We’re pleased to present a special treat: a guest post from Ross Bagley, who kindly wrote his recollections of an encounter with Dave Garroway, and shares what Dave meant to his career. Enjoy! (And many thanks to Ross for sharing these memories with us all.)
When the holiday season rolls around I remember Dave Garroway, his “Thanksgiving list,” the influence he had on my career and the pleasure of meeting him.
In 1954 my family got our first TV set. I was 12 years old and getting ready for junior high. I quickly discovered Today and Dave. They became part of my morning routine. I thoroughly enjoyed Dave’s demeanor and thoughtfulness. I particularly liked his yearly Thanksgiving list of things for which he was grateful. It was quite eclectic. Sadly, I remember only “whitewash” and “the color red.”
We lived in the Hudson Valley. On a family trip to New York City I stood entranced outside the big Today show window, looking in at my TV friends: Dave, Jack, Frank and J. Fred Muggs. It was my first time to see a TV studio. Little did I know that years later I’d work inside them. Actually, it was radio that first called to me. I studied media in college then came back home to our local radio station. Next I moved to Burlington, Vermont. While I was there Muggs came to town. He was painting “pictures” on a large easel as part of the touring Roy Radin Vaudeville Revue. Other performers on the bill included George Jessel and Tiny Tim.
In 1972 I came to the Norfolk, Virginia area. A year later I joined Pat Robertson’s Christian Broadcasting Network. I worked for the radio division on the second floor of the old headquarters. One day I stepped out to the balcony overlooking the lobby. There, at the foot of the stairs, stood…My Hero!! Dave had been invited to appear on The 700 Club. I rushed down to meet him, gushed over him and mentioned his Thanksgiving list. He said, “Thanks for reminding me. I’ll put that in my book.” He pulled out a leather-covered pocket notebook, attached by a chain to his belt, and made a notation.
When publication of the book was announced in the ’80’s I waited eagerly for its appearance. Alas, the book never made it to print. But Dave’s influence on my career continued. As a VJ on CBN Cable (which became The Family Channel) I helped introduce Contemporary Christian Music to many. Then, in 1981, I created an early morning wake-up news show, USAM. CBN offered the show to local TV stations for broadcast at six o’clock in the morning. The program had only moderate success and lasted just a year, but it changed the face of TV. Before USAM none of the Big 3 networks offered programming at 6:00 a.m. By the end of the year they all did.
I like to think Dave might have been pleased by my story. Now, if I could just remember what else was on his Thanksgiving list. Anyway, I wish you and yours a wonderful holiday season and a new year filled with things to be thankful for.
That’s right…we’ve had one more trip around the sun, and another year of remembering the life and legacy of our beloved Dave Garroway. We’ve come so far since our very first post all those many years ago, when this little project was just getting started and the book was little more than an aspiration. Now the book is out there (in the fancy hardcover version, in a casebound version, in paperback, and for Kindle) and it’s sold some copies, and we remain pleased with what we’ve achieved and hope we’ve helped show the world some sides of Dave Garroway that have too often been neglected.
Of course, just because the book’s published doesn’t mean we don’t stop finding new things. A couple new items arrived in the mail this week, vignettes from moments frozen in time. I’ll present them here – and please forgive the watermarks, but these are special items and I want to protect them. I think you’ll be able to enjoy them, regardless.
The first is from a large-scale color transparency that I had to do a great deal of color-correction on. It’s still not as good as it could be, but it’s a lot better than the washed-out version I started with. This was taken a few minutes before 9 a.m. Eastern on May 5, 1952. The two East Coast hours of Today have ended, and there’s a brief pause to regroup before the second hour for Central Time begins. To the left, Jack Lescoulie sits, taking a pause before announcing the top-of-hour program intro. Up front, a floor crewman reviews the rundown while a cameraman looks away from his TK-30’s viewfinder. Atop the viewfinder is part of a Tele-Q system, an early prompter system.
It’s coming up on four months since Today‘s debut, and there are already changes to the set; the big board that lists the home cities of affiliates, with weather conditions for each, has been mounted between the newsroom and Dave’s desk. Look closely and you’ll see some interesting things on that desk, including some books, a milk carton, and a large envelope. Note also that both Dave and Jack are wearing carnations in their lapels; this could be a run-up to Mother’s Day.1 Dave’s wearing the big RCA BK-4 in a harness rig.
If the first one was washed out, then this one is vivid as life itself. This is from after Today moved into Studio 3K in 1958, and is a vivid Ektachrome by Fred Wertheimer. The caption states that’s Helen O’Connell next to Dave. If that’s the case, this was taken sometime between July 10 and August 15, 1958, for O’Connell had requested her release from the program and was replaced by Betsy Palmer on August 18.
Look at Garroway’s expression. Even though he’s smiling, there’s something about him that seems worn and worried, in contrast to the droll Garroway of 1952. His hair is turning silver and he just looks older somehow. Look closely and you’ll see the pinkie finger of his right hand is completely bandaged; other photos from this same day show it to be a heavy bandage, and it makes me wonder if there’s a splint under it.
The big BK-4s have been replaced by the much smaller (and long-lived) BK-6, which could be worn on a cord or clipped to a lapel.2 In front of Dave is one of the iconic RCA 77 microphones. There are two monitors behind the anchor desk, but in the background there’s just a dark wall. You get the idea of what it was like to move from the bright RCA Exhibition Hall, with its street-level window, into a studio walled off and isolated from the outside world, and of the challenges the program staff faced. In the old storefront studio, all they had to do was turn the camera toward the window, but inside 3K, there was nothing to go to.3
And that’s a little present to you for Dave Garroway’s 111th birthday. Enjoy!
Although the book’s out there and finding an audience in its own low-key manner4, that doesn’t mean we here at Garroway at Large World Headquarters aren’t always on the lookout for new additions to the collection. Last week, a certain online auction site brought an especially rare item I’ve been seeking for years, ever since seeing a picture of a certain Today notable reading it in close detail.
“I hope you’re taking notes, because there’ll be a short quiz next period.” (NBC photo)
A few dollars and a week’s shipping time later, here it was in my hot little hands. Though I doubt this is the exact copy seen above.
I haven’t come across a lot of information about this little book itself, but as we’ll see as we look at a few pages, the message was to make the Today program appealing to prospective advertisers by telling stories from viewers’ letters and other feedback. The title is inspired by Stephen Potter’s The Theory and Practice of Gamesmanship: Or the Art of Winning Games Without Actually Cheating, a best-seller published a few years before that had spawned follow-up volumes by Potter.5
This is a slim little volume whose shape suggests a television screen. Its spread was too long for my scanner, and I therefore had to reassemble each spread from two scans in Photoshop. I also got some dark edges that I only had moderate success cleaning up, so please forgive that. Instead, focus on the samples below.
This introduction sets the tone for what’s to follow. It’s all written in a droll style with footnotes at various points, and the footnotes are often a license to insert jokes. The first footnote above is full of industry references; the second is a reference to this then-recent scandal.
This gives you an idea of what’s to come: a goofy little illustration6 depicting some of the acts that viewers say they engage in while watching Today. Somewhere in the image is a television picture showing Garroway responding to whatever scene is happening. Each drawing is annotated in a way that corresponds to remarks in the narrative. “Position of hand on nose is regulation shaving maneuver and not to be construed as criticism of Today,” it notes.
In this section a viewer writes of getting dressed while watching Today. The narrative notes how many viewers (10.7%) do this, although “ordinarily we of television try to avoid this sort of thing.” It also notes that “coy expression is a fairly common manifestation during this process. It arises from feeling that Garroway is actually present in room. This feeling of Garroway’s presence is decided advantage to advertiser (you?).”
In the second section there’s discussion about places where people watch Today: in taverns, while in different rooms of the house, or even in bed. This section tells the story of a woman who had a swivel top put on a table so she could watch Today from her bed, but when she couldn’t see all of the picture she had the table’s legs extended. The narrative suggests she may be of the “leisure class,” in which case she could order someone to buy the sponsor’s product. A note also informs prospective time-buyers that Today‘s time cost less than $1.25 per thousand, making it one of the best buys on the air.
A third section looks at ways people have adapted to Today. One entry tells of a woman who calls a friend and holds the phone up to the television for the entirety of the program so she can hear the show. Another tells the story of the man who cut a hole in his wall so he could see from another room. In this one, we have a woman who installed a mirror so she could see the program while in the kitchen. The book calls this “reverse Todaymanship,” and a footnote says the correspondent kept referring to the program as “yadot.”
Now that we’ve seen some examples, the booklet says these are representative of about half the viewership of Today. What are the rest doing? “Nothing. They just sit there.” Husbands are late to work; wives postpone chores; children are late to school.7 “But whether Today‘s viewers work while watching or not, they are complete addicts and could be very susceptible to your advertising on Today.”
A post I regret needing to make: Barbara Walters has died at age 93. I can’t say I’m surprised, as I knew she was not in the best of health, but it doesn’t make the news any less of a punch to the gut. There’s no way to calculate what women in journalism, and women in broadcasting, owe her. It’s better for others to cover that ground, as they will, and so I shall leave that to others better qualified than I am.8
Instead, it’s worth remembering that someone who helped her get her career started was Dave Garroway. It was while he was host of Today that she was hired as a writer, and she spoke often of how important that was in helping her get her start.9 As part of this hastily-assembled memorial post, here’s a clip in which she talks about Dave Garroway, what she remembered about him, and what made him special.
It’s been busier than I’d like of late, and that’s where I’ve been. On the other hand, it means a lot of cool stuff has accumulated. Let’s begin with this image, which is from a large-format negative I recently acquired. It’s from December 7, 1954, and Dave’s expression captures what I’ve spent a lot of time feeling because of work.
Next up, check out this really cool interview with my friend (and collaborator) Brandon Hollingsworth on my friend Mitchell Hadley’s It’s About TV. The topic isn’t Garroway, but Brandon is always worth listening to and Mitchell’s blog is always worth reading.
Now let’s take a trip back in time: it’s 1958, and here’s a brief glimpse at the RCA Exhibition Hall. No glimpse of the Today set in its final months, alas, but it’s the Exhibition Hall and that’s worth checking out any time.
Finally, here’s a chance to see just how well I can bury a lede: at this link, you can get a glimpse of the image that will be on the cover of Peace: The Wide, Wide World of Dave Garroway, Television’s Original Master Communicator. (It’s also a chance for me to say that working with the estate of Raimondo Borea, and with Jon Gartenberg, could not have gone better or happier, and I gladly recommend both to you.)
Today is a day that should be celebrated everywhere, with cake and ice cream for everybody, for it was on this day in 1913 that our beloved Dave Garroway was born. Not to mention, it was on this day in 2017 that this website was officially launched. It was a birthday tribute to Dave, a way of keeping his memory alive in a world where he’s so often been forgotten.
Five years ago, if you’d asked me if the book would be completed by now, I’d have told you that I hoped it would be, but it was a tall order. I’d love to get the James Webb Space Telescope to look back five years and tell me “yes, it will be.”10 The book is being proof-read; I’ll make whatever alterations are advised, and then it’ll be off for layout and the next steps, and of course I’ll say more about that when the time is right.
The end of the writing process is so much of why it’s been quiet here, but I thought we’d celebrate Dave’s birthday by taking a look at some favorite pictures I’ve accumulated over the years. For various reasons, none of these will be in the book11 but there’s no reason why we can’t take a few minutes here to enjoy them.
Happy birthday, Old Tiger.
The principals of the Chicago School pose for a family portrait. Our Dave is in a typically relaxed pose on the couch. (NBC photo)Nearly two decades later, Garroway returns to the Chicago studio to appear in a special. (NBC photo)A younger Garroway goofs around for the photographer in a Chicago studio. (NBC photo)On top of the news in the RCA Exhibition Hall. (NBC photo)My favorite photo that I couldn’t get for the book: daughter Paris visiting dad at work. (NBC photo)Reviewing a “Dave Garroway Show” script with cast members Shirley Harmer and Jill Corey. (NBC photo)Publicity shot for “Dave’s Place,” his November 1960 prime-time special. (NBC photo)The lights down, another “Today” comes to an end. (NBC photo)
You may recall that several years ago I wrote about one of my most cherished artifacts, my RCA BK-4 “Starmaker.” The Starmaker, you may recall, was that unusual foot-long microphone that Dave Garroway and his fellow on-air staffers on Today used for the first few years.
Dave wearing a BK-4 on a harness for hands-free operation. (NBC photo)
My Starmaker was in excellent condition, with only one weird scar across the front below the RCA emblem. I figured it was just something that happened while it was being used. From time to time I toyed with the idea of sending it to a microphone specialist for a checkup, but figured it would be one of those “someday” things when I had fewer pressing needs.
A few weeks ago, somebody contacted me about something and, in that way conversations go, the topic of the BK-4 came up. It occurred to me I should pay the little one some attention, so I got it out of storage. What I saw broke my heart. I’d spooled up that super-long cable and placed the microphone atop it. Bad idea, it turned out. The old cable jacket had eaten into the paint, leaving two big and ugly scars across the front of the microphone. The microphone itself was not damaged, but the paint was ruined. I felt kind of sick about it, especially since my own negligence had done this. (I think that weird little scar I mentioned earlier, the one that was already on the microphone, was the result of a similar cable jacket burn.)
I’m going to spare you pictures of the microphone with the paint damage. Instead, here’s a photo of Gilda silently reproving me for being such a doofus with a priceless artifact.
Now, I could have fixed this myself with some careful sanding and a can of spray paint, but I didn’t feel right doing that. An artifact like this deserves the best treatment I could find. And that’s what I decided to do.
I boxed the Starmaker up and sent it off to New Jersey. That’s where Clarence Kane runs ENAK Microphones and Repair Service. Clarence worked for RCA back in the day and, when RCA got out of the microphone business, set up his own service center to keep microphones going. Clarence is now assisted by Luke Petersen, who has been very busy the last several years learning the ins and outs of dozens of microphone types. But instead of telling you about these two, maybe I should let this neat little film speak for me:
I sent my Starmaker off a few weeks ago, and I expected it to take a while. But early last week I got an invoice, and last Thursday UPS brought me a box, and with my heart wedged between my adenoids I cracked the thing open. Inside, very carefully packaged, was my beloved Starmaker…
Complete with a neat little thank-you from Clarence and Luke. I appreciate that, gentlemen…but it is I who should be thanking YOU.
…looking better than it’s looked in forever. Not only had the paint been accurately redone (while preserving the NBC-TV rollmark on the back!), but at my request they had also given it a check-up and installed a new cable with a standard XLR connector (and, also at my request, returned the old cable for historical purposes). All I need is a good pre-amp, and I could put this little one back to work, which is what I think it wants to be doing anyway.
To say I’m happy is an understatement. I was positively giddy over it. And while the reconditioning job was not inexpensive, I have absolutely no regrets. I owed it to that microphone, not only for what my carelessness had done, but also to make sure that microphone will be in good shape for its next 70 years.
If you have an old microphone that needs service, give the folks at ENAK a call or send them an e-mail. I highly recommend them.
:: Things are quiet on the book front, which is much of why you haven’t heard much from me in a while. Right now the main thing is waiting for some paperwork to come down, and waiting for the recommended edits from the copy editor. Things are in work, though, so stay tuned.
On January 31, 1987 NBC gave over a prime-time hour so that Today could celebrate its 35th anniversary. As you’ll see, this is a fascinating special, particularly because of one feature.12
A word of warning: This is a very image-heavy retrospective. This special was fast-paced and used a lot of archival footage. I didn’t include everything I had wanted to include, because otherwise I’d still be editing photos this time next week. Anyway, here we go.
“Hunter takes a detour tonight so we can help our friends at the Today Show celebrate a special anniversary.”13 This six-feathered version of the Peacock that we know so well? When this airs, it’s less than a year old.
We open with Jane Pauley and Bryant Gumbel, who just happen to be walking along 49th Street in front of the old Exhibition Hall. Gumbel points out where they are and how it was where Today began. “I think there’s a bank there now,” Gumbel adds mid-sentence, in that parenthetical way of his. Jane Pauley sets the scene for what television was like in 1952 – only 15 million sets in the whole country, with most viewership in the evenings, and the thought of an early-morning television show was unusual. “In fact, only 26 stations carried that first Today show,” she says.
The people on the sidewalk just keep passing by, paying no heed. There’s no way you could do this now, not when everybody wants to mug for the camera.
Then we go to a montage of classic moments, with a simple and very pretty rendition of “Sentimental Journey” in the background. And, sure enough, the first clip we see is J. Fred Muggs with Dave Garroway.
The focus in the opening montage is on lighthearted moments. You’d almost get the feeling Today was a comedy revue. The only really serious moment is Pope John Paul II holding hands and praying with Gumbel and Pauley. Then we dissolve to the dignitaries gathered for the evening, and the velvet voice of Fred Facey introduces the show.
“Welcome to Today at 35, and our family reunion,” Gumbel says, teeing up the introductions as being like a family album. We’re introduced to the returning family members with archival footage, followed by a shot of them in the studio. One neat touch is that the NBC logo appropriate for the start of their tenure is shown alongside their names.
The entire gathering was introduced in alphabetical order: Frank Blair, Tom Brokaw, John Chancellor, Hugh Downs, Betty Furness, Joe Garagiola, Jim Hartz, Florence Henderson, Jack Lescoulie, Lee Meriwether, Edwin Newman, Helen O’Connell, Betsy Palmer, John Palmer, Willard Scott, Gene Shalit, Barbara Walters, and Pat Weaver (“all of this is his baby – which he enjoys now from retirement,” Gumbel says). Jane Pauley and Bryant Gumbel round out the introduction.
“Our beginnings were humble,” Gumbel says, teeing up the obligatory clip of the first morning. “Dave Garroway and a staff of 35, working in a storefront with people looking in the window. The critics all laughed, and said it wouldn’t last even 13 weeks.”
I think there’s some kind of written regulation at NBC that they have to show this clip at least once in every special.
When we rejoin the present, Bryant Gumbel is sitting at a re-creation of the original set – “this is NOT the original,” he takes pains to point out.14
Gumbel is joined by Hugh Downs, Tom Brokaw and Frank Blair there to recount the early days of Today. Gumbel asks Blair if he felt like a pioneer. “Definitely,” Blair says. He noted that being up early and doing this unusual thing bound them together. Blair notes that producer Mort Werner was asked once what makes Today click: “It’s a matter of chemistry.”
Downs remembers being on the NBC staff in Chicago and watching the first Today program from the booth – “I was duly amazed, but I didn’t think people would be up tuning in.” Brokaw muses, “As I sit here thinking about it, these are my heroes! I was growing up out there in South Dakota, and television was truly my window on the world.” Downs remembers moments that, looking back, he called “golden.”
Garroway sits, bemused, as an entire marching band winds through the Exhibition Hall…and watches a flea circus perform on the air.
Blair notes the program was criticized “when we brought the chimpanzee in,” but the reasoning was that kids would turn the program on to see the chimpanzee, and the parents would realize there was a news program going on. “So we all owe a great debt of gratitude to J. Fred Muggs…wherever you are,” Blair says with mock solemnity.
I guess I owe the little guy this much.
Gumbel asks all three if one appreciates Today more after you’ve left it. Brokaw is grateful for having done it; Downs makes a lighthearted but appreciative comment. It becomes clear that Frank Blair never really let go. “If I were younger, I would love to still be doing it. I would boot John Palmer right out of here and take over. But you reach a point of no return. You run out of fuel, and it’s better that a younger man has my job now.”
As they go to break, there’s a clip of John “Skid” Chancellor and Frank “Checkers” Blair running the first Today Show Grand Prix, a go-kart race inside the studio.
There’s a commercial. Soft piano. A woman’s voice, over shots of a bedroom: “Silk always makes me feel sensuous.” And when the woman in the commercial wears pantyhose that glistens like silk and feels like silk, “I feel wonderful…all over.”15
Then GM, in a Very Important Commercial, talks about its commitment to building better cars, culminating in a new six-year, 60,000-mile warranty “that tells you each and every GM car we build today is the best-quality, best-value GM car ever.”16
When we come back, Jane Pauley leads off a segment with Barbara Walters, mentioning her ascent from being hired by Dave Garroway as a writer to becoming co-host. There are clips of her interviewing dignitaries and statesmen and other VIPs…followed by the obligatory clips from a segment in which Walters went undercover at a Playboy Club in 1962, complete with the bunny costume.
Walters remembers the “bunny dip” used to serve patrons their drinks.
They segue into how Walters’ role evolved from writing women’s features to doing general features. Then there’s another clip, a 1965 segment where Walters spends an evening with the information telephone operators in the 50th Street office, and tries it herself, only to be greeted by the voice of Jack Lescoulie on the other end of the line.
Pauley asks Walters who she looked up to growing up. Walters replies that someday Pauley herself would hear young women say what Walters heard: “I grew up with you.”17 And Walters says she was very proud that when she left, Pauley took her place. “I think it’s a great credit to me that someone like you followed.”18
From there Pauley segues to talking about the role of the Today Girls. And four of them – Lee Meriwether, Helen O’Connell, Florence Henderson and Betsy Palmer – regale us with a cute song about what it was like and the people (and chimpanzee) they worked with, complete with more clips.
Edwin Newman is mentioned only in passing in this song, but I love this clip during the montage – from the end of a special he did long ago. He gives the NBC News disclaimer at the end, while taking a long-awaited bath, then squeezes the sponge over his head and lets out a satisfied sigh.
At the end, Jane Pauley comes over and has a little fun with how they sang her name. She then asks Bernie Wayne, who wrote the song and played the piano, to play a few bars of his most famous composition.
It turns out to be “There She Is, Miss America.” Which, of course, Lee Meriwether came to Today after her reign as Miss America, and there’s a moment of warm reminiscence. That’s promptly disposed of in the throw to break, with the famous clip of Harpo Marx19 chasing a Today Girl around the studio.
Then a bumper, with an RCA TK-11/31. Always a lovely thing to see.
Commercials: A UPS ad looks back on the company’s history through old black-and-white photos. Then lots of fast-paced, high-energy scenes of modern UPS operations. Lots of 727s and 747s. “We run the tightest ship in the shipping business.”
Great airplanes. I loved flying on 727s, back when you could. I miss them.
That’s followed by a commercial for a very personal thing women use. Somehow, clear blue liquid is supposed to demonstrate how effective it is. Right. (No, I’m not showing a picture.)
Then Ann-Margret and Claudette Colbert in “The Two Mrs. Grenvilles,” coming February 8.
“Sir, does this mean Ann-Margret won’t be coming?”
Followed by a Saturday Night Live promo with host Paul Shaffer being heckled by the Church Lady.
Back to the anniversary show, it’s time for a look at the entertainment greats that have been on Today. Some neat finds in the montage, including this exchange between George Gobel and Dave Garroway, when the entire morning’s show was done outside the studio:
Gobel: “The whole show? Out here in the street?”
Garroway: “Yep.”
Gobel: “Well, see now, that’s television for you. You know, just one bad week and you’re out.”
There’s also a glimpse of the famous/infamous “Caesar and Cleopatra” sketch with Jack Lescoulie and Jayne Mansfield.20
Gumbel is at the desk, this time with various occupants of the sidekick role: Willard Scott, Gene Shalit, Joe Garagiola and Jack Lescoulie.
The first anecdote has Lescoulie telling the story of the day Ava Gardner was supposed to be on Today, but didn’t show up. The quick-thinking Garroway summoned staff member Estelle Parsons to the desk. “You be Ava Gardner.” And Garroway conducted the interview. This dissolves into a discussion about how humor is tough to sell in the morning, which leads to playful bickering between Joe Garagiola and Gene Shalit. “Did you ever have hair?” Shalit asks. Garagiola replies, “I think you’re overdressed!” Without missing a beat, Willard Scott leaps up, his toupee in hand. “I think we can correct that!” And he plonks the toupee atop Garagiola’s head.
“This is the dignified Joe Garagiola look….”
…and then Willard turns the toupee. “Now here’s the Hippie Joe Garagiola look! Give him a guitar and watch him go!”
Lescoulie tells a story about a day he was late getting to the studio, and how in those days the tradition was to cut your tie if you made a mistake. Up against the segment clock, Gumbel asks Lescoulie to tell about the ring he wears.
It’s a duplicate of the one Garroway wore, Lescoulie says, and he gave it to him in 1953. “The inscription inside is typical Garroway,” he says, “And it says ‘To Jack from Dave, for being just what you are by the dawn’s early light.’ And I’ve worn it ever since.” Lescoulie then looks toward the camera. “And, old partner, thank you, and peace to you.”
There’s then a montage, introduced by Jane Pauley, about the versatile but lesser-sung members of the Today family.
The very first clip in the montage is the only glimpse you’ll get all night of the forgotten Jim Fleming.
Then there’s an interview with Betty Furness.
Betty mentions that she was a friend of Garroway’s21, so she watched the very first show, and when they began to have women on the show, she wanted to be on the show. “But nobody would talk to me!” She notes that she continued to be snubbed even after she was no longer doing commercials at CBS. What finally got her a role on Today was her work as a consumer reporter for WNBC-TV, and a chance meeting at the elevator with a Today producer led to a substitute hosting job. Then Gumbel crashes the interview22 to show a clip of Jane Pauley bogarting his cigar at a political convention a few years before.
Then more ads.
AT&T is going to combine computers and communications so we can get the right information to the right people at the right time. Reckon how that’s gonna work out?
Smart Cat. Ask any cat and they’ll tell you they’re smarter than humans, anyway.
A slow sweep of the newsroom on that first morning forms a neat bumper for the local throw.
Remington Steele is back! Tuesday!
Peak ’80s. (And, yes, Today did originate from Australia starting the following Monday.)
Back from the break, it’s time to talk about Important News, the big stories, the world leaders and presidents and aspirants and such who have stopped by. This leads in to a discussion with Barbara Walters, John Chancellor, John Palmer and Edwin Newman.
Chancellor starts the discussion with a self-deprecating joke about the montage that led the segment off.23 The comments from the panel speak of the influence the morning shows have gained, to the point that the White House kept track of the shows’ ratings and decided where to deploy their spokespeople accordingly.
Back at the 1952 desk, Jane Pauley takes note of the changes in technology, and notes that Today has featured new technologies right from the first day:
Garroway shows off a wirephoto machine on the first day. “We’ll show it to you mere minutes after it was taken. The print we show you will still be wet, but you won’t be able to feel it at home. I hope.”
Then Mufax shows the home audience grainy stills of the Queen’s coronation.
Hugh Downs and Jim Hartz join Pauley to talk about the change in technology, particularly in how microphones have grown tinier as time has passed. Downs predicts that at the rate they’re shrinking, microphones will disappear altogether in August 1991. Pauley disagrees: “No, I think it’ll be implants, Hugh.” They then discuss how Today has been around the world, buttressed with a quick montage of the many places the program has visited: Paris, Romania, Ireland, Tokyo, Rio de Janeiro, at sea aboard the liner s/s Norway. Jim Hartz suggests that the audience may have become jaded, because they have become accustomed to “whatever you can imagine, you can do.”
We go to commercial with a look out the old 49th Street window.
Other side of the TK-11/31. I want one.
A sentimental spot for Amtrak. “There’s somethin’ about a train that’s magic.”24 Followed by a spot for this new pain reliever called Advil.
“The ritual of Oil of Olay.” Get you some of this stuff and some of that silky pantyhose from the first half-hour, and you’ll be at full-blown Mystical Womanhood before you know it.
A really neat spot for college basketball, with live action giving way to animated pastel renderings. Really beautiful, really classy. I wish we still saw stuff like this today.
During a brief interlude Pauley, Gumbel and Scott talk about what it’s been like, with all the stories and anecdotes and good times. Willard notes, “Everybody really seems to like each other.”25 Then Pauley says they’ve been wondering what Today will be like in the future, so through the magic of computers, they’ve sent Mike Leonard ahead 35 years…to the year 2022. Yes. To this year.
So this is what this year is like. Where’s the Snake logo, then?
“The cameras are robotic. Just stick to the script,” a robotic voice tells Leonard. Well, we do have robotic cameras now, I guess. Anyway, in this version of 2022, there’s a cure for the common cold.26 And they’ll talk live with some of the moment’s biggest celebrities:
The news is sent through absorption. Commercials are two seconds long and subliminal. And weather forecasters can actually do something about the weather: as a robocam hovers nearby, a blizzard in Buffalo gets sent to Los Angeles.
But there’s time to look back to 70 years ago, when Garroway tried out Mary Kelly’s electric typewriter.
This compares to the “rather large” portable television of 1986.
“But give them credit…they knew what the future held.”
Yeah, they got that one right.
And in a disturbing twist, digital facsimiles of yourself can be sent anywhere around the world. Which leads to several Mike Leonards ganging up on him.
This disturbs him. “Because that’s what made the Today show. All the human touches.” Garroway pops in every now and again, a patron saint of the program’s humanity.
Especially as he roars at a telephone receiver.
Leonard’s had enough of this technological dystopia. “Send me back 35 years.”28 So he clicks together his ruby-studded shoes…only to be trapped inside a computer screen.
A more serious look at the future comes in a brief visit with Pat Weaver. “It’s good to be back,” Weaver says, “and particularly on such an auspicious occasion.” Weaver doesn’t think the future will be like Leonard’s fanciful journey. “It’ll still be people. But the future will change, a lot.” Weaver hopes the future will bring fulfillment of the first promise of broadcasting: that you can sit at home, in your comfortable chair, and be somewhere else in the world, at the push of a button and the speed of light. Although he’s disappointed that the promise has yet to be fulfilled, he is optimistic “that with the new technology that we’re getting, we will finally be able to be a world without privilege” – that it won’t require family connections or wealth or aristocracy to enjoy the best things there are. Gumbel reminds Weaver of something he wrote in 1952: that the goal was to enrich life and make the common man quite uncommon. “That’s right!” Weaver says. “Glad to see you’re still consistent,” Gumbel says.29
We go to break with Garroway using his long microphone cord like a whip, to the amusement of the crowd outside.
As they say good night, they remember a couple of family members who have gone onward.
Frank McGee, who joined Today in 1971, “and before his death three years later, the quiet man from Oklahoma made a lot of new friends.”31
…and Dave Garroway. Gumbel closes: “We want to remember Dave Garroway tonight as we always remember him: on some weekday morning, sometime in the ’50s, in living black and white, slightly bemused by the world around him, and believing that a little whimsy never hurt anybody.”
“The environment you live in inevitably influences your personality…I wonder how ours is gonna get influenced, living as often as we do, many hours of the day, in this strange and unique room. This is the only room in the world like the one we live in. With many lights, and…I wonder if we’re gonna have lights growing out of our heads someday.”
It’s Garroway who sees us through the closing credits…and bids us good night, in his familiar way.
I must have been 13 or 14 when a friend told me about a book he’d stumbled across at his grandfather’s house. It was a paperback called The Brothers MAD, and it contained material from MAD magazine from the 1950s. My friend let me borrow it. I loved looking through it, because it was a time capsule from a long-gone era. But one piece in particular fascinated me: a spoof of Today called The Dave Garrowunway Show, which – through the magic of drawings by Jack Davis – was a completely madcap look at the early days of the morning show, and the lurking threat of mayhem from the hands (and feet) of J. Fred Muggs. It is a dead-on spoof of early Today, and even Dave Garroway loved it, putting in a plug for the issue on Today.
Ever since this blog began I’ve wanted to bring The Dave Garrowunway Show to you, because it’s sublime. But the version in The Brothers MAD is chopped up to fit the paperback book format and the resolution of the pictures suffered in the printing process. And copies of the November 1955 MAD go for more than I’m willing to pay right now. Fortunately, the Internet can be a very handy thing every now and again, and while looking for something a couple nights ago I stumbled across an incredible online archive.
It is with pleasure that I can finally bring you, in its entirety and in its original format, The Dave Garrowunway Show. The first page is here; please page through to enjoy the rest. (And I mean that – enjoy.)
Sometimes you run across neat stories and you picture in your mind how they must have played out. Long ago I was sent the notes from an interview Garroway’s longtime associate Lee Lawrence conducted with commercial coordinator Lou Bradley, and it had this neat story in it. I wondered how it must have come across. As luck would have it, I found some photos from this very tale today, so you can both read it and see it unfold.
In mid-1960, Dave’s wife Pamela put her Ford Thunderbird up for sale. Bradley worked out a deal to buy the car from her. On June 7, he brought an envelope with the cash sealed inside and handed it to Dave, who put it in a pocket of his jacket. Bradley suggested he at least count it, but Dave went on about his business.
That day, the show’s guests included comedians Henny Youngman and Milton Berle. Berle, of course, was being full-on Milton Berle.
NBC photo
At one point he told Garroway, “You couldn’t pay me to do this interview.”
NBC photo
Suddenly, Bradley saw Garroway look at him and smile “this big, huge Garroway smile that no other human being ever had.” And out came the envelope.
NBC photoNBC photoNBC photo
As Bradley recalled, “It devastated the whole studio.”
This introduction sets the tone for what’s to follow. It’s all written in a droll style with footnotes at various points, and the footnotes are often a license to insert jokes. The first footnote above is full of industry references; the second is a reference to 
“Hunter takes a detour tonight so we can help our friends at the Today Show celebrate a special anniversary.”
