club in 1962, complete with the bunny costume.
They segue into how Walters’ role evolved from writing women’s features to doing general features. Then there’s another clip, a 1965 segment where Walters spends an evening with the information telephone operators in the 50th Street office, and tries it herself, only to be greeted by the voice of Jack Lescoulie on the other end of the line.
Pauley asks Walters who she looked up to growing up. Walters replies that someday Pauley herself would hear young women say what Walters heard: “I grew up with you.”6 And Walters says she was very proud that when she left, Pauley took her place. “I think it’s a great credit to me that someone like you followed.”7
From there Pauley segues to talking about the role of the Today Girls. And four of them – Lee Meriwether, Helen O’Connell, Florence Henderson and Betsy Palmer – regale us with a cute song about what it was like and the people (and chimpanzee) they worked with, complete with more clips.
At the end, Jane Pauley comes over and has a little fun with how they sang her name. She then asks Bernie Wayne, who wrote the song and played the piano, to play a few bars of his most famous composition.
It turns out to be “There She Is, Miss America.” Which, of course, Lee Meriwether came to Today after her reign as Miss America, and there’s a moment of warm reminiscence. That’s promptly disposed of in the throw to break, with the famous clip of Harpo Marx8 chasing a Today Girl around the studio.
Then a bumper, with an RCA TK-11/31. Always a lovely thing to see.
Commercials: A UPS ad looks back on the company’s history through old black-and-white photos. Then lots of fast-paced, high-energy scenes of modern UPS operations. Lots of 727s and 747s. “We run the tightest ship in the shipping business.”
That’s followed by a commercial for a very personal thing women use. Somehow, clear blue liquid is supposed to demonstrate how effective it is. Right. (No, I’m not showing a picture.)
Then Ann-Margret and Claudette Colbert in “The Two Mrs. Grenvilles,” coming February 8.
Followed by a Saturday Night Live promo with host Paul Shaffer being heckled by the Church Lady.
Back to the anniversary show, it’s time for a look at the entertainment greats that have been on Today. Some neat finds in the montage, including this exchange between George Gobel and Dave Garroway, when the entire morning’s show was done outside the studio:
Gobel: “The whole show? Out here in the street?”
Garroway: “Yep.”
Gobel: “Well, see now, that’s television for you. You know, just one bad week and you’re out.”
There’s also a glimpse of the famous/infamous “Caesar and Cleopatra” sketch with Jack Lescoulie and Jayne Mansfield.9
Gumbel is at the desk, this time with various occupants of the sidekick role: Willard Scott, Gene Shalit, Joe Garagiola and Jack Lescoulie.
The first anecdote has Lescoulie telling the story of the day Ava Gardner was supposed to be on Today, but didn’t show up. The quick-thinking Garroway summoned staff member Estelle Parsons to the desk. “You be Ava Gardner.” And Garroway conducted the interview. This dissolves into a discussion about how humor is tough to sell in the morning, which leads to playful bickering between Joe Garagiola and Gene Shalit. “Did you ever have hair?” Shalit asks. Garagiola replies, “I think you’re overdressed!” Without missing a beat, Willard Scott leaps up, his toupee in hand. “I think we can correct that!” And he plonks the toupee atop Garagiola’s head.
“This is the dignified Joe Garagiola look….”
…and then Willard turns the toupee. “Now here’s the Hippie Joe Garagiola look! Give him a guitar and watch him go!”
Lescoulie tells a story about a day he was late getting to the studio, and how in those days the tradition was to cut your tie if you made a mistake. Up against the segment clock, Gumbel asks Lescoulie to tell about the ring he wears.
It’s a duplicate of the one Garroway wore, Lescoulie says, and he gave it to him in 1953. “The inscription inside is typical Garroway,” he says, “And it says ‘To Jack from Dave, for being just what you are by the dawn’s early light.’ And I’ve worn it ever since.” Lescoulie then looks toward the camera. “And, old partner, thank you, and peace to you.”
There’s then a montage, introduced by Jane Pauley, about the versatile but lesser-sung members of the Today family.
Then there’s an interview with Betty Furness.
Betty mentions that she was a friend of Garroway’s10, so she watched the very first show, and when they began to have women on the show, she wanted to be on the show. “But nobody would talk to me!” She notes that she continued to be snubbed even after she was no longer doing commercials at CBS. What finally got her a role on Today was her work as a consumer reporter for WNBC-TV, and a chance meeting at the elevator with a Today producer led to a substitute hosting job. Then Gumbel crashes the interview11 to show a clip of Jane Pauley bogarting his cigar at a political convention a few years before.
Then more ads.
AT&T is going to combine computers and communications so we can get the right information to the right people at the right time. Reckon how that’s gonna work out?
Smart Cat. Ask any cat and they’ll tell you they’re smarter than humans, anyway.
A slow sweep of the newsroom on that first morning forms a neat bumper for the local throw.
Remington Steele is back! Tuesday!
Peak ’80s. (And, yes, Today did originate from Australia starting the following Monday.)
Back from the break, it’s time to talk about Important News, the big stories, the world leaders and presidents and aspirants and such who have stopped by. This leads in to a discussion with Barbara Walters, John Chancellor, John Palmer and Edwin Newman.
Chancellor starts the discussion with a self-deprecating joke about the montage that led the segment off.12 The comments from the panel speak of the influence the morning shows have gained, to the point that the White House kept track of the shows’ ratings and decided where to deploy their spokespeople accordingly.
Back at the 1952 desk, Jane Pauley takes note of the changes in technology, and notes that Today has featured new technologies right from the first day:
Garroway shows off a wirephoto machine on the first day. “We’ll show it to you mere minutes after it was taken. The print we show you will still be wet, but you won’t be able to feel it at home. I hope.”
Then Mufax shows the home audience grainy stills of the Queen’s coronation.
Hugh Downs and Jim Hartz join Pauley to talk about the change in technology, particularly in how microphones have grown tinier as time has passed. Downs predicts that at the rate they’re shrinking, microphones will disappear altogether in August 1991. Pauley disagrees: “No, I think it’ll be implants, Hugh.” They then discuss how Today has been around the world, buttressed with a quick montage of the many places the program has visited: Paris, Romania, Ireland, Tokyo, Rio de Janeiro, at sea aboard the liner s/s Norway. Jim Hartz suggests that the audience may have become jaded, because they have become accustomed to “whatever you can imagine, you can do.”
We go to commercial with a look out the old 49th Street window.
Other side of the TK-11/31. I want one.
A sentimental spot for Amtrak. “There’s somethin’ about a train that’s magic.”13 Followed by a spot for this new pain reliever called Advil.
“The ritual of Oil of Olay.” Get you some of this stuff and some of that silky pantyhose from the first half-hour, and you’ll be at full-blown Mystical Womanhood before you know it.
A really neat spot for college basketball, with live action giving way to animated pastel renderings. Really beautiful, really classy. I wish we still saw stuff like this today.
During a brief interlude Pauley, Gumbel and Scott talk about what it’s been like, with all the stories and anecdotes and good times. Willard notes, “Everybody really seems to like each other.”14 Then Pauley says they’ve been wondering what Today will be like in the future, so through the magic of computers, they’ve sent Mike Leonard ahead 35 years…to the year 2022. Yes. To this year.
So this is what this year is like. Where’s the Snake logo, then?
“The cameras are robotic. Just stick to the script,” a robotic voice tells Leonard. Well, we do have robotic cameras now, I guess. Anyway, in this version of 2022, there’s a cure for the common cold.15 And they’ll talk live with some of the moment’s biggest celebrities:
The news is sent through absorption. Commercials are two seconds long and subliminal. And weather forecasters can actually do something about the weather: as a robocam hovers nearby, a blizzard in Buffalo gets sent to Los Angeles.
But there’s time to look back to 70 years ago, when Garroway tried out Mary Kelly’s electric typewriter.
This compares to the “rather large” portable television of 1986.
“But give them credit…they knew what the future held.”
And in a disturbing twist, digital facsimiles of yourself can be sent anywhere around the world. Which leads to several Mike Leonards ganging up on him.
This disturbs him. “Because that’s what made the Today show. All the human touches.” Garroway pops in every now and again, a patron saint of the program’s humanity.
Especially as he roars at a telephone receiver.
Leonard’s had enough of this technological dystopia. “Send me back 35 years.”17 So he clicks together his ruby-studded shoes…only to be trapped inside a computer screen.
A more serious look at the future comes in a brief visit with Pat Weaver. “It’s good to be back,” Weaver says, “and particularly on such an auspicious occasion.” Weaver doesn’t think the future will be like Leonard’s fanciful journey. “It’ll still be people. But the future will change, a lot.” Weaver hopes the future will bring fulfillment of the first promise of broadcasting: that you can sit at home, in your comfortable chair, and be somewhere else in the world, at the push of a button and the speed of light. Although he’s disappointed that the promise has yet to be fulfilled, he is optimistic “that with the new technology that we’re getting, we will finally be able to be a world without privilege” – that it won’t require family connections or wealth or aristocracy to enjoy the best things there are. Gumbel reminds Weaver of something he wrote in 1952: that the goal was to enrich life and make the common man quite uncommon. “That’s right!” Weaver says. “Glad to see you’re still consistent,” Gumbel says.18
We go to break with Garroway using his long microphone cord like a whip, to the amusement of the crowd outside.
As they say good night, they remember a couple of family members who have gone onward.
Frank McGee, who joined Today in 1971, “and before his death three years later, the quiet man from Oklahoma made a lot of new friends.”20
…and Dave Garroway. Gumbel closes: “We want to remember Dave Garroway tonight as we always remember him: on some weekday morning, sometime in the ’50s, in living black and white, slightly bemused by the world around him, and believing that a little whimsy never hurt anybody.”
It’s Garroway who sees us through the closing credits…and bids us good night, in his familiar way.
I must have been 13 or 14 when a friend told me about a book he’d stumbled across at his grandfather’s house. It was a paperback called The Brothers MAD, and it contained material from MAD magazine from the 1950s. My friend let me borrow it. I loved looking through it, because it was a time capsule from a long-gone era. But one piece in particular fascinated me: a spoof of Today called The Dave Garrowunway Show, which – through the magic of drawings by Jack Davis – was a completely madcap look at the early days of the morning show, and the lurking threat of mayhem from the hands (and feet) of J. Fred Muggs. It is a dead-on spoof of early Today, and even Dave Garroway loved it, putting in a plug for the issue on Today.
Ever since this blog began I’ve wanted to bring The Dave Garrowunway Show to you, because it’s sublime. But the version in The Brothers MAD is chopped up to fit the paperback book format and the resolution of the pictures suffered in the printing process. And copies of the November 1955 MAD go for more than I’m willing to pay right now. Fortunately, the Internet can be a very handy thing every now and again, and while looking for something a couple nights ago I stumbled across an incredible online archive.
It is with pleasure that I can finally bring you, in its entirety and in its original format, The Dave Garrowunway Show. The first page is here; please page through to enjoy the rest. (And I mean that – enjoy.)
Sometimes you run across neat stories and you picture in your mind how they must have played out. Long ago I was sent the notes from an interview Garroway’s longtime associate Lee Lawrence conducted with commercial coordinator Lou Bradley, and it had this neat story in it. I wondered how it must have come across. As luck would have it, I found some photos from this very tale today, so you can both read it and see it unfold.
In mid-1960, Dave’s wife Pamela put her Ford Thunderbird up for sale. Bradley worked out a deal to buy the car from her. On June 7, he brought an envelope with the cash sealed inside and handed it to Dave, who put it in a pocket of his jacket. Bradley suggested he at least count it, but Dave went on about his business.
That day, the show’s guests included comedians Henny Youngman and Milton Berle. Berle, of course, was being full-on Milton Berle.
At one point he told Garroway, “You couldn’t pay me to do this interview.”
Suddenly, Bradley saw Garroway look at him and smile “this big, huge Garroway smile that no other human being ever had.” And out came the envelope.
As Bradley recalled, “It devastated the whole studio.”
I am remiss. There, I’ve said it. I won’t bore you with the personally-related reasons for my silence21, though given my line of work you can imagine it’s been an interesting time. But the semester is over and I can think about other things for a little bit (well, I think I can, anyway).22
By way of making up for it a little, here’s a king-size treat for you: an episode of Wide Wide World from 1958, in which we take a look at westerns. By this point, Wide Wide World was no longer doing what it once did, which was hopscotching around to show amazing sights that live cameras picked up as they happened.23 Plus, the program’s founder, Pat Weaver, was long gone from NBC by this point and his “going places and doing things” philosophy had given way to what would become more traditional forms of program content.24
There are other changes you’ll notice if you’re a Wide Wide World enthusiast. David Broekman’s lush, elegant theme is preceded by an otherworldly series of notes as a crude animated globe forms.25
And, as it turned out, “The Western” was the final installment of Wide Wide World. General Motors, which had sponsored the series since its debut, proposed altering the format to 15 one-hour installments. But those plans never took, and no other sponsor took the show over. Wide Wide World was gone, and with it went some ambitious plans for the fourth season, including a visit to Europe and possibly a trip into the Soviet Union to interview Russian leaders within the Kremlin.
That said, when you’re able to get the likes of Gary Cooper, James Arness, Gene Autry and James Garner26 on your program, it’s not a small way to say farewell. So, even though it’s a blurry copy of the program, enjoy the final Wide Wide World, from June 6, 1958.
I had hoped to post some very happy news soon. But life, as it will, has other ideas. Let me explain.
I keep an alert active on eBay for Garroway-related items. Most of it is run-of-the-mill stuff – old press photos, copies of Fun On Wheels, etc. – and most mornings I just glance at it and then delete it. But one day last week I saw one of those listings that simultaneously made my heart leap, and sink. The reason my heart leapt? It was an auction for a kinescope of the December 6, 1952 episode of Your Show of Shows, which Garroway guest-hosted while Sid Caesar and Imogene Coca were away.
I’d stumbled across articles about this while working on the manuscript. It was reportedly a good show, and Garroway brought back some of the offbeat stuff he did on Garroway at Large. Such as the dentist sketch, where Garroway performed a dental procedure on the viewer, a bit so effective that it made one critic’s teeth ache.
There was no way I could pass this up. But I’ve tried bidding on kinescopes before, and I know they can be in demand. I also know the bidding can get high.27 I knew I could end up spending more than I really wanted. But where else would I find this? And I also know how eBay works, and I’ve had enough items sniped from under me to know you can’t rest until the auction’s over. It felt like a fool’s errand, but I bid what I could afford, and I left it be. I tried not to think about it, but I couldn’t help myself and checked every now and again. Sure enough, another bidder swooped in and outbid me right before the auction ended, winning the auction for just a couple dollars more than my maximum bid. No kinescope for me.28
I’m philosophical about it. As I said, I know how eBay works and I know how it gets used, and even if I hate the online auction format I know it’s part of the game, and I accept that going in.29 But, still, it bums me out to have lost out on this item, and I think you can appreciate why.
I lost out, but I salute the winner of the auction, and I wish them happiness with this piece of history. And I have a request: Please don’t sit on this thing. Please don’t squirrel it away. Please get it transferred and upload it to YouTube or the Internet Archive or something. It’s Garroway while he still had a lot of the Chicago School still in him. It’s a priceless document of a particular moment in television history and in Garroway’s life, and there’s a lot of folks who would really love to see it. Please do us that favor. We would be grateful.
One of the blessings of the Internet era is that many archives have opened up and a lot of material has become available. Today’s post is about one such archive, available for endless hours of enjoyment.
Maybe you know the name Studs Terkel from his books, such as Working or The Good War. Maybe you’ve seen him in the occasional film role. Maybe you’ve seen him pop up in documentaries. It doesn’t matter, because the man could do anything and, through his long life, often did. But he had a particular talent for conversation, the ability to talk to anyone about anything, which he parlayed not only into his best-selling books but also into a radio series on WFMT in Chicago.30
And, as it happens, our man Dave Garroway stopped in to talk with Studs one day in 1974. Dave and Studs had known one another since the late 1940s, both as up-and-coming disc jockeys, and subsequently as television stars in the Chicago School firmament (Dave on Garroway at Large, Studs on Studs’ Place). Thanks to the wonderful Studs Terkel Radio Archive31, you can listen to the two old friends talk about a number of things: broadcasting, jazz, race relations and more. Take about an hour and let yourself be entranced by a master communicator and a master conversationalist.32 (Then when you’re done listening to that interview, take a look at the other interviews available in this magnificent collection and enjoy them, too. There’s only about 5,600 shows to go through, so make some time.)
Today a new president takes the oath of office.33 Sixty years ago today a new president34 took the oath of office, and Dave Garroway and Today were there to cover the impending transfer of power.
Here’s Dave talking with Sen. Mike Mansfield, Sen. Everett Dirksen35, Rep. Charles Halleck, and Rep. Sam Rayburn.36 At right is Martin Agronsky of NBC News.
Here Dave is interviewing Pat McMahon, who was a member of the PT-109 crew. McMahon was badly burned in the aftermath of the accident and unable to swim. His commanding officer, John F. Kennedy, saved his life. McMahon and Garroway are standing in front of the Kennedys’ house in Georgetown.
Dave has a cup of coffee and shares a laugh with Joseph Donahue, chairman of the inauguration parade committee, and Maj. Gen. Charles K. Gailey of the Military District of Washington. Kennedy’s inauguration was famously chilly, so I hope there was a lot of hot coffee available all around.
Dave during a break in the program, framed against the Capitol’s pillars.
Dave in the seating for the inauguration parade outside the White House. Here you can see just how deep the snow was prior to the 1961 inauguration. We won’t get that this year, alas.
And here’s Dave visiting the big reviewing platform where the new President would watch the parade. He’s standing with a couple of very special people. Who might they be? Let’s take a closer look…
…and look who it is! It’s Dave with daughter Paris and stepson Michael, who accompanied him to the inauguration. What a memory to have, no?
On January 14, 1982 Today marked its thirtieth anniversary.37 As it tended to do on its milestone anniversaries, Today devoted much of the program to a big celebration. The 1982 anniversary special was unexpectedly poignant, and it’s for a reason we’ll get to in a little while.
As most Today anniversaries do, this one began with a glimpse at a few moments from that very first telecast.
Then we return to the studio, where we see Jack Lescoulie and Dave Garroway joking with each other about the spelling of Lescoulie’s last name.38 The rapport between the two melts away the years, and for a moment it’s like 1954.
Bryant Gumbel – who had just taken over as co-host after Tom Brokaw accepted the NBC Nightly News anchor slot – introduces the men he calls “the originals,” Lescoulie, Garroway and Frank Blair.39
Gumbel asks Garroway what they were thinking the first day. And at this point, Garroway sounds like a grandfather dispensing advice. “You are now in the first phases of the beginning of your real life, Bryant,” he says. “You’ll find that out in the years to come. At least, I did.” Gumbel asks if it really was an adventure for him. “It changes you from one man into another. Did me. And you will feel differently about the world, very much so, if you’re on like three, four, five years.”
Gumbel notes that Lescoulie was called “the saver,” and Lescoulie described the origins of that: Garroway instructing him to walk in if he ever thought Dave was getting dull or an interview wasn’t going right. “Now, that kind of trust you don’t get very often!” Lescoulie said. Garroway mentions hearing Lescoulie as host of The Grouch Club, and suggesting him to Pat Weaver as a result.
Frank Blair remembers the task they had, which was to get people to watch at seven in the morning. He and Lescoulie recall John Crosby’s famous “What hath God and NBC wrought?” review, and that the show couldn’t last beyond thirteen weeks. At this point, Garroway jumps in: “Well, all the pioneers, you know – Copernicus, Galileo, we all suffered the first year or two!”40 There’s a little laughter from the panel. “That’s true!” Lescoulie says. “You’re putting us in pretty fast company, though.”
Jane Pauley asks Garroway about his statement on the first program “to be informative without being terribly stuffy.” She asks why Garroway was afraid of being stuffy. “I don’t like stuffy things, or people, very much, I guess,” he says. “And there was so much to talk about, and do, and there still is in the world, that I don’t find it a very stuffy world even today. And if you can get the world over to them, it’s great.” And with that, the inevitable topic of J. Fred Muggs comes up. “You didn’t consider that at all demeaning because you’re not a stuffy guy, eh?” Pauley asks. “No!” Garroway says. “He was a charming, marvelous beast.” At which point Garroway pulls out a TV Guide and says that Muggs is more in the public eye today than he has ever been,41 and as evidence shows the magazine’s “Distinguished J. Fred Muggs Awards.”42 To which Garroway says, “This chimpanzee has been off the air for twenty-one years! And yet he’s still in the public eye!”
After a break – or as Gumbel says to Garroway, “what you used to call a recess” – Pat Weaver joins the panel. Gumbel asks why a chimpanzee joined the program. “Well, a pleasant little small ape – you know, if you got a gorilla, it might have scared Dave and Jack! I don’t think it would have worked with a gorilla!” Weaver explains that one of the problems they faced was that children would turn the set to cartoons, so they needed something that could effectively compete. “When Muggs did happen, it was the ideal solution to a problem that we faced in the early days, which is how to get the kids to like the show.”
In the next segment, Gumbel talks to John Chancellor and Edwin Newman, who joined Today when Garroway left. “You replaced Dave Garroway,” Gumbel says to Chancellor. “Tough act. What were your thoughts?”
Before Gumbel can finish his question, Chancellor slumps over, puts his head on Gumbel’s shoulder, and snores loudly. Then he snaps back up. “Well, that was one of my thoughts,” Chancellor says. “I couldn’t believe we were on that early. It was a very difficult act to follow, and I’m not sure I was really able to fill those shoes, which I learned to be about size eighteen. Dave was one of the most magnificent communicators I had ever known and I suppose some of us learned – I think maybe Edwin did, too – from David and from Jack Lescoulie to be a little easier on television. I think most of us were very solemn when we were doing the news, and I loosened up a lot when I was on the Today show, and I think Ed did too.” Chancellor talks about how serious the show was when he took over, with a lot of heavy global and national topics balanced with some of the lighter things they did. “And they’ve threatened me by showing some of the lighter things that we’ve done.”43
Gumbel then asks Newman about a couple of famous moments from his time on Today, including the time he abruptly cut off an interview with George Jessel that was going off the rails,44 and the time Newman interviewed himself about his book Strictly Speaking.45
Throughout the morning there are birthday wishes at the end of segments. Here’s one from the Blues Brothers.
Later segments are less Garroway-centric, but still give us glimpses of a bygone era. Here, Gene Shalit has a few minutes with Barbara Walters, who talks about how she was the last person hired when Dave Garroway was still there, so there was really nobody on the show she didn’t know.
We then see some other historic moments, such as greetings from Pope Paul VI via satellite:
…then a clip from the program’s visit to Romania:
…and the Orient:
…and to London.
And then there’s top-of-the-hour greetings. Some views of the set:
But even in the midst of celebration, the world continues to turn, and the second hour begins with a news update from Chris Wallace in Washington. The big story was the previous day’s crash of Air Florida Flight 90 after it took off from Washington National Airport.
After some updates on the crash and investigation from correspondents in Washington, Wallace talks to NBC technician Jim Bigger, who had been returning to the Washington bureau from an assignment at the Pentagon.
Bigger was less than half a mile from the scene – as he tells Wallace, “close enough to know I was glad that I was no closer” – and provides a chilling report, saying it looked for all the world like the plane was going to land on the bridge, that the plane was in a stall configuration with nose up and tail down, and a lot of noise.46 The plane, Bigger says, settled on the span of the bridge and then disappeared. “There was almost an eerie sense of silence,” he says. “There was nothing, and the aroma of jet fuel began to permeate the air and we knew there was an aircraft in the river. There was no place else for him to go.”
Then it’s to Willard Scott with the weather. He begins by acknowledging the crash – “Our hearts go out to everyone down there” – and the big weather story, which is a huge winter storm system covering much of the United States.47 Willard mentions that Phil Donahue had been scheduled to appear on today’s program but was stuck in Boston. “Enjoy your second cup,” Willard advises him.
Gene Shalit does a longer interview with Barbara Walters, mentioning a time that “a really tough subject almost got the better of Barbara Walters,” and asks that a monitor be nearby for her to see the clip. But it’s not of a prime minister or celebrity trying to squeeze out from a hard question; instead, it’s this:
And her response:
Walters talks about how the times have changed for women; when she started on Today as a writer, they only had one female writer at a time, and they only wrote women’s stories. Producer Shad Northshield championed her, saying that Walters was capable of writing about anything, so she wrote about more topics and eventually became an on-air reporter. When she sees someone like Jane Pauley in a prominent role, she says, it is a sign that times have changed since those early days.
The interview continues after the break, as Hugh Downs48 joins Shalit and Walters. “I would not have been on the air were it not for Hugh and his generosity,” Walters says, “because they didn’t take writers and put them on the air. And so many of the opportunities I had were because this was a man who was never jealous, and never small.” They talk about her reputation as a tough questioner, and she talks about how she gets people to open up on sensitive topics. Downs backs her up, saying he’s never heard her be mean to an interviewee.
Then there’s a segment about Joe Garagiola that turns into a roast, of sorts. But it takes a serious turn when Gumbel talks about being offered the Today job; when the offer came, Gumbel knew there was someone who could give him advice about moving from sports to a general-interest morning program, because he’d done it. Gumbel thanks “my buddy here” and says “I will forever appreciate it. Thank you.”
Jane Pauley references the station break cue “We’ll be back; don’t go far,” and how that was the trademark of Frank McGee. She introduces Jim Hartz, who was McGee’s longtime friend and who succeeded McGee as Today host when he died in 1974.
Hartz, an Oklahoman like McGee, talks about their close friendship and remembers McGee’s distinguished career. “As a reporter he was all business – no nonsense, nothing fancy,” Hartz says.
“On camera he was blunt, sometimes abrasive49, but never lost what one critic called his ministerial dignity. Away from here, though, on the farm down in Virginia, Frank was relaxed and warm and funny. One of the things he told me he liked most about the Today show was the luxury of enough time to be himself, to let the other side of his personality come out.”50
In the next segment, a clip of Dave Garroway doing the weather with the help of Lee Ann Meriwether is followed by Willard Scott doing that day’s weather with the help of Lee Ann Meriwether. She remembers how the weather was outlined on the map in red, which couldn’t be seen on black-and-white television, so they only had to trace over it. “And it made me look so intelligent!”
After they ham it up for a few minutes, Jane Pauley and Gene Shalit visit with Tom Brokaw. He remembers coming to New York for the World’s Fair and looking in the window at the Today Show,51 and holding up a sign plugging Today in Omaha. “I thought that was going to be my one network shot, and as a penalty I had to come back and do it for five and a half years.”
After a segment showing times when presidents had given interviews to Today, including Harry Truman’s post-presidency strolls past the big windows, Gumbel throws to Willard Scott, who’s on the 49th Street sidewalk opposite the old Exhibition Hall.
After talking to a woman who said she remembers watching the first Today program, Willard just happens to bump into David Letterman, whose new NBC late-night program begins Feb. 1. Letterman congratulates everyone on Today on the show’s thirtieth anniversary – “and I know that means a lot coming from a guy whose own show lasted eighteen weeks.”52
And then one more celebrity greeting, this one from Steve Martin.
As the two hours come to an end, Gumbel talks about all the hours of programming on over 7,810 broadcasts – “and if that doesn’t humble you a little bit on this January 14th, 1982, then I am not sure what does” – and then each Today alum identifies themselves.
One is saved for last – as Gumbel says, a very special goodbye from a very special man. “Sentimental Journey” comes up in the background.
“I’m Dave Garroway…and peace.”
There is applause. Gene Shalit hands Garroway the first piece from the enormous birthday cake. Lee Ann Meriwether, Florence Henderson, Helen O’Connell and Betsy Palmer – former Today Girls – gather around Garroway. He holds the plate and says to them, “I said ‘peace’ and I got one!” They laugh and hug him.
No one knew how poignant the moment would be. Six months, one week and one day later, the same studio that hosted a joyous celebration, and some of the same people who had gathered for that celebration, would be holding an on-air memorial for Dave Garroway, who had died the day before. No one knew, or could have known. In a thank-you letter to producer Steve Friedman, Garroway had written of the fun he had coming back for the show. He ended the letter, “Now, let’s talk about 1987.”
If only it could have been.
Here are a few more photos to supplement the screengrabs above: