We’re pleased to present a special treat: a guest post from Ross Bagley, who kindly wrote his recollections of an encounter with Dave Garroway, and shares what Dave meant to his career. Enjoy! (And many thanks to Ross for sharing these memories with us all.)
When the holiday season rolls around I remember Dave Garroway, his “Thanksgiving list,” the influence he had on my career and the pleasure of meeting him.
In 1954 my family got our first TV set. I was 12 years old and getting ready for junior high. I quickly discovered Today and Dave. They became part of my morning routine. I thoroughly enjoyed Dave’s demeanor and thoughtfulness. I particularly liked his yearly Thanksgiving list of things for which he was grateful. It was quite eclectic. Sadly, I remember only “whitewash” and “the color red.”
We lived in the Hudson Valley. On a family trip to New York City I stood entranced outside the big Today show window, looking in at my TV friends: Dave, Jack, Frank and J. Fred Muggs. It was my first time to see a TV studio. Little did I know that years later I’d work inside them. Actually, it was radio that first called to me. I studied media in college then came back home to our local radio station. Next I moved to Burlington, Vermont. While I was there Muggs came to town. He was painting “pictures” on a large easel as part of the touring Roy Radin Vaudeville Revue. Other performers on the bill included George Jessel and Tiny Tim.
In 1972 I came to the Norfolk, Virginia area. A year later I joined Pat Robertson’s Christian Broadcasting Network. I worked for the radio division on the second floor of the old headquarters. One day I stepped out to the balcony overlooking the lobby. There, at the foot of the stairs, stood…My Hero!! Dave had been invited to appear on The 700 Club. I rushed down to meet him, gushed over him and mentioned his Thanksgiving list. He said, “Thanks for reminding me. I’ll put that in my book.” He pulled out a leather-covered pocket notebook, attached by a chain to his belt, and made a notation.
When publication of the book was announced in the ’80’s I waited eagerly for its appearance. Alas, the book never made it to print. But Dave’s influence on my career continued. As a VJ on CBN Cable (which became The Family Channel) I helped introduce Contemporary Christian Music to many. Then, in 1981, I created an early morning wake-up news show, USAM. CBN offered the show to local TV stations for broadcast at six o’clock in the morning. The program had only moderate success and lasted just a year, but it changed the face of TV. Before USAM none of the Big 3 networks offered programming at 6:00 a.m. By the end of the year they all did.
I like to think Dave might have been pleased by my story. Now, if I could just remember what else was on his Thanksgiving list. Anyway, I wish you and yours a wonderful holiday season and a new year filled with things to be thankful for.
On January 31, 1987 NBC gave over a prime-time hour so that Today could celebrate its 35th anniversary. As you’ll see, this is a fascinating special, particularly because of one feature.1
A word of warning: This is a very image-heavy retrospective. This special was fast-paced and used a lot of archival footage. I didn’t include everything I had wanted to include, because otherwise I’d still be editing photos this time next week. Anyway, here we go.
“Hunter takes a detour tonight so we can help our friends at the Today Show celebrate a special anniversary.”2 This six-feathered version of the Peacock that we know so well? When this airs, it’s less than a year old.
We open with Jane Pauley and Bryant Gumbel, who just happen to be walking along 49th Street in front of the old Exhibition Hall. Gumbel points out where they are and how it was where Today began. “I think there’s a bank there now,” Gumbel adds mid-sentence, in that parenthetical way of his. Jane Pauley sets the scene for what television was like in 1952 – only 15 million sets in the whole country, with most viewership in the evenings, and the thought of an early-morning television show was unusual. “In fact, only 26 stations carried that first Today show,” she says.
The people on the sidewalk just keep passing by, paying no heed. There’s no way you could do this now, not when everybody wants to mug for the camera.
Then we go to a montage of classic moments, with a simple and very pretty rendition of “Sentimental Journey” in the background. And, sure enough, the first clip we see is J. Fred Muggs with Dave Garroway.
The focus in the opening montage is on lighthearted moments. You’d almost get the feeling Today was a comedy revue. The only really serious moment is Pope John Paul II holding hands and praying with Gumbel and Pauley. Then we dissolve to the dignitaries gathered for the evening, and the velvet voice of Fred Facey introduces the show.
“Welcome to Today at 35, and our family reunion,” Gumbel says, teeing up the introductions as being like a family album. We’re introduced to the returning family members with archival footage, followed by a shot of them in the studio. One neat touch is that the NBC logo appropriate for the start of their tenure is shown alongside their names.
The entire gathering was introduced in alphabetical order: Frank Blair, Tom Brokaw, John Chancellor, Hugh Downs, Betty Furness, Joe Garagiola, Jim Hartz, Florence Henderson, Jack Lescoulie, Lee Meriwether, Edwin Newman, Helen O’Connell, Betsy Palmer, John Palmer, Willard Scott, Gene Shalit, Barbara Walters, and Pat Weaver (“all of this is his baby – which he enjoys now from retirement,” Gumbel says). Jane Pauley and Bryant Gumbel round out the introduction.
“Our beginnings were humble,” Gumbel says, teeing up the obligatory clip of the first morning. “Dave Garroway and a staff of 35, working in a storefront with people looking in the window. The critics all laughed, and said it wouldn’t last even 13 weeks.”
I think there’s some kind of written regulation at NBC that they have to show this clip at least once in every special.
When we rejoin the present, Bryant Gumbel is sitting at a re-creation of the original set – “this is NOT the original,” he takes pains to point out.3
Gumbel is joined by Hugh Downs, Tom Brokaw and Frank Blair there to recount the early days of Today. Gumbel asks Blair if he felt like a pioneer. “Definitely,” Blair says. He noted that being up early and doing this unusual thing bound them together. Blair notes that producer Mort Werner was asked once what makes Today click: “It’s a matter of chemistry.”
Downs remembers being on the NBC staff in Chicago and watching the first Today program from the booth – “I was duly amazed, but I didn’t think people would be up tuning in.” Brokaw muses, “As I sit here thinking about it, these are my heroes! I was growing up out there in South Dakota, and television was truly my window on the world.” Downs remembers moments that, looking back, he called “golden.”
Garroway sits, bemused, as an entire marching band winds through the Exhibition Hall…and watches a flea circus perform on the air.
Blair notes the program was criticized “when we brought the chimpanzee in,” but the reasoning was that kids would turn the program on to see the chimpanzee, and the parents would realize there was a news program going on. “So we all owe a great debt of gratitude to J. Fred Muggs…wherever you are,” Blair says with mock solemnity.
I guess I owe the little guy this much.
Gumbel asks all three if one appreciates Today more after you’ve left it. Brokaw is grateful for having done it; Downs makes a lighthearted but appreciative comment. It becomes clear that Frank Blair never really let go. “If I were younger, I would love to still be doing it. I would boot John Palmer right out of here and take over. But you reach a point of no return. You run out of fuel, and it’s better that a younger man has my job now.”
As they go to break, there’s a clip of John “Skid” Chancellor and Frank “Checkers” Blair running the first Today Show Grand Prix, a go-kart race inside the studio.
There’s a commercial. Soft piano. A woman’s voice, over shots of a bedroom: “Silk always makes me feel sensuous.” And when the woman in the commercial wears pantyhose that glistens like silk and feels like silk, “I feel wonderful…all over.”4
Then GM, in a Very Important Commercial, talks about its commitment to building better cars, culminating in a new six-year, 60,000-mile warranty “that tells you each and every GM car we build today is the best-quality, best-value GM car ever.”5
When we come back, Jane Pauley leads off a segment with Barbara Walters, mentioning her ascent from being hired by Dave Garroway as a writer to becoming co-host. There are clips of her interviewing dignitaries and statesmen and other VIPs…followed by the obligatory clips from a segment in which Walters went undercover at a Playboy Club in 1962, complete with the bunny costume.
Walters remembers the “bunny dip” used to serve patrons their drinks.
They segue into how Walters’ role evolved from writing women’s features to doing general features. Then there’s another clip, a 1965 segment where Walters spends an evening with the information telephone operators in the 50th Street office, and tries it herself, only to be greeted by the voice of Jack Lescoulie on the other end of the line.
Pauley asks Walters who she looked up to growing up. Walters replies that someday Pauley herself would hear young women say what Walters heard: “I grew up with you.”6 And Walters says she was very proud that when she left, Pauley took her place. “I think it’s a great credit to me that someone like you followed.”7
From there Pauley segues to talking about the role of the Today Girls. And four of them – Lee Meriwether, Helen O’Connell, Florence Henderson and Betsy Palmer – regale us with a cute song about what it was like and the people (and chimpanzee) they worked with, complete with more clips.
Edwin Newman is mentioned only in passing in this song, but I love this clip during the montage – from the end of a special he did long ago. He gives the NBC News disclaimer at the end, while taking a long-awaited bath, then squeezes the sponge over his head and lets out a satisfied sigh.
At the end, Jane Pauley comes over and has a little fun with how they sang her name. She then asks Bernie Wayne, who wrote the song and played the piano, to play a few bars of his most famous composition.
It turns out to be “There She Is, Miss America.” Which, of course, Lee Meriwether came to Today after her reign as Miss America, and there’s a moment of warm reminiscence. That’s promptly disposed of in the throw to break, with the famous clip of Harpo Marx8 chasing a Today Girl around the studio.
Then a bumper, with an RCA TK-11/31. Always a lovely thing to see.
Commercials: A UPS ad looks back on the company’s history through old black-and-white photos. Then lots of fast-paced, high-energy scenes of modern UPS operations. Lots of 727s and 747s. “We run the tightest ship in the shipping business.”
Great airplanes. I loved flying on 727s, back when you could. I miss them.
That’s followed by a commercial for a very personal thing women use. Somehow, clear blue liquid is supposed to demonstrate how effective it is. Right. (No, I’m not showing a picture.)
Then Ann-Margret and Claudette Colbert in “The Two Mrs. Grenvilles,” coming February 8.
“Sir, does this mean Ann-Margret won’t be coming?”
Followed by a Saturday Night Live promo with host Paul Shaffer being heckled by the Church Lady.
Back to the anniversary show, it’s time for a look at the entertainment greats that have been on Today. Some neat finds in the montage, including this exchange between George Gobel and Dave Garroway, when the entire morning’s show was done outside the studio:
Gobel: “The whole show? Out here in the street?”
Garroway: “Yep.”
Gobel: “Well, see now, that’s television for you. You know, just one bad week and you’re out.”
There’s also a glimpse of the famous/infamous “Caesar and Cleopatra” sketch with Jack Lescoulie and Jayne Mansfield.9
Gumbel is at the desk, this time with various occupants of the sidekick role: Willard Scott, Gene Shalit, Joe Garagiola and Jack Lescoulie.
The first anecdote has Lescoulie telling the story of the day Ava Gardner was supposed to be on Today, but didn’t show up. The quick-thinking Garroway summoned staff member Estelle Parsons to the desk. “You be Ava Gardner.” And Garroway conducted the interview. This dissolves into a discussion about how humor is tough to sell in the morning, which leads to playful bickering between Joe Garagiola and Gene Shalit. “Did you ever have hair?” Shalit asks. Garagiola replies, “I think you’re overdressed!” Without missing a beat, Willard Scott leaps up, his toupee in hand. “I think we can correct that!” And he plonks the toupee atop Garagiola’s head.
“This is the dignified Joe Garagiola look….”
…and then Willard turns the toupee. “Now here’s the Hippie Joe Garagiola look! Give him a guitar and watch him go!”
Lescoulie tells a story about a day he was late getting to the studio, and how in those days the tradition was to cut your tie if you made a mistake. Up against the segment clock, Gumbel asks Lescoulie to tell about the ring he wears.
It’s a duplicate of the one Garroway wore, Lescoulie says, and he gave it to him in 1953. “The inscription inside is typical Garroway,” he says, “And it says ‘To Jack from Dave, for being just what you are by the dawn’s early light.’ And I’ve worn it ever since.” Lescoulie then looks toward the camera. “And, old partner, thank you, and peace to you.”
There’s then a montage, introduced by Jane Pauley, about the versatile but lesser-sung members of the Today family.
The very first clip in the montage is the only glimpse you’ll get all night of the forgotten Jim Fleming.
Then there’s an interview with Betty Furness.
Betty mentions that she was a friend of Garroway’s10, so she watched the very first show, and when they began to have women on the show, she wanted to be on the show. “But nobody would talk to me!” She notes that she continued to be snubbed even after she was no longer doing commercials at CBS. What finally got her a role on Today was her work as a consumer reporter for WNBC-TV, and a chance meeting at the elevator with a Today producer led to a substitute hosting job. Then Gumbel crashes the interview11 to show a clip of Jane Pauley bogarting his cigar at a political convention a few years before.
Then more ads.
AT&T is going to combine computers and communications so we can get the right information to the right people at the right time. Reckon how that’s gonna work out?
Smart Cat. Ask any cat and they’ll tell you they’re smarter than humans, anyway.
A slow sweep of the newsroom on that first morning forms a neat bumper for the local throw.
Remington Steele is back! Tuesday!
Peak ’80s. (And, yes, Today did originate from Australia starting the following Monday.)
Back from the break, it’s time to talk about Important News, the big stories, the world leaders and presidents and aspirants and such who have stopped by. This leads in to a discussion with Barbara Walters, John Chancellor, John Palmer and Edwin Newman.
Chancellor starts the discussion with a self-deprecating joke about the montage that led the segment off.12 The comments from the panel speak of the influence the morning shows have gained, to the point that the White House kept track of the shows’ ratings and decided where to deploy their spokespeople accordingly.
Back at the 1952 desk, Jane Pauley takes note of the changes in technology, and notes that Today has featured new technologies right from the first day:
Garroway shows off a wirephoto machine on the first day. “We’ll show it to you mere minutes after it was taken. The print we show you will still be wet, but you won’t be able to feel it at home. I hope.”
Then Mufax shows the home audience grainy stills of the Queen’s coronation.
Hugh Downs and Jim Hartz join Pauley to talk about the change in technology, particularly in how microphones have grown tinier as time has passed. Downs predicts that at the rate they’re shrinking, microphones will disappear altogether in August 1991. Pauley disagrees: “No, I think it’ll be implants, Hugh.” They then discuss how Today has been around the world, buttressed with a quick montage of the many places the program has visited: Paris, Romania, Ireland, Tokyo, Rio de Janeiro, at sea aboard the liner s/s Norway. Jim Hartz suggests that the audience may have become jaded, because they have become accustomed to “whatever you can imagine, you can do.”
We go to commercial with a look out the old 49th Street window.
Other side of the TK-11/31. I want one.
A sentimental spot for Amtrak. “There’s somethin’ about a train that’s magic.”13 Followed by a spot for this new pain reliever called Advil.
“The ritual of Oil of Olay.” Get you some of this stuff and some of that silky pantyhose from the first half-hour, and you’ll be at full-blown Mystical Womanhood before you know it.
A really neat spot for college basketball, with live action giving way to animated pastel renderings. Really beautiful, really classy. I wish we still saw stuff like this today.
During a brief interlude Pauley, Gumbel and Scott talk about what it’s been like, with all the stories and anecdotes and good times. Willard notes, “Everybody really seems to like each other.”14 Then Pauley says they’ve been wondering what Today will be like in the future, so through the magic of computers, they’ve sent Mike Leonard ahead 35 years…to the year 2022. Yes. To this year.
So this is what this year is like. Where’s the Snake logo, then?
“The cameras are robotic. Just stick to the script,” a robotic voice tells Leonard. Well, we do have robotic cameras now, I guess. Anyway, in this version of 2022, there’s a cure for the common cold.15 And they’ll talk live with some of the moment’s biggest celebrities:
The news is sent through absorption. Commercials are two seconds long and subliminal. And weather forecasters can actually do something about the weather: as a robocam hovers nearby, a blizzard in Buffalo gets sent to Los Angeles.
But there’s time to look back to 70 years ago, when Garroway tried out Mary Kelly’s electric typewriter.
This compares to the “rather large” portable television of 1986.
“But give them credit…they knew what the future held.”
Yeah, they got that one right.
And in a disturbing twist, digital facsimiles of yourself can be sent anywhere around the world. Which leads to several Mike Leonards ganging up on him.
This disturbs him. “Because that’s what made the Today show. All the human touches.” Garroway pops in every now and again, a patron saint of the program’s humanity.
Especially as he roars at a telephone receiver.
Leonard’s had enough of this technological dystopia. “Send me back 35 years.”17 So he clicks together his ruby-studded shoes…only to be trapped inside a computer screen.
A more serious look at the future comes in a brief visit with Pat Weaver. “It’s good to be back,” Weaver says, “and particularly on such an auspicious occasion.” Weaver doesn’t think the future will be like Leonard’s fanciful journey. “It’ll still be people. But the future will change, a lot.” Weaver hopes the future will bring fulfillment of the first promise of broadcasting: that you can sit at home, in your comfortable chair, and be somewhere else in the world, at the push of a button and the speed of light. Although he’s disappointed that the promise has yet to be fulfilled, he is optimistic “that with the new technology that we’re getting, we will finally be able to be a world without privilege” – that it won’t require family connections or wealth or aristocracy to enjoy the best things there are. Gumbel reminds Weaver of something he wrote in 1952: that the goal was to enrich life and make the common man quite uncommon. “That’s right!” Weaver says. “Glad to see you’re still consistent,” Gumbel says.18
We go to break with Garroway using his long microphone cord like a whip, to the amusement of the crowd outside.
As they say good night, they remember a couple of family members who have gone onward.
Frank McGee, who joined Today in 1971, “and before his death three years later, the quiet man from Oklahoma made a lot of new friends.”20
…and Dave Garroway. Gumbel closes: “We want to remember Dave Garroway tonight as we always remember him: on some weekday morning, sometime in the ’50s, in living black and white, slightly bemused by the world around him, and believing that a little whimsy never hurt anybody.”
“The environment you live in inevitably influences your personality…I wonder how ours is gonna get influenced, living as often as we do, many hours of the day, in this strange and unique room. This is the only room in the world like the one we live in. With many lights, and…I wonder if we’re gonna have lights growing out of our heads someday.”
It’s Garroway who sees us through the closing credits…and bids us good night, in his familiar way.
Some time ago, we21 here at Garroway At Large World Headquarters received an inquiry. A group near Chicago was planning a Garroway tribute. There was only so much I could do from my far remove, but I was happy to help where I could, of course.
Last week, the result made its debut. Somehow a group of very talented and creative folks put together a live, hour-long tribute to Dave Garroway and the Chicago School, and it is pure enjoyment from beginning to end. It’s a wonderful tour through Dave Garroway’s life, the good stuff as well as the more serious stuff (handled with respect, thankfully), and along the way there are some neat tributes to some of his contemporaries. There’s an interview with a television historian, who gives the context for what we’re seeing. There’s some neat musical moments, including a duet about early television that’s just plain fun (and that itself would have been right at home on Garroway At Large).
Garroway, charmingly brought back to life.
The production has a handmade feel to it. You will notice there’s not that much about it that’s fancy. A time or two it reminded me, happily so, of a school play, which only adds to its charm and makes it feel that much more heartfelt. Not to mention, it’s right out of the Chicago School aesthetic. The real Dave Garroway didn’t mind showing you that there was a stagehand above the set responsible for the falling leaves in a musical number, or incorporating a boom mic into a sketch. In this tribute, you’ll see some equipment, and you’ll see other signs that “it’s a show.”22
I’ve spent the last five years working on Dave Garroway’s life story, and yet if you’d asked me to write a show about him, I could not have captured the man’s spirit any better than this delightful show did. These folks did their homework, and what a surprise and a joy it was to watch this presentation. And from what I know about the man, I can’t help thinking Dave Garroway would have felt very honored by, and very happy with, this tribute, too.
Sometimes I wonder if anyone remembers Dave Garroway.23 I wonder if, for all he took part in that shaped the medium as we know it, he will forever be a footnote. This wonderful presentation reminded me that some people do remember Dave Garroway, and why he must be remembered. To all of those responsible for this tribute, a heartfelt “thank you.”
I must have been 13 or 14 when a friend told me about a book he’d stumbled across at his grandfather’s house. It was a paperback called The Brothers MAD, and it contained material from MAD magazine from the 1950s. My friend let me borrow it. I loved looking through it, because it was a time capsule from a long-gone era. But one piece in particular fascinated me: a spoof of Today called The Dave Garrowunway Show, which – through the magic of drawings by Jack Davis – was a completely madcap look at the early days of the morning show, and the lurking threat of mayhem from the hands (and feet) of J. Fred Muggs. It is a dead-on spoof of early Today, and even Dave Garroway loved it, putting in a plug for the issue on Today.
Ever since this blog began I’ve wanted to bring The Dave Garrowunway Show to you, because it’s sublime. But the version in The Brothers MAD is chopped up to fit the paperback book format and the resolution of the pictures suffered in the printing process. And copies of the November 1955 MAD go for more than I’m willing to pay right now. Fortunately, the Internet can be a very handy thing every now and again, and while looking for something a couple nights ago I stumbled across an incredible online archive.
It is with pleasure that I can finally bring you, in its entirety and in its original format, The Dave Garrowunway Show. The first page is here; please page through to enjoy the rest. (And I mean that – enjoy.)
On January 14, 1982 Today marked its thirtieth anniversary.24 As it tended to do on its milestone anniversaries, Today devoted much of the program to a big celebration. The 1982 anniversary special was unexpectedly poignant, and it’s for a reason we’ll get to in a little while.
As most Today anniversaries do, this one began with a glimpse at a few moments from that very first telecast.
I think there’s a law that mandates the use of footage from that kinescope. (NBC photo)
Then we return to the studio, where we see Jack Lescoulie and Dave Garroway joking with each other about the spelling of Lescoulie’s last name.25 The rapport between the two melts away the years, and for a moment it’s like 1954.
It’s as if they never stopped being on the program together. (NBC photo)
Bryant Gumbel – who had just taken over as co-host after Tom Brokaw accepted the NBC Nightly News anchor slot – introduces the men he calls “the originals,” Lescoulie, Garroway and Frank Blair.26
Lescoulie, Garroway, Gumbel, Blair and Jane Pauley. (NBC photo)
Gumbel asks Garroway what they were thinking the first day. And at this point, Garroway sounds like a grandfather dispensing advice. “You are now in the first phases of the beginning of your real life, Bryant,” he says. “You’ll find that out in the years to come. At least, I did.” Gumbel asks if it really was an adventure for him. “It changes you from one man into another. Did me. And you will feel differently about the world, very much so, if you’re on like three, four, five years.”
Gumbel notes that Lescoulie was called “the saver,” and Lescoulie described the origins of that: Garroway instructing him to walk in if he ever thought Dave was getting dull or an interview wasn’t going right. “Now, that kind of trust you don’t get very often!” Lescoulie said. Garroway mentions hearing Lescoulie as host of The Grouch Club, and suggesting him to Pat Weaver as a result.
Old Reliable. (NBC photo)
Frank Blair remembers the task they had, which was to get people to watch at seven in the morning. He and Lescoulie recall John Crosby’s famous “What hath God and NBC wrought?” review, and that the show couldn’t last beyond thirteen weeks. At this point, Garroway jumps in: “Well, all the pioneers, you know – Copernicus, Galileo, we all suffered the first year or two!”27 There’s a little laughter from the panel. “That’s true!” Lescoulie says. “You’re putting us in pretty fast company, though.”
This comes from the next segment, but I can’t help putting it in here. The old Dave – funny, playful – showed up that morning. It was magic. (NBC photo)
Jane Pauley asks Garroway about his statement on the first program “to be informative without being terribly stuffy.” She asks why Garroway was afraid of being stuffy. “I don’t like stuffy things, or people, very much, I guess,” he says. “And there was so much to talk about, and do, and there still is in the world, that I don’t find it a very stuffy world even today. And if you can get the world over to them, it’s great.” And with that, the inevitable topic of J. Fred Muggs comes up. “You didn’t consider that at all demeaning because you’re not a stuffy guy, eh?” Pauley asks. “No!” Garroway says. “He was a charming, marvelous beast.” At which point Garroway pulls out a TV Guide and says that Muggs is more in the public eye today than he has ever been,28 and as evidence shows the magazine’s “Distinguished J. Fred Muggs Awards.”29 To which Garroway says, “This chimpanzee has been off the air for twenty-one years! And yet he’s still in the public eye!”
Dave shows off the “J. Fred Muggs Awards” in “TV Guide.” (NBC photo)
After a break – or as Gumbel says to Garroway, “what you used to call a recess” – Pat Weaver joins the panel. Gumbel asks why a chimpanzee joined the program. “Well, a pleasant little small ape – you know, if you got a gorilla, it might have scared Dave and Jack! I don’t think it would have worked with a gorilla!” Weaver explains that one of the problems they faced was that children would turn the set to cartoons, so they needed something that could effectively compete. “When Muggs did happen, it was the ideal solution to a problem that we faced in the early days, which is how to get the kids to like the show.”
Pat Weaver joins in. I wish they hadn’t bounced Jane Pauley, though. (NBC photo)
In the next segment, Gumbel talks to John Chancellor and Edwin Newman, who joined Today when Garroway left. “You replaced Dave Garroway,” Gumbel says to Chancellor. “Tough act. What were your thoughts?”
(NBC photo)
Before Gumbel can finish his question, Chancellor slumps over, puts his head on Gumbel’s shoulder, and snores loudly. Then he snaps back up. “Well, that was one of my thoughts,” Chancellor says. “I couldn’t believe we were on that early. It was a very difficult act to follow, and I’m not sure I was really able to fill those shoes, which I learned to be about size eighteen. Dave was one of the most magnificent communicators I had ever known and I suppose some of us learned – I think maybe Edwin did, too – from David and from Jack Lescoulie to be a little easier on television. I think most of us were very solemn when we were doing the news, and I loosened up a lot when I was on the Today show, and I think Ed did too.” Chancellor talks about how serious the show was when he took over, with a lot of heavy global and national topics balanced with some of the lighter things they did. “And they’ve threatened me by showing some of the lighter things that we’ve done.”30
Gumbel then asks Newman about a couple of famous moments from his time on Today, including the time he abruptly cut off an interview with George Jessel that was going off the rails,31 and the time Newman interviewed himself about his book Strictly Speaking.32
Edwin Newman interviews Edwin Newman. (NBC photo)
Throughout the morning there are birthday wishes at the end of segments. Here’s one from the Blues Brothers.
Belushi and Aykroyd. Less than two months later, Belushi would die. (NBC photo)
Later segments are less Garroway-centric, but still give us glimpses of a bygone era. Here, Gene Shalit has a few minutes with Barbara Walters, who talks about how she was the last person hired when Dave Garroway was still there, so there was really nobody on the show she didn’t know.
NBC photo
We then see some other historic moments, such as greetings from Pope Paul VI via satellite:
NBC photo
…then a clip from the program’s visit to Romania:
NBC photo
…and the Orient:
NBC photo
…and to London.
NBC photo
And then there’s top-of-the-hour greetings. Some views of the set:
NBC photoNote Gene Shalit’s hair, spectacular as ever. (NBC photo)Bryant Gumbel and Willard Scott. I predict a beautiful friendship between the two, in which nothing can ever possibly go wrong. (NBC photo)
But even in the midst of celebration, the world continues to turn, and the second hour begins with a news update from Chris Wallace in Washington. The big story was the previous day’s crash of Air Florida Flight 90 after it took off from Washington National Airport.
NBC photo
After some updates on the crash and investigation from correspondents in Washington, Wallace talks to NBC technician Jim Bigger, who had been returning to the Washington bureau from an assignment at the Pentagon.
Jim Bigger, who had been close enough to the doomed 737 to be glad he was no closer. (NBC photo)
Bigger was less than half a mile from the scene – as he tells Wallace, “close enough to know I was glad that I was no closer” – and provides a chilling report, saying it looked for all the world like the plane was going to land on the bridge, that the plane was in a stall configuration with nose up and tail down, and a lot of noise.33 The plane, Bigger says, settled on the span of the bridge and then disappeared. “There was almost an eerie sense of silence,” he says. “There was nothing, and the aroma of jet fuel began to permeate the air and we knew there was an aircraft in the river. There was no place else for him to go.”
Then it’s to Willard Scott with the weather. He begins by acknowledging the crash – “Our hearts go out to everyone down there” – and the big weather story, which is a huge winter storm system covering much of the United States.34 Willard mentions that Phil Donahue had been scheduled to appear on today’s program but was stuck in Boston. “Enjoy your second cup,” Willard advises him.
That big winter storm got to us down here, too. (NBC photo)
Gene Shalit does a longer interview with Barbara Walters, mentioning a time that “a really tough subject almost got the better of Barbara Walters,” and asks that a monitor be nearby for her to see the clip. But it’s not of a prime minister or celebrity trying to squeeze out from a hard question; instead, it’s this:
NBC photo
And her response:
NBC photo
Walters talks about how the times have changed for women; when she started on Today as a writer, they only had one female writer at a time, and they only wrote women’s stories. Producer Shad Northshield championed her, saying that Walters was capable of writing about anything, so she wrote about more topics and eventually became an on-air reporter. When she sees someone like Jane Pauley in a prominent role, she says, it is a sign that times have changed since those early days.
They would be reunited on “20/20.” (NBC photo)
The interview continues after the break, as Hugh Downs35 joins Shalit and Walters. “I would not have been on the air were it not for Hugh and his generosity,” Walters says, “because they didn’t take writers and put them on the air. And so many of the opportunities I had were because this was a man who was never jealous, and never small.” They talk about her reputation as a tough questioner, and she talks about how she gets people to open up on sensitive topics. Downs backs her up, saying he’s never heard her be mean to an interviewee.
Then there’s a segment about Joe Garagiola that turns into a roast, of sorts. But it takes a serious turn when Gumbel talks about being offered the Today job; when the offer came, Gumbel knew there was someone who could give him advice about moving from sports to a general-interest morning program, because he’d done it. Gumbel thanks “my buddy here” and says “I will forever appreciate it. Thank you.”
NBC photo
Jane Pauley references the station break cue “We’ll be back; don’t go far,” and how that was the trademark of Frank McGee. She introduces Jim Hartz, who was McGee’s longtime friend and who succeeded McGee as Today host when he died in 1974.
The often-forgotten Jim Hartz, low-key and easygoing, speaks from the heart about his friend and fellow Oklahoman Frank McGee. (NBC photo)
Hartz, an Oklahoman like McGee, talks about their close friendship and remembers McGee’s distinguished career. “As a reporter he was all business – no nonsense, nothing fancy,” Hartz says.
Frank McGee in one of his signature roles, holding the desk during NASA missions. (NBC photo)
“On camera he was blunt, sometimes abrasive36, but never lost what one critic called his ministerial dignity. Away from here, though, on the farm down in Virginia, Frank was relaxed and warm and funny. One of the things he told me he liked most about the Today show was the luxury of enough time to be himself, to let the other side of his personality come out.”37
A clip from New Year’s Day 1974, in which McGee talks about his childhood experiences watching movies, poking fun at himself for not realizing the same people got shot every week and how many times he saved Ronald Colman’s life. (NBC photo)
In the next segment, a clip of Dave Garroway doing the weather with the help of Lee Ann Meriwether is followed by Willard Scott doing that day’s weather with the help of Lee Ann Meriwether. She remembers how the weather was outlined on the map in red, which couldn’t be seen on black-and-white television, so they only had to trace over it. “And it made me look so intelligent!”
Lee Ann Meriwether helps Dave Garroway with the weather..…and helping Willard Scott with the weather. (NBC photo)
After they ham it up for a few minutes, Jane Pauley and Gene Shalit visit with Tom Brokaw. He remembers coming to New York for the World’s Fair and looking in the window at the Today Show,38 and holding up a sign plugging Today in Omaha. “I thought that was going to be my one network shot, and as a penalty I had to come back and do it for five and a half years.”
NBC photo
After a segment showing times when presidents had given interviews to Today, including Harry Truman’s post-presidency strolls past the big windows, Gumbel throws to Willard Scott, who’s on the 49th Street sidewalk opposite the old Exhibition Hall.
NBC photo
After talking to a woman who said she remembers watching the first Today program, Willard just happens to bump into David Letterman, whose new NBC late-night program begins Feb. 1. Letterman congratulates everyone on Today on the show’s thirtieth anniversary – “and I know that means a lot coming from a guy whose own show lasted eighteen weeks.”39
No mistaking that grin. (NBC photo)
And then one more celebrity greeting, this one from Steve Martin.
“Well, the Today show is thirty years old. Happy birthday, and remember: don’t trust anyone over thirty.” (NBC photo)
As the two hours come to an end, Gumbel talks about all the hours of programming on over 7,810 broadcasts – “and if that doesn’t humble you a little bit on this January 14th, 1982, then I am not sure what does” – and then each Today alum identifies themselves.
NBC photo
One is saved for last – as Gumbel says, a very special goodbye from a very special man. “Sentimental Journey” comes up in the background.
“I’m Dave Garroway…and peace.”
NBC photo
There is applause. Gene Shalit hands Garroway the first piece from the enormous birthday cake. Lee Ann Meriwether, Florence Henderson, Helen O’Connell and Betsy Palmer – former Today Girls – gather around Garroway. He holds the plate and says to them, “I said ‘peace’ and I got one!” They laugh and hug him.
NBC photo
No one knew how poignant the moment would be. Six months, one week and one day later, the same studio that hosted a joyous celebration, and some of the same people who had gathered for that celebration, would be holding an on-air memorial for Dave Garroway, who had died the day before. No one knew, or could have known. In a thank-you letter to producer Steve Friedman, Garroway had written of the fun he had coming back for the show. He ended the letter, “Now, let’s talk about 1987.”
If only it could have been.
Here are a few more photos to supplement the screengrabs above:
NBC photoNBC photoDave with Estelle Parsons, Florence Henderson, Jane Pauley, Lee Ann Meriwether, Betsy Palmer and Helen O’Connell. (NBC photo)From left: Jack Lescoulie, John Chancellor, Hugh Downs, Pat Weaver, Jim Hartz, Betty Furness, Gene Shalit, Bryant Gumbel, our Dave, Helen O’Connell, Florence Henderson, Betsy Palmer, Lee Ann Meriwether, Frank Blair, and Estelle Parsons (hidden behind teleprompter hood). (NBC photo)
January 14, 2020 is the 68th anniversary of Today, and to mark the occasion let’s not look at the program as it is now. Instead, let’s go back to the morning of January 14, 1977 and see how Today marked its 25th birthday. It was something really special.
I’ve seen several of the anniversary programs – the 25th, the 30th, the 35th, the 40th and 50th40 – but of them all, the 25th anniversary was the one that put the most effort into calling back to those first years. And while the others may have been a little more stylish, or might have even spawned a prime-time retrospective, there was something special about the 25th anniversary special that none of the others fully matched.
NBC photo
We see this special theme from the very beginning: the screen is black and white, there’s an in-studio reproduction (though not exact) of the original communicator’s desk from the RCA Exhibition Hall, and the first voice you hear is that of Jack Lescoulie re-creating a version of that very first morning’s open.
NBC photo
And there’s Dave Garroway himself, happy to see you. “Hello, old friend, and good morning, too! As I was saying when I was so rudely interrupted myself, seventeen years and thirty-eight days ago, we’re about to give you the news of the morning.”41 Garroway recounts the major headline of that first day in 1952 – the captain of the freighter Flying Enterprise is about to receive a hero’s welcome – and then throws to news editor Frank Blair.
NBC photo
It’s Blair (who wasn’t on the show that first morning, of course)42 who breaks the spell. “You know, they really used to call me that, Dave, 25 years ago?” Blair pretends to read a bulletin that what you’re seeing is not a dream, but let’s go across the studio to Tom Brokaw.
Tom Brokaw, captured in the warm tones the RCA TK-44 rendered so well. (NBC photo)
And with that, we’re in color and in 1977, and everyone has a good laugh. Brokaw explains the concept: they have turned the studio into a time machine so they can revisit the last 25 years. It’s a birthday party to which we’re all invited.
The first “Today” set I remember seeing. (NBC photo)
Brokaw explains that when Today first went on the air, he was living in a place where they could barely get television, and that co-host Jane Pauley was trying to learn how to walk. “And I was bald,” she adds. (Gene Shalit, asked where he was in 1952, said he wasn’t bald.)
There’s no way he could have been. (NBC photo)
The real headlines of January 14, 1977 are presented by the current news editor, Floyd Kalber. The big stories of the morning: the death of Anthony Eden, winter storms across Europe, a good part of the United States under extreme cold, and the following week’s inauguration of Jimmy Carter as president.
The Tuna. (NBC photo)
There’s then a short local break, during which the weather from across the country scrolls on the screen, along with the affiliates’ call letters, while music plays. Keeping with the morning’s throwback theme, the music selections are big band standards as re-recorded by Enoch Light and The Light Brigade.43
Nifty anniversary version of the bumper. (NBC photo)Today’s weather scroll was soothing when it would come on and music would play behind it, a handy little break in the action. I picked this particular location on purpose because it’s not far from where I grew up. It’s a long story, but WJBF-TV had switched to ABC from NBC in 1967, but was allowed to carry “Today” in a market where the NBC affiliate (WAGT-TV) was a UHF station. There’s a lot about affiliate history that’s like trying to sort family trees in ancient mythology. (NBC photo)
After the break, Kalber revisits the top story of January 14, 1952 and we see newsreel footage of the stricken Flying Enterprise and the hero’s welcome for Captain Carlsen. Kalber then throws to Lew Wood, who does the morning’s weather.
NBC photoLew Wood fascinated me when I was a kid. He seemed like such a nice man. (NBC photo)
There’s another break, then the party begins. Brokaw is at the old desk replica with Garroway, Lescoulie and Blair.
Not the best re-creation of the 1952 set but they at least get points for effort. (NBC photo)
Brokaw begins by calling Garroway “a heroic figure to a generation of young people who grew up wanting to get into broadcasting.”
Something about Garroway in 1977 reminds me of an aged lion, worn and scarred but still proud. (NBC photo)
He then introduces a clip from October 1955 to show what the program was like back then. The clip has Garroway throwing to Frank Blair for that morning’s headlines (which, strangely enough, also involved Anthony Eden). From the vantage point of 1977, the men laugh at what they’ve just seen. Lescoulie says of Blair, “He was a little nervous in those days. It took him two Bloody Marys to get the top off his Miltown bottle!” Blair ruefully says, “That came later. That came later.”44
Hard to believe Brokaw turns 80 this year, 17 years older than Garroway was in the scene you see right here. (NBC photo)
Brokaw asks Garroway how confident he felt about the program’s prospects when he agreed to join the show. Garroway recalls that when he met the people he was going to work with, he took out a four-year lease on a penthouse apartment on Park Avenue. Prompted to recall his most memorable moment: “June 19, 1961.45 Walking slowly and regretfully out of the studio.” Common questions follow: did J. Fred Muggs really bite? Blair instantly warns Garroway, “You’re gonna get sued!” Garroway claims the NBC dispensary has multiple reports in its files of vaccinations he received after chimp bites. This prompts recollections of various incidents involving Muggs, as well as the lawsuit Muggs’ caretakers filed against Garroway, Lescoulie and NBC. And with that, we see a clip of Muggs attacking Jack Lescoulie’s desk one morning.
NBC photo
Blair also mentions that all three of them are working on books. Blair promotes the upcoming publication of Let’s Be Frank About It (and the title draws a howl from Lescoulie). Garroway mentions that he is writing “sort of an autobiography” with the working title “Garroway At Length.” Asked for a publication date, Garroway replies, “As soon as possible!” Lescoulie says he isn’t working hard on his because Blair’s would be out first. “Mine will be meaner than his,” Lescoulie says. In the meantime, he leads a good life with a lot of golf and a little writing, and he and his wife had never really given up the bright lights: “At least once a week we go over to the A&P if it’s open at night and do our shopping.”46
NBC photo
During the optional local break the discussion continues, for the affiliates that didn’t air a local news break at :25 after. Garroway tells Brokaw he didn’t feel television had lived up to its potential, that he had hoped the programming we would get would be more truthful and informative than what we ended up with. There’s also a brief discussion about lighter moments. We see a clip from the color era with Lescoulie disguised as Superman…
NBC photo
…then Lescoulie talks about a circus pantomime act he once did that stretched nearly ten minutes and left him completely spent at the end of it. Suddenly Garroway interrupts Lescoulie and tells him to smile at the camera. Lescoulie asks why. Garroway replies, “Jimmy Carter!”
The resemblance is uncanny. (NBC photo)
Brokaw asks about embarrassing moments. “The day I sat down and there was no chair there,” Garroway says. Blair remembered an event when Garroway didn’t realize his fly was open. “That didn’t embarrass me at all!” Garroway replies, deadpan. In the background, you hear the studio crew cracking up.
Network break slide. I love Rockford. I’m there, baby. (NBC photo)
The next half-hour begins with another clip from October 1955: Lescoulie introducing the segment, interrupted by Gertrude Berg:
NBC photos
Then Brokaw and Pauley preview the upcoming segments, followed by news from Floyd Kalber and weather from Lew Wood, who shows a clip of how the weather was done in 1955.
Garroway with “Today Girl” Lee Ann Meriwether. (NBC photo)
We then see a segment on all the places Today has been and the technological innovations of the last 25 years. Then Jane Pauley introduces a 1955 clip observing National Doughnut Week, in which Garroway demonstrates a series of accessories for your coffee-and-doughnut habit: a pinkie rest, a cup for retrieving your doughnut if it falls in the cup, tongs for retrieving a doughnut, and a spoon for stirring your coffee. Of them all, Garroway likes the pinky rest the best. He says it makes you feel strong all over.
Dave’s smile in the final frame sells it. (NBC photos)
Gene Shalit then introduces Lionel Hampton and His Jazz Inner Circle. They perform a medley of the program’s various theme songs47 under a montage of famous guests.
Always a good morning when Mr. Hampton provides the music. (NBC photo)
At the end of the hour is what Brokaw calls a “family portrait” – the current staff with Garroway, Lescoulie and Blair.
NBC photo
Brokaw asks Garroway to give his famous sign-off. Garroway obliges, talking about something “that we have a great deal of and need so much more of…peace.” A few seconds later, Blair softly says, “God love you.”48
NBC photoNifty shot of 3K as the hour ends. Note the top of the cyclorama, the floor director at right with hand raised, Lionel Hampton and his group to the right. The kinds of details people like me love. (NBC photo)
The next hour begins with another simulation of that first day. This time, Lescoulie introduces the Master Communicator with “here’s old four-eyes himself, Dave Garroway!” Garroway wishes the audience good morning – “Once more we meet after a quarter of a century and we’re still making it, aren’t we? You and me. And so is Today, after a quarter-century.” Garroway forgets to give a cue to Frank Blair, and there are several seconds of silence. When they realize what’s happened, everybody cracks up. “Nothing’s changed!” Once it’s all straightened out, Blair introduces “the new boy on the block, Tom Brokaw.”
Oops! (NBC photo)
After the news and weather, Brokaw conducts a desk interview with Garroway and Pat Weaver.
The Master Communicator and his most important advocate. I love this screen-grab, for their respect and regard for each other is unmistakable. (NBC photo)
The former NBC executive talks about the idea behind Today. He had known for many years there was a morning audience with a lot of potential, and he wondered if he couldn’t do something better than another morning “gang” show – instead, a show that had information, but had enough showmanship to attract an audience. And here Brokaw introduces about thirty seconds of a promotional film NBC had put together to sell the Today concept to affiliates. Over a montage of clips of Churchill, Truman, Stalin, Eisenhower and other important figures, as dramatic music plays behind, a narrator talks about how “a program like this is a magnificent use of the tool of television in its ultimate social responsibility,” and that the viewer would get information to be a responsible citizen in a free society. “His horizon will be limited by neither time nor place.”
Not that we’re trying to make an important point in this scary atomic age, but…. (NBC photo)
As the film ends and its music swells to a conclusion, we see the enormous water vapor cloud from the second Bikini atom-bomb test, and a primitive (almost frightening) Today logo. “This is the real secret weapon of free men,” the narrator says. “To know, to understand, so that John Smith is ready for today…whatever it may bring.”49
Back in the studio, Brokaw gives credit to Garroway for his talent in helping make the show succeed. Weaver recalls how Garroway came in from Chicago and asked to do the show, and that Weaver quickly realized that Garroway’s “command and serenity” in the midst of the show’s chaos would work well. Brokaw asks Weaver how he would change television in 1977. “Oh, you’ll need an hour for that,” he replies with a verbal eye-roll.
Yes, he’s Sigourney’s dad – all the more reason to love him. (NBC photo)
The discussion continues into the local-option break. Brokaw introduces a piece by Paul Cunningham on how the Today model has been adapted worldwide. After the piece, Brokaw muses that in Britain they’re called “presenters” and Weaver insisted on the title “communicators,” and now Brokaw’s title was “host,” which made him feel like he should be serving breakfast to his fellow on-air personalities. Weaver didn’t like that title. “I’d knock that off fast!” he said. Garroway informs us that to this day, he’s still remembered for Today – for every one person who remembers Garroway at Large there will be two people who know him from Today. What fascinated him, he recalled, about the Today job was that at that hour, people’s minds were open. “It’s almost a blank slate.” Brokaw thanks Weaver and Garroway for what they have done to make Today last. Weaver replies, “See you on the fiftieth!” Garroway follows: “Amen!”50
The final half-hour doesn’t have a lot about Garroway and Lescoulie and Blair, but it does begin with a nod to the storefront studio window and a simplified version of the move inside 30 Rock for the move to color broadcasting.51 There’s news, and then after a commercial we get a live spot for Alpo with Gene Shalit:
NBC photo
And Lew Wood does a spot at the desk for True Value Hardware Stores.
Lew’s telling us about a special on white paint that keeps your walls easy to clean. (NBC photo)
Then there’s a discussion about what the preceding 25 years have meant for society and the country. The panelists are Daniel Boorstin, Pulitzer-winning historian and Librarian of Congress; Charlotte Curtis, editor of the op-ed page of the New York Times; and Martin Marty of the Christian Century, who is also a professor at the University of Chicago.52 It’s a lengthy and thoughtful discussion of the sort you would never see on the modern Today program.
A sign of a far different time indeed. I shudder to think what they’d use this segment for now. (NBC photo)
After a break, we get another Lionel Hampton performance. This time, the music plays behind a montage of photos of Today‘s people from the last quarter-century. It’s a simple but really cool tribute.
After the final break, Tom Brokaw stands with the morning’s guests and the show’s current staff. He says that two prominent television critics of the day gave Today bad reviews and shares some of the more pointed quotes from them. Then Brokaw points out that both those newspapers are no longer around, but Today still is. “While much has changed over 25 years, one hope that has been with this program from the very beginning has not changed.” At which point, Brokaw nods to Dave Garroway, who says, “That hope is some love…and peace.”
NBC photoNBC photo
As the cameras pull back, you can just see Garroway move over to the giant birthday cake and pretend to give it a karate-chop, much to everyone’s amusement.
And that’s how Today celebrated its 25th anniversary: a little silly and a lot sentimental, but all of it memorable.
My colleague Brandon alerted me to a nifty flashback item on the Saturday Evening Post‘s website. In February 1956, the Post published an article under Garroway’s byline (well, an “as told to” byline, at least) titled “I Lead a Goofy Life.” In it, Dave talked about the strange occurrences that happen when you host an early-morning program, set in a big fishbowl of a studio, in which your assistants include a Miss America and a young chimpanzee. Better still, there’s a link to the entire article, viewable in its original layout, at the bottom of the entry. It’s a fun article. Go check it out.
As an early star of the national medium, one with a highly distinctive style, a lot of ink was spilled on behalf of Dave Garroway in television journals of the late 1940s and early 1950s. Let’s take a look at some of those pieces the next couple weeks or so, and perhaps that will help us remember just what a big deal Dave Garroway was back then.
TV Guide photo
The first full-length article on Garroway I could find in TV Guide was in the July 10-16, 1953 issue.53 It’s titled “Garroway Today,” and its subhead divulges, “That Chicago Touch Got Him A Penthouse On Fifth Avenue.”54 As was TV Guide‘s custom of the time, the article bore no byline.
The piece begins with an account of the summer day in 1951 when Garroway and his favorite writer and best friend, Charlie Andrews, were vacationing in a small Swiss town. At four in the morning, Garroway received a call from NBC informing him that the sponsor for Garroway At Large had pulled out. This brought the tour to an abrupt end. “Our sorrows melted 12 feet off the Matterhorn,” Garroway said.
TV Guide photo
But the loss of Garroway At Large opened the door for Today, which had debuted to great skepticism but was now a great success. “There’s no argument as to the reason: Dave Garroway.” The article noted that certain segments of the program even drew higher ratings than that of the wildly popular Arthur Godfrey, who was on later in the morning. The writer disagreed with those who compared the two, arguing that while Godfrey worked hard at being the “common man,” Garroway “lives in a world of discovery, of finding new things under the sun.”55
At the same time, the writer noted that Garroway’s more intellectual nature might be working against his wider success, that “he’s managed to build up resentment among some people who fiercely resist any idea that entertainment can be fresh and original,” and that his unusual nature may have put off some major agencies looking for more traditional fare for their sponsors.
The article makes Dave’s life sound busy but happy, noting the $2000 he made each week from Today and the additional income from the daily Dial Dave Garroway radio program, and that Dave liked how Today presented new material each day. One staffer noted that public reception was positive, and that people who thought his Garroway At Large persona was phony had changed their minds when they watched Today and saw they had been seeing the real Garroway all along. The article also notes the recent addition of J. Fred Muggs, and that Garroway was pragmatic about it. He liked that Muggs had raised Today‘s ratings two points, and “if he can help us that way, sure I want to keep him.”
Garroway and Andrews discussed each day the prospect of bringing Garroway At Large back to television, but the article noted it would be a challenge. Not only would they have to locate a sponsor, but several of the old castmembers – Jack Haskell, Connie Russell, Bette Chapel – had gone on to other things, and that only Cliff Norton was in New York.56
Of Dave personally, the article notes that the Garroway of television is much like the real Garroway, only that the latter is “a little shyer off camera.” It noted that Dave was divorced but had been seen in the company of Betty Furness, who had knitted “all of Dave’s present collection of loud Argyle socks.” Still, Dave was apparently in no hurry to get married again.57 Rather, he was more interested in getting Garroway At Large back on the air, and as part of the preparation was trying to get on a diet. “It would seem that the only way to get Garroway at Large back will be to have Garroway not-so-large.”
Last week I talked a bit about unreliable narrators, the importance of verifying information, and the process a historian must go through to make sure what’s written is as accurate as possible. This week, let’s take a look at this in action with a couple of examples, one that’s kind of related to Garroway and one that isn’t. We’ll handle the non-Garroway example first as a warm-up to how these kinds of myths begin.
Ask anybody about women in 1950s television and the name Betty Furness comes up past a certain point.58 Betty became a presence as a spokesperson for Westinghouse, famously demonstrating new appliances and opening refrigerator doors and so forth on live television. That mention of “refrigerator door” will inevitably get people talking about the night Betty Furness couldn’t get the refrigerator door to open and what a fiasco that was. And it’s a great story…except that Betty Furness wasn’t in town that night, and another lady (June Graham) was filling in for her:
And just so you’ll see the difference, here’s Betty Furness:
https://www.youtube.com/watch?v=v3r2uq9ulRU
Now, let’s take a look at a story more directly related to Dave Garroway. And since it’s a story involving J. Fred Muggs, I will have to tell it carefully59, but I will tell it regardless.
There is a story that involves J. Fred Muggs biting Martha Raye. Since it involves Muggs, the assumption is automatically made that the incident happened on Today, and it’s kind of become part of the program’s mythology since many stories are out there of Muggs’ less-than-likable antics as he grew older.60 But what does the evidence tell us?
Well, do a little digging in the stacks and you find the story’s more complicated. You find out that Muggs, who was often a guest on other programs, was doing a guest spot on Martha Raye’s own television program. The incident happened April 17, 1954, as this wire service story published in the following Monday’s Minneapolis Star Tribune (among other papers) outlines:
And Life magazine provided photographic evidence, as well as a write-up, in this article (there are more photos of the Muggs incident a couple or three pages in).
What’s the lesson of it all? It’s that you have to check these things out. And it’s not just in regards to television history; it’s in any form of history.61 Just because a story sounds great doesn’t mean it’s true. It is the job of the historian to sort through all the available evidence (and seek every bit of it humanly possible), then write from that.
The first “Today” team: Dave Garroway flanked by Jim Fleming and Jack Lescoulie (NBC photo)
The Dave Garroway story is not only the story of Dave himself, but also of the people he worked with. Some of them are well-known, but others have fallen through the cracks of history. From time to time I hope to highlight some of those forgotten stories here.
Let’s begin with Today‘s first news presenter. This is a role that’s kind of gone with the times on some programs, but once it was commonplace for the hosts to throw to someone at the top of every half-hour for the news. John Palmer, for instance, was who I remember from when I watched Today in the ’80s, and of course Frank Blair’s long tenure as newsman is never far from our minds here. But it all had to begin somewhere, and in the beginning it wasn’t just the job of reading news on the air: the news editor was literally the news editor. And the first news editor of Today is all but forgotten.62 So let’s take some time to remember Jim Fleming.
Jim Fleming on the first “Today” program in 1952 (NBC photo)
James F. Fleming, a native of Wisconsin, attended the University of Chicago and graduated in 1938. He moved to New York with the intent of going to law school, but accepted a job with CBS as a radio announcer. The announcing gig ended up becoming a role as a correspondent. Fleming reported from the Middle East, covering the Cairo and Teheran conferences, and also reported from the Soviet Union. On the first Today program, as Garroway gave a summary of Fleming’s credentials and mentioned his issues with the Soviet censors, Fleming said with a chuckle, “They ejected me, Dave.”
In 1949 NBC hired Fleming, and he worked on projects for television and radio. One of his duties was serving as editor of the radio series Voices and Events, a half-hour summer replacement program that highlighted events in the news. Fleming was eyed early on as news editor for Today, being discussed in mid-1951 before Dave Garroway entered the picture, and it was Fleming’s role to get together a staff and everything the program would need to bring the world’s happenings to the broadcast each morning. Fleming’s staffers included a young Phi Beta Kappan named Gerald Green, who had been reporting for the International News Service. Another of Fleming’s helpers was a young production assistant named Estelle Parsons, who remembered him as “wonderful…so brilliant” and “a wonderful intellect.” According to her, Fleming had the ability to take something that had come off the wire and know all about it no matter what it was or where it had happened.63
Fleming appears amazed as Garroway shows him some exciting leader film in a too-obvious publicity photo (NBC photo)
Fleming’s tenure at Today was brief, and there are varying accounts as to why.64 Regardless, in March 1953 he was replaced by Merrill (“Red”) Mueller. Fleming worked on various projects65 until he was tapped by Pat Weaver to be the executive producer of an innovative weekend programming service for the NBC Radio Network. This project, which became Monitor, ran for nearly 20 years.66
Not long after the debut of Monitor, Fleming was off again. CBS hired him to work on one of its many efforts to counter-program Today in the early morning hours. He also produced documentaries for CBS, including the Peabody-winning The Hidden Revolution, which he co-produced with Edward R. Murrow. In 1962 and 1963 he worked with David Susskind to present Festival of the Performing Arts. Later in the decade he worked with six crews to film a four-hour documentary about Africa for ABC. The resulting documentary, Africa, was narrated by Gregory Peck and aired for four straight hours on ABC prime-time in 1967. Fleming’s efforts resulted in an Emmy award.
Jim Fleming on Today’s 40th anniversary show (NBC photo)
In later years Fleming stayed out of the spotlight, although he did make a too-brief appearance on the January 14, 1992 Today program, where Faith Daniels (who was then on the news desk) interviewed him about the early days.67 Married and with four children, Fleming made his home in Princeton, New Jersey, where he died in August 1996 at age 81.
There’s much more to the story of Jim Fleming, and I look forward to finding it out as we continue the research process.
“Hunter takes a detour tonight so we can help our friends at the Today Show celebrate a special anniversary.”
