As the manuscript very slowly starts taking shape (and I’m pleased to report it’s now past 10,000 words), I’m coming to appreciate how much material is out there and how much I’m constantly discovering, and how all of it is making the job a lot easier. Garroway’s uncompleted autobiography, for instance, exists in two drafts and one of them includes supplemental material, and as much as I wish he had brought the story current before he put the project aside I am grateful those drafts exist, for even incomplete and with their imperfections and occasional inconsistencies (and even with their occasional assertions that don’t match the historical record) they lend an awful lot of insight.
Be that as it may, there are times when I will scour through other materials and find tantalizing hints of things that either never happened, or that have fallen through the cracks and are probably gone forever. For one, many “where are they now?” pieces about the original Today gang mentioned what they were up to. In 1977 one such story mentioned the forthcoming publication of Frank Blair’s memoir, but also mentioned that Jack Lescoulie was writing a book about his days in television. What became of that project, I wonder? I can’t begin to imagine what kinds of insight that would have lent.
The same goes for a couple of women who worked with Garroway. One of them was Lee Lawrence, who was entrusted with Garroway’s materials from his memoir project. She tried to get interest in a book about the early days of Today, but to no avail. That’s a true shame, because she knew the subject, knew the principals in that story, and would have written an awesome book. The other was Beryl Pfizer, who was briefly a “Today Girl” in 1961 and wrote a couple of articles about working on Today with Garroway. She wrote that she kept a journal of the odd things he did each day. I really wanted to interview her for this project…only to find that she died a few months before I decided to take the project on. What became of her papers, I wonder?
Then there are other things that, by all accounts, don’t exist. A few months ago I came across a tantalizing mention that in January 1977, Garroway appeared on Dr. Robert Schuller’s Hour of Power telecast, and on it spoke of his newfound faith in Jesus Christ. I’ve found a couple of promotional-style clippings and advertisements, and eBay has yielded one press photo of Garroway with Schuller (the same one that’s in the ad).
You can imagine what a recording of this program would mean for our project. My heart leapt when I came across the Schuller papers, and when I saw it included some recordings I got really interested…only to find that the recordings don’t include anything from January 1977. Nuts.
Some finds in this project have come from careful planning. Others have come from being in the right place in the right time. And some of them have come from people who have contacted us out of the blue. And this, as much as any post, is a reminder that if you knew Dave, if you or a family member worked with him, if you’re related to him, if you have something that belonged to him that has a story to it, if you have a recording of any of his appearances on anything like Hour of Power or The CBS Newcomers or anything of the sort…we’re all ears, and we’d love to hear from you. This project will be only as good as the information we uncover and the assistance we’re able to get, and we’ll certainly be grateful.
There are several treatments of the early days of Today. Some of them are oral histories, some of them reminiscences, some of them as parts of books. Nothing, though, quite matches a contemporary account of Today during the Garroway era. And one of the most interesting, and inadvertently insightful, was printed in the June 1954 Esquire, and it’s a story that has a story of its own.
Esquire photo
“The Man Who Came To Breakfast,” written by Richard Gehman1, is a bird’s-eye view of Today in its second year. There’s some good material about Garroway himself, but he’s not the main focus. Gehman spends a good bit of time on what goes into making an early-morning program work five days a week, the people behind the scenes who made it happen, and the unusual pressures they face.
One issue they faced was how the early morning hours messed up normal daily routine. Staffers complained that their kids didn’t know who they were any longer, that wives had to go to parties alone, that they had difficulty ordering in restaurants because the weird hours meant only breakfast menus were available when the staffers were free.
Another challenge? In the parlance of the day, “nervous tension.” Gehman surveyed a group of Today staffers at Toots Shor’s tavern2, saying they were conspicuous by how they kept checking their watches or a nearby clock. Some had developed nervous tics. Gehman described their routines as a “vicious circle” in which “they get keyed up on the show to such a degree that when they return home even a few drinks won’t help them sleep. Finally, after hours of tossing, they manage to fall into restless comas. The alarm goes off. The moment they get to the studio, the tension begins again. In mid-morning, real fatigue sets in.”
And here’s where the piece gets really interesting, for it touches on a famous part of Garroway lore, and shows it wasn’t exclusively his province: “To offset [the fatigue],” Gehman writes, “they take doses of a compound they call The Doctor, a Dexedrine-and-vitamin stimulant obtained by prescription, widely used by combat crews during the war to forestall fatigue.” The Doctor, Gehman noted, kept them so alert that they couldn’t get to sleep, and it fed a cycle.3
While Gehman noted that staff members seemed to face “a killing grind,” he saw no signs of the strain in Garroway. “He is happy about Today because he feels that it is educational and amusing at once,” but is always looking for ways to make the show better, Gehman wrote. And, apparently, the odd hours agreed with Garroway. Writer Charlie Andrews told Gehman that Garroway didn’t care much for parties but didn’t like to refuse invitations. “Now that he’s got this show, he can always go to a party, have one drink and escape, pleading that he has to go to bed around nine, which is true. It’s perfect for him,” Andrews said.
Gehman describes what happened in the RCA Exhibition Hall as a typical program happened, and for that alone the article is worth seeking out: the four cameras (including one on a platform), the nearby turntables, the array of desks and telephones and teletypes, everything you see in the few preserved kinescopes. But we also meet the writers (including Andrews and Paul Cunningham), directors Jac Hein and Mike Zeamer4 and their several assistants, and go inside the downstairs control room to learn about the particular kind of stress they faced making the program happen.5 We appreciate why, just after each day’s broadcast ended but before the daily post-mortem meeting in the program offices in the RKO Building, the working crew stopped off for a quick decompression at the Hurley and Daly tavern across 49th Street.6 Then it was off to the meeting, which typically lasted to around one in the afternoon.
Then after that, a group of Today staffers, calling itself the “Telop One Club,”7 adjourned to Toots Shor’s for what Mike Zeamer called “the daycap” – as Gehman explained, the daycap “differs from a nightcap in that it is not the last, but the first of several.” The club’s members unwound by telling jokes and airing gripes, and sometimes those sessions turned into impromptu conferences about new ideas for the program. And thus the cycle continued.
There’s one more item of interest in Gehman’s article: he describes the work of “a lovely, scrubbed-faced girl who also takes care of the weather board,” who also “writes the book and magazine reviews as well as serving as decoration on the show, and often gets as much fan mail as Garroway.” That lovely, scrubbed-faced girl was Estelle Parsons. While gathering the material for this article, Gehman struck up a connection with her that eventually culminated in their marriage.8
A couple weeks back my co-author provided an excellent precis of what happened the morning of February 6, 1952, as Today had to throw out its planned program to cover the death of King George VI. As it happens, Billboard had been publishing ongoing reviews of Today (“because of its importance in opening up additional morning hours in television,” the publication promised it would continue to offer critiques “as long as it believes significant improvements may still be made”), and the program’s coverage of the King’s passing was a major component of its February 16 review.
Joe Csida’s review began by noting the program had improved in its second and third weeks, losing the “frantic, disorganized atmosphere” of its first week and slowly discarding ideas “which no doubt sound great on paper but come off just short of ludicrous on the air,” including a bowling match between players in Chicago and New York and a knitting contest. But the February 6 program, which had to deal with two major stories that broke before air, made Csida believe “the show really seemed to come into its own.”
The King’s death, obviously, dominated the morning. Csida noted that the program’s tribute included newsreel footage of the King’s life, a telephone report from London correspondent Romney Wheeler, and an in-studio visit from H.V. Kaltenborn, “who was shaken out of the hay for the event [and] contributed interesting sidelight and background data in interviews with Garroway to round out the picture.” Csida called the program’s coverage “dignified yet exciting” and that it “left little to be desired,” summarizing it as “knowing and beautifully-handled.”
(One casualty of the story was a plan to have a group of Boy Scouts take over the program that morning. Garroway had them come on camera, where he apologized to them and explained that in view of what had happened, the Scouts would need to come back the next day.)
As if that wasn’t enough, Today dealt that same morning with word that President Harry Truman, who had earlier called the state primaries “eyewash,” had decided to enter the New Hampshire primaries after all. The program carried a pickup from Washington with NBC’s Richard Harkness and newspaperman James Reston discussing the move. Their conclusion that Truman’s announcement was meant to counter the rise of Sen. Estes Kefauver, riding a wave of popularity after his well-known hearings into organized crime, prompted Csida to praise them for “a nice piece of ‘inside’ reportage.”
Csida concluded his review by noting that Today would rise and fall on how stories broke, and that the inevitability of dull news days meant that producers needed to bring together “sound thinking on the feature-type stuff,” and that other elements of the program needed improvement. However, he noted, “Garroway gets better every day. The guy is a great performer, and his development on this tough job is something to be marked in TV’s history books. Jim Fleming and Jack Lescoulie continue, too, to make solid contributions.”
Csida concluded his review with these words: “If the program’s planners and thinkers don’t let up, Today is a cinch to make it, and make it big.” (Wonder how that turned out?)
The very first Today program aired on January 14, 1952. The complete program is lost to history, since in the run-up to “T-Day” nobody thought to order a kinescope. All that remains on film are the 7:00-7:29 segment and the segment from roughly 8:44 to 8:58. Many years ago the Today website had a rundown transcribed from the NBC archives, but some segments in the original document were out of sequence, and some other information was missing, incorrect, or didn’t seem to square up somehow.
What is presented below is the result of a years-long effort to reconstruct that first program. The detailed portions are from my notes from the kinescope (which you can watch here), while the rest is reconstructed from the rundown document, from the photographs Peter Stackpole took for Life that morning (many of which are linked below), from contemporary articles, and other sources. I have also embedded a few screen captures (credit: NBC) to illustrate from time to time. This is a living document, and as more information is found this post will be updated. If you have information that will help make this more complete, please share (gently) in the comments or drop us an e-mail.
TODAY – January 14, 1952
7:00 am – 10:00 am Eastern Standard Time
(kinescope begins) 6:59:30: NBC ID 6:59:35:Telop and v/o promo for Richard Harkness and the News 6:59:50: WNBT ID telop/spoken ID
The very first images of Today came from this camera position, which stayed busy that morning. (NBC photo)
7:00:00: Program begins. Jack Lescoulie spoken intro. 7:00:15:Garroway’s “preamble” begins. 7:02: Time stamp and headline crawl begin. Garroway walks to headline board for “Today in Two Minutes.”
NBC photo
7:04: News film of Capt. Carlsen of Flying Enterprise. 7:05: Return to studio; sports stories. Garroway explains when news summaries will be presented during the program. Begins tour of communications center. 7:06: Introduces Jack Lescoulie. Visits with Mary Kelly, who tells him the weather bureau is on the line for him. Garroway shows off Kelly’s electric typewriter. 7:07: Garroway shows off tape recorder and telephoto machine. Visits with Buck Prince, who has Romney Wheeler from London on the line. Also talks to Ed Haaker in Frankfurt. The big story there is the first big snowstorm of the year. “It’s really chilly here today.” Garroway: “You’re not alone. Thank you very much, Ed.” 7:09:Garroway introduces news editor Jim Fleming. 7:10: Garroway shows off wire service machines and wall of newspapers flown in for the program.
Newspapers from around the country. I think that’s Estelle Parsons holding the newspaper. (NBC photo)
7:11: Garroway walks back to telephoto machine and looks at photo – “still wet.” Walks back to his desk. 7:12: First remote – view from top of RCA building.
The first remote gives a view of 30 Rock’s ventilator stacks, but the rainy and cloudy morning prevents seeing much else. (NBC photo)
7:13:Remote from outside Pentagon. Frank Bourgholtzer v/o. Says things aren’t too visible from the Wardman Park Hotel location. Pans right from Pentagon to view of Washington skyline. Cut back to monitor view in New York. 7:13: Remote from Chicago. Jim Hurlbut interviews two Chicago police officers who are sitting in their patrol car. 7:14: In the middle of Hurlbut’s interview, we cut back to the studio. Call over studio PA from control room: “Station break, Dave.” “Oh…recess time, right back!” 7:15: Telop and v/o promo for The Mel Martin Show and WNBT ID. 7:15:Garroway at desk attempts to resume remote to Chicago but cannot get through to Hurlbut (although Hurlbut is visible on monitors with police officers).
Garroway gives up on trying to reach Jim Hurlbut: “Peace, lad.” (NBC photo)
7:23: Garroway walks over and cues Jim Fleming at the newspaper board on far end of communications center. Fleming compares Minneapolis headlines vs. San Francisco headlines. Lescoulie (next to Fleming) marvels that the late headlines from San Francisco would come in via wirephoto so quickly. Garroway comes over and announces “recess time.” 7:24:30: NBC tones. Telop promo for Dave and Charlie. Telop and v/o promo for Lights Out with Frank Gallop. Telop ID for WNBT; v/o promo for Tex and Jinx. V/O ID for WNBT.
NBC photo
7:25: Jack Lescoulie explains what viewers can expect on the program and over the next half-hour. Previews records, upcoming interview with family with son in Korea. Introduces Garroway, who interviews Lescoulie about his background and experiences. 7:27: “Sentimental Journey” fades up. “Recess; right back.” Garroway walks back to desk. 7:27: Film PSA for Treasury Dept./US Savings Bonds. No sound from film; instead, sounds from inside communications center (teletypes, phones, bells, etc). 7:28:Garroway at desk: “I didn’t know there was any sound with that film or I’d have whistled ‘Dixie.’” Remarks that he didn’t hear it over his speaker. Also notes they lost the time at the bottom of the screen and “we’re having some new times made.” 7:29: Garroway does time check, explains program for those just tuning in. Notes people looking in through windows. “Recess time right now for a minute.” 7:29: Telop promo for Richard Harkness and the News.
(end of kinescope segment; until further notice, this is reconstructed from program log sheet and other sources)
“Changing Times” was with “Today” on its first telecast. Kiplinger’s publications remained “Today” sponsors into the 1970s. (NBC photo)
8:44: Garroway does live spot for Changing Times while leaning on desk. Notes that a lady from Brooklyn called in reference to a spot earlier in the program: “Tell Garroway that the penny postcards he’s talking about now cost two cents.” Remarks that’s a sign of changing times. 8:45: NBC chimes/telop promo for Howdy Doody. Film promo for Boston Blackie. V/O promo by Don Pardo. Film ID for WNBT with V/O promo for Kukla, Fran and Ollie. 8:45: Back to studio. Garroway sees he’s on camera – “Oh, I’m talking to a friend! Is that all right?…Mort [Werner, producer], will you tell our cue people that they’re running about three inches high?” Gives time check; throws to Jim Fleming. Fleming gives story just in from Tokyo: US Navy patrol bomber crashed this morning near Yokohama. Recaps Mark Clark story, Douglas will not run for president or VP, attacks in Suez zone, Chinese charges that US planes overflew Manchuria, AEC chairman says we’re still working on H-bomb, new US proposal in Paris about control of A-bomb, Secretary of State Dean Acheson to testify before Senate Foreign Relations Committee today, Iranian prime minister Mohammad Mossadegh refuses to rescind order to close British embassies in Iran next week, economic adviser Leon Keyserling predicts $85 billion US budget for the year, recap of inflammable sweater story, bad weather in Pacific prevents search for survivors of missing freighter. Late bulletin comes in: Capt. Carlsen received a decoration today from the king of Denmark; Fleming notes that he will be honored in NYC Wednesday. Throws back to Garroway: “Brother Garroway, are you there?” 8:46: Garroway is on phone; grins at Fleming. Goes back to phone; asks control room if the mobile units are coming up after “Frenesi.” Asks them to hold “Frenesi” and to go to mobile units first. Cues Frank Blair in Washington. There’s a pause, cue channel chatter audible; picture from Wardman Park comes up, cough over audio. Garroway says he sees Jim Hurlbut in Chicago. Frank Bourgholtzer comes on, identifies himself. Picture shows morning traffic on Connecticut Avenue bridge and Rock Creek Parkway. Bourgholtzer says he’s at the Pentagon. Picture cuts to Pentagon and crowded parking lots there. Bourgholtzer says Ray Scherer is standing in front of the Pentagon, doesn’t know if they can cut to him or if they’ll show the yacht basin. “Sherm, can we have that shot? There we are!” Bourgholtzer notes that some come to work by boat, including Air Force brass from Bolling Field. Pan over parking lots; Bourgholtzer notes some can contain 6-7,000 cars. Bourgholtzer then throws to Ray Scherer, who notes parking lots on Mall side of Pentagon and how quickly they filled up. Notes Washington Monument and Jefferson Memorial in distance. Says he expects Secretary of the Army Frank Pace at any moment. Gloomy, overcast morning in Washington. 8:50: Quick view of Pentagon exterior before cuts back to Garroway: “There! We got it that time!” Garroway, smiling, gives quick explanation of how these are some of the tools that will be used on the program to take you to various places, how they can get into just about any place. Cues Jim Hurlbut in Chicago.
NBC photo
8:51: Hurlbut in Chicago, outside the Loop Terminal of the Illinois Central suburban railroad. Shows people coming out of terminal to go to work. Cuts to corner of North Michigan and East Randolph, showing pedestrians and traffic. Hurlbut notes how busy that corner gets during rush hour. Cuts back to Hurlbut outside terminal with people coming out of terminal. Hurlbut notes the fog will be with them all morning long. Cut to view of bridge tower in fog and NBC mobile unit on bridge, panning left. Cut to view of buses waiting for passengers. Cut back to Hurlbut, who wraps with “so, take it away, Dave Garroway.”
The state of the art in 1952. If only this baby could come up for sale in Hemmings the month after I win the lottery. (NBC photo)
8:53: “Thank you, Jim, old friend…and he is that.” Garroway notes Chicago is his old hometown and it looks familiar to him, but NYC is his new hometown and how busy and populated it is. Time check as he cues camera at Grand Central Terminal and Peter Roberts. Shots of commuters arriving as Roberts explains what’s going on. 8:54: Back to Exhibition Hall and Garroway. “We’re going to take a time-out for a short recess at this minute. Be right back, folks.”
There’s no way I was leaving this out. (NBC photo)
8:54: NBC chimes. Telop promo for Kukla, Fran and Ollie. Telop card for Mothers’ March on Polio with Eddie Cantor v/o. Don Pardo v/o repeats phone number. Telop ID for WNBT with Pardo v/o for Ben Grauer’s Seeing is Believing. WNBT verbal ID. 8:55: Lescoulie at desk recaps what program has done thus far and what it intends to do, bringing you top stories “as regularly as coffee is served.” Wire service photos will also be shown. “And, of course, we’ll always have…Dave Garroway!” Garroway standing near desk realizes he’s on, gives time check. Time and headline crawl return to screen. Garroway notes a lady has called and said it’s an interesting program but they haven’t once mentioned Brooklyn. Garroway walks over to Lescoulie, says Jack was telling him something about “a rhubarb between [Roy] Campanella and the Dodgers.” Lescoulie notes the lady calling about the lack of a Brooklyn mention; Garroway taps Lescoulie’s shoulder and says “I just said that.” They laugh about it. 8:56: Lescoulie begins telling story about Campanella’s refusal to have bone chips removed. “Sentimental Journey” comes up and Lescoulie is faded out in middle of story. 8:56: Filmed PSA for Big Brothers of America with Gene Lockhart. “Sentimental Journey” still plays over first few seconds. 8:57: Back to Lescoulie in studio; no audio for first few seconds. Lescoulie recaps his conversation with Campanella about a story that he was holding out on re-signing with the Dodgers for the 1952 season. Campanella debunks story, saying he would return to the Dodgers.
Jack Lescoulie not only smiled between every sentence, but kept smiling while he was talking. It’s truly amazing to watch. (NBC photo)
8:58: Garroway at desk notes they have a box of gadgets. Shows off needle-threading device.
NBC photo
8:59: Garroway notes it’s time to say goodbye to east coast viewers. Notes he wants to stand because he means it sincerely, and notes that the show has a lot of bugs but they will work them out. “Today” super comes up. “Peace.”
Then there are other things that, by all accounts, don’t exist. A few months ago I came across a tantalizing mention that in January 1977, Garroway appeared on Dr. Robert Schuller’s Hour of Power telecast, and on it spoke of his newfound faith in Jesus Christ. I’ve found a couple of promotional-style clippings and advertisements, and eBay has yielded one press photo of Garroway with Schuller (the same one that’s in the ad).
A couple weeks back my co-author provided 
