Jack Lescoulie – Garroway at Large

Happy birthday, Dave! (And to us!)

That’s right…we’ve had one more trip around the sun, and another year of remembering the life and legacy of our beloved Dave Garroway. We’ve come so far since our very first post all those many years ago, when this little project was just getting started and the book was little more than an aspiration. Now the book is out there (in the fancy hardcover version, in a casebound version, in paperback, and for Kindle) and it’s sold some copies, and we remain pleased with what we’ve achieved and hope we’ve helped show the world some sides of Dave Garroway that have too often been neglected.

Of course, just because the book’s published doesn’t mean we don’t stop finding new things. A couple new items arrived in the mail this week, vignettes from moments frozen in time. I’ll present them here – and please forgive the watermarks, but these are special items and I want to protect them. I think you’ll be able to enjoy them, regardless.

The first is from a large-scale color transparency that I had to do a great deal of color-correction on. It’s still not as good as it could be, but it’s a lot better than the washed-out version I started with. This was taken a few minutes before 9 a.m. Eastern on May 5, 1952. The two East Coast hours of Today have ended, and there’s a brief pause to regroup before the second hour for Central Time begins. To the left, Jack Lescoulie sits, taking a pause before announcing the top-of-hour program intro. Up front, a floor crewman reviews the rundown while a cameraman looks away from his TK-30’s viewfinder. Atop the viewfinder is part of a Tele-Q system, an early prompter system.

It’s coming up on four months since Today‘s debut, and there are already changes to the set; the big board that lists the home cities of affiliates, with weather conditions for each, has been mounted between the newsroom and Dave’s desk. Look closely and you’ll see some interesting things on that desk, including some books, a milk carton, and a large envelope. Note also that both Dave and Jack are wearing carnations in their lapels; this could be a run-up to Mother’s Day.¹ Dave’s wearing the big RCA BK-4 in a harness rig.

If the first one was washed out, then this one is vivid as life itself. This is from after Today moved into Studio 3K in 1958, and is a vivid Ektachrome by Fred Wertheimer. The caption states that’s Helen O’Connell next to Dave. If that’s the case, this was taken sometime between July 10 and August 15, 1958, for O’Connell had requested her release from the program and was replaced by Betsy Palmer on August 18.

Look at Garroway’s expression. Even though he’s smiling, there’s something about him that seems worn and worried, in contrast to the droll Garroway of 1952. His hair is turning silver and he just looks older somehow. Look closely and you’ll see the pinkie finger of his right hand is completely bandaged; other photos from this same day show it to be a heavy bandage, and it makes me wonder if there’s a splint under it.

The big BK-4s have been replaced by the much smaller (and long-lived) BK-6, which could be worn on a cord or clipped to a lapel.² In front of Dave is one of the iconic RCA 77 microphones. There are two monitors behind the anchor desk, but in the background there’s just a dark wall. You get the idea of what it was like to move from the bright RCA Exhibition Hall, with its street-level window, into a studio walled off and isolated from the outside world, and of the challenges the program staff faced. In the old storefront studio, all they had to do was turn the camera toward the window, but inside 3K, there was nothing to go to.³

And that’s a little present to you for Dave Garroway’s 111th birthday. Enjoy!

“Today at 35,” 1987

On January 31, 1987 NBC gave over a prime-time hour so that Today could celebrate its 35th anniversary. As you’ll see, this is a fascinating special, particularly because of one feature.⁴

A word of warning: This is a very image-heavy retrospective. This special was fast-paced and used a lot of archival footage. I didn’t include everything I had wanted to include, because otherwise I’d still be editing photos this time next week. Anyway, here we go.

“Hunter takes a detour tonight so we can help our friends at the Today Show celebrate a special anniversary.”⁵ This six-feathered version of the Peacock that we know so well? When this airs, it’s less than a year old.

We open with Jane Pauley and Bryant Gumbel, who just happen to be walking along 49th Street in front of the old Exhibition Hall. Gumbel points out where they are and how it was where Today began. “I think there’s a bank there now,” Gumbel adds mid-sentence, in that parenthetical way of his. Jane Pauley sets the scene for what television was like in 1952 – only 15 million sets in the whole country, with most viewership in the evenings, and the thought of an early-morning television show was unusual. “In fact, only 26 stations carried that first Today show,” she says.

The people on the sidewalk just keep passing by, paying no heed. There’s no way you could do this now, not when everybody wants to mug for the camera.

Then we go to a montage of classic moments, with a simple and very pretty rendition of “Sentimental Journey” in the background. And, sure enough, the first clip we see is J. Fred Muggs with Dave Garroway.

The focus in the opening montage is on lighthearted moments. You’d almost get the feeling Today was a comedy revue. The only really serious moment is Pope John Paul II holding hands and praying with Gumbel and Pauley. Then we dissolve to the dignitaries gathered for the evening, and the velvet voice of Fred Facey introduces the show.

“Welcome to Today at 35, and our family reunion,” Gumbel says, teeing up the introductions as being like a family album. We’re introduced to the returning family members with archival footage, followed by a shot of them in the studio. One neat touch is that the NBC logo appropriate for the start of their tenure is shown alongside their names.

The entire gathering was introduced in alphabetical order: Frank Blair, Tom Brokaw, John Chancellor, Hugh Downs, Betty Furness, Joe Garagiola, Jim Hartz, Florence Henderson, Jack Lescoulie, Lee Meriwether, Edwin Newman, Helen O’Connell, Betsy Palmer, John Palmer, Willard Scott, Gene Shalit, Barbara Walters, and Pat Weaver (“all of this is his baby – which he enjoys now from retirement,” Gumbel says). Jane Pauley and Bryant Gumbel round out the introduction.

“Our beginnings were humble,” Gumbel says, teeing up the obligatory clip of the first morning. “Dave Garroway and a staff of 35, working in a storefront with people looking in the window. The critics all laughed, and said it wouldn’t last even 13 weeks.”

I think there’s some kind of written regulation at NBC that they have to show this clip at least once in every special.

When we rejoin the present, Bryant Gumbel is sitting at a re-creation of the original set – “this is NOT the original,” he takes pains to point out.⁶

Gumbel is joined by Hugh Downs, Tom Brokaw and Frank Blair there to recount the early days of Today. Gumbel asks Blair if he felt like a pioneer. “Definitely,” Blair says. He noted that being up early and doing this unusual thing bound them together. Blair notes that producer Mort Werner was asked once what makes Today click: “It’s a matter of chemistry.”

Downs remembers being on the NBC staff in Chicago and watching the first Today program from the booth – “I was duly amazed, but I didn’t think people would be up tuning in.” Brokaw muses, “As I sit here thinking about it, these are my heroes! I was growing up out there in South Dakota, and television was truly my window on the world.” Downs remembers moments that, looking back, he called “golden.”

Garroway sits, bemused, as an entire marching band winds through the Exhibition Hall

…and watches a flea circus perform on the air.

Blair notes the program was criticized “when we brought the chimpanzee in,” but the reasoning was that kids would turn the program on to see the chimpanzee, and the parents would realize there was a news program going on. “So we all owe a great debt of gratitude to J. Fred Muggs…wherever you are,” Blair says with mock solemnity.

Gumbel asks all three if one appreciates Today more after you’ve left it. Brokaw is grateful for having done it; Downs makes a lighthearted but appreciative comment. It becomes clear that Frank Blair never really let go. “If I were younger, I would love to still be doing it. I would boot John Palmer right out of here and take over. But you reach a point of no return. You run out of fuel, and it’s better that a younger man has my job now.”

As they go to break, there’s a clip of John “Skid” Chancellor and Frank “Checkers” Blair running the first Today Show Grand Prix, a go-kart race inside the studio.

There’s a commercial. Soft piano. A woman’s voice, over shots of a bedroom: “Silk always makes me feel sensuous.” And when the woman in the commercial wears pantyhose that glistens like silk and feels like silk, “I feel wonderful…all over.”⁷

Then GM, in a Very Important Commercial, talks about its commitment to building better cars, culminating in a new six-year, 60,000-mile warranty “that tells you each and every GM car we build today is the best-quality, best-value GM car ever.”⁸

When we come back, Jane Pauley leads off a segment with Barbara Walters, mentioning her ascent from being hired by Dave Garroway as a writer to becoming co-host. There are clips of her interviewing dignitaries and statesmen and other VIPs…followed by the obligatory clips from a segment in which Walters went undercover at a Playboy Club in 1962, complete with the bunny costume.

Walters remembers the “bunny dip” used to serve patrons their drinks.

They segue into how Walters’ role evolved from writing women’s features to doing general features. Then there’s another clip, a 1965 segment where Walters spends an evening with the information telephone operators in the 50th Street office, and tries it herself, only to be greeted by the voice of Jack Lescoulie on the other end of the line.

Pauley asks Walters who she looked up to growing up. Walters replies that someday Pauley herself would hear young women say what Walters heard: “I grew up with you.”⁹ And Walters says she was very proud that when she left, Pauley took her place. “I think it’s a great credit to me that someone like you followed.”¹⁰

From there Pauley segues to talking about the role of the Today Girls. And four of them – Lee Meriwether, Helen O’Connell, Florence Henderson and Betsy Palmer – regale us with a cute song about what it was like and the people (and chimpanzee) they worked with, complete with more clips.

Edwin Newman is mentioned only in passing in this song, but I love this clip during the montage – from the end of a special he did long ago. He gives the NBC News disclaimer at the end, while taking a long-awaited bath, then squeezes the sponge over his head and lets out a satisfied sigh.

At the end, Jane Pauley comes over and has a little fun with how they sang her name. She then asks Bernie Wayne, who wrote the song and played the piano, to play a few bars of his most famous composition.

It turns out to be “There She Is, Miss America.” Which, of course, Lee Meriwether came to Today after her reign as Miss America, and there’s a moment of warm reminiscence. That’s promptly disposed of in the throw to break, with the famous clip of Harpo Marx¹¹ chasing a Today Girl around the studio.

Then a bumper, with an RCA TK-11/31. Always a lovely thing to see.

Commercials: A UPS ad looks back on the company’s history through old black-and-white photos. Then lots of fast-paced, high-energy scenes of modern UPS operations. Lots of 727s and 747s. “We run the tightest ship in the shipping business.”

Great airplanes. I loved flying on 727s, back when you could. I miss them.

That’s followed by a commercial for a very personal thing women use. Somehow, clear blue liquid is supposed to demonstrate how effective it is. Right. (No, I’m not showing a picture.)

Then Ann-Margret and Claudette Colbert in “The Two Mrs. Grenvilles,” coming February 8.

“Sir, does this mean Ann-Margret won’t be coming?”

Followed by a Saturday Night Live promo with host Paul Shaffer being heckled by the Church Lady.

Back to the anniversary show, it’s time for a look at the entertainment greats that have been on Today. Some neat finds in the montage, including this exchange between George Gobel and Dave Garroway, when the entire morning’s show was done outside the studio:

Gobel: “The whole show? Out here in the street?”
Garroway: “Yep.”
Gobel: “Well, see now, that’s television for you. You know, just one bad week and you’re out.”

There’s also a glimpse of the famous/infamous “Caesar and Cleopatra” sketch with Jack Lescoulie and Jayne Mansfield.¹²

Gumbel is at the desk, this time with various occupants of the sidekick role: Willard Scott, Gene Shalit, Joe Garagiola and Jack Lescoulie.

The first anecdote has Lescoulie telling the story of the day Ava Gardner was supposed to be on Today, but didn’t show up. The quick-thinking Garroway summoned staff member Estelle Parsons to the desk. “You be Ava Gardner.” And Garroway conducted the interview. This dissolves into a discussion about how humor is tough to sell in the morning, which leads to playful bickering between Joe Garagiola and Gene Shalit. “Did you ever have hair?” Shalit asks. Garagiola replies, “I think you’re overdressed!” Without missing a beat, Willard Scott leaps up, his toupee in hand. “I think we can correct that!” And he plonks the toupee atop Garagiola’s head.

“This is the dignified Joe Garagiola look….”

…and then Willard turns the toupee. “Now here’s the Hippie Joe Garagiola look! Give him a guitar and watch him go!”

Lescoulie tells a story about a day he was late getting to the studio, and how in those days the tradition was to cut your tie if you made a mistake. Up against the segment clock, Gumbel asks Lescoulie to tell about the ring he wears.

It’s a duplicate of the one Garroway wore, Lescoulie says, and he gave it to him in 1953. “The inscription inside is typical Garroway,” he says, “And it says ‘To Jack from Dave, for being just what you are by the dawn’s early light.’ And I’ve worn it ever since.” Lescoulie then looks toward the camera. “And, old partner, thank you, and peace to you.”

There’s then a montage, introduced by Jane Pauley, about the versatile but lesser-sung members of the Today family.

The very first clip in the montage is the only glimpse you’ll get all night of the forgotten Jim Fleming.

Then there’s an interview with Betty Furness.

Betty mentions that she was a friend of Garroway’s¹³, so she watched the very first show, and when they began to have women on the show, she wanted to be on the show. “But nobody would talk to me!” She notes that she continued to be snubbed even after she was no longer doing commercials at CBS. What finally got her a role on Today was her work as a consumer reporter for WNBC-TV, and a chance meeting at the elevator with a Today producer led to a substitute hosting job. Then Gumbel crashes the interview¹⁴ to show a clip of Jane Pauley bogarting his cigar at a political convention a few years before.

Then more ads.

AT&T is going to combine computers and communications so we can get the right information to the right people at the right time. Reckon how that’s gonna work out?

Smart Cat. Ask any cat and they’ll tell you they’re smarter than humans, anyway.

A slow sweep of the newsroom on that first morning forms a neat bumper for the local throw.

Remington Steele is back! Tuesday!

Peak ’80s. (And, yes, Today did originate from Australia starting the following Monday.)

Back from the break, it’s time to talk about Important News, the big stories, the world leaders and presidents and aspirants and such who have stopped by. This leads in to a discussion with Barbara Walters, John Chancellor, John Palmer and Edwin Newman.

Chancellor starts the discussion with a self-deprecating joke about the montage that led the segment off.¹⁵ The comments from the panel speak of the influence the morning shows have gained, to the point that the White House kept track of the shows’ ratings and decided where to deploy their spokespeople accordingly.

Back at the 1952 desk, Jane Pauley takes note of the changes in technology, and notes that Today has featured new technologies right from the first day:

Garroway shows off a wirephoto machine on the first day. “We’ll show it to you mere minutes after it was taken. The print we show you will still be wet, but you won’t be able to feel it at home. I hope.”

Then Mufax shows the home audience grainy stills of the Queen’s coronation.

Hugh Downs and Jim Hartz join Pauley to talk about the change in technology, particularly in how microphones have grown tinier as time has passed. Downs predicts that at the rate they’re shrinking, microphones will disappear altogether in August 1991. Pauley disagrees: “No, I think it’ll be implants, Hugh.” They then discuss how Today has been around the world, buttressed with a quick montage of the many places the program has visited: Paris, Romania, Ireland, Tokyo, Rio de Janeiro, at sea aboard the liner s/s Norway. Jim Hartz suggests that the audience may have become jaded, because they have become accustomed to “whatever you can imagine, you can do.”

We go to commercial with a look out the old 49th Street window.

Other side of the TK-11/31. I want one.

A sentimental spot for Amtrak. “There’s somethin’ about a train that’s magic.”¹⁶ Followed by a spot for this new pain reliever called Advil.

“The ritual of Oil of Olay.” Get you some of this stuff and some of that silky pantyhose from the first half-hour, and you’ll be at full-blown Mystical Womanhood before you know it.

A really neat spot for college basketball, with live action giving way to animated pastel renderings. Really beautiful, really classy. I wish we still saw stuff like this today.

During a brief interlude Pauley, Gumbel and Scott talk about what it’s been like, with all the stories and anecdotes and good times. Willard notes, “Everybody really seems to like each other.”¹⁷ Then Pauley says they’ve been wondering what Today will be like in the future, so through the magic of computers, they’ve sent Mike Leonard ahead 35 years…to the year 2022. Yes. To this year.

So this is what this year is like. Where’s the Snake logo, then?

“The cameras are robotic. Just stick to the script,” a robotic voice tells Leonard. Well, we do have robotic cameras now, I guess. Anyway, in this version of 2022, there’s a cure for the common cold.¹⁸ And they’ll talk live with some of the moment’s biggest celebrities:

Pro football commissioner Jim McMahon

Veteran character actor Rob Lowe

And game show host Dick Clark.¹⁹

The news is sent through absorption. Commercials are two seconds long and subliminal. And weather forecasters can actually do something about the weather: as a robocam hovers nearby, a blizzard in Buffalo gets sent to Los Angeles.

But there’s time to look back to 70 years ago, when Garroway tried out Mary Kelly’s electric typewriter.

This compares to the “rather large” portable television of 1986.

“But give them credit…they knew what the future held.”

And in a disturbing twist, digital facsimiles of yourself can be sent anywhere around the world. Which leads to several Mike Leonards ganging up on him.

This disturbs him. “Because that’s what made the Today show. All the human touches.” Garroway pops in every now and again, a patron saint of the program’s humanity.

Especially as he roars at a telephone receiver.

Leonard’s had enough of this technological dystopia. “Send me back 35 years.”²⁰ So he clicks together his ruby-studded shoes…only to be trapped inside a computer screen.

A more serious look at the future comes in a brief visit with Pat Weaver. “It’s good to be back,” Weaver says, “and particularly on such an auspicious occasion.” Weaver doesn’t think the future will be like Leonard’s fanciful journey. “It’ll still be people. But the future will change, a lot.” Weaver hopes the future will bring fulfillment of the first promise of broadcasting: that you can sit at home, in your comfortable chair, and be somewhere else in the world, at the push of a button and the speed of light. Although he’s disappointed that the promise has yet to be fulfilled, he is optimistic “that with the new technology that we’re getting, we will finally be able to be a world without privilege” – that it won’t require family connections or wealth or aristocracy to enjoy the best things there are. Gumbel reminds Weaver of something he wrote in 1952: that the goal was to enrich life and make the common man quite uncommon. “That’s right!” Weaver says. “Glad to see you’re still consistent,” Gumbel says.²¹

We go to break with Garroway using his long microphone cord like a whip, to the amusement of the crowd outside.

Willard does an Alpo spot.

Then Cousin Eddie as LBJ.²²

As they say good night, they remember a couple of family members who have gone onward.

Frank McGee, who joined Today in 1971, “and before his death three years later, the quiet man from Oklahoma made a lot of new friends.”²³

…and Dave Garroway. Gumbel closes: “We want to remember Dave Garroway tonight as we always remember him: on some weekday morning, sometime in the ’50s, in living black and white, slightly bemused by the world around him, and believing that a little whimsy never hurt anybody.”

“The environment you live in inevitably influences your personality…I wonder how ours is gonna get influenced, living as often as we do, many hours of the day, in this strange and unique room. This is the only room in the world like the one we live in. With many lights, and…I wonder if we’re gonna have lights growing out of our heads someday.”

It’s Garroway who sees us through the closing credits…and bids us good night, in his familiar way.

“Today” at 30

On January 14, 1982 Today marked its thirtieth anniversary.²⁴ As it tended to do on its milestone anniversaries, Today devoted much of the program to a big celebration. The 1982 anniversary special was unexpectedly poignant, and it’s for a reason we’ll get to in a little while.

As most Today anniversaries do, this one began with a glimpse at a few moments from that very first telecast.

I think there’s a law that mandates the use of footage from that kinescope. (NBC photo)

Then we return to the studio, where we see Jack Lescoulie and Dave Garroway joking with each other about the spelling of Lescoulie’s last name.²⁵ The rapport between the two melts away the years, and for a moment it’s like 1954.

It’s as if they never stopped being on the program together. (NBC photo)

Bryant Gumbel – who had just taken over as co-host after Tom Brokaw accepted the NBC Nightly News anchor slot – introduces the men he calls “the originals,” Lescoulie, Garroway and Frank Blair.²⁶

Lescoulie, Garroway, Gumbel, Blair and Jane Pauley. (NBC photo)

Gumbel asks Garroway what they were thinking the first day. And at this point, Garroway sounds like a grandfather dispensing advice. “You are now in the first phases of the beginning of your real life, Bryant,” he says. “You’ll find that out in the years to come. At least, I did.” Gumbel asks if it really was an adventure for him. “It changes you from one man into another. Did me. And you will feel differently about the world, very much so, if you’re on like three, four, five years.”

Gumbel notes that Lescoulie was called “the saver,” and Lescoulie described the origins of that: Garroway instructing him to walk in if he ever thought Dave was getting dull or an interview wasn’t going right. “Now, that kind of trust you don’t get very often!” Lescoulie said. Garroway mentions hearing Lescoulie as host of The Grouch Club, and suggesting him to Pat Weaver as a result.

Frank Blair remembers the task they had, which was to get people to watch at seven in the morning. He and Lescoulie recall John Crosby’s famous “What hath God and NBC wrought?” review, and that the show couldn’t last beyond thirteen weeks. At this point, Garroway jumps in: “Well, all the pioneers, you know – Copernicus, Galileo, we all suffered the first year or two!”²⁷ There’s a little laughter from the panel. “That’s true!” Lescoulie says. “You’re putting us in pretty fast company, though.”

This comes from the next segment, but I can’t help putting it in here. The old Dave – funny, playful – showed up that morning. It was magic. (NBC photo)

Jane Pauley asks Garroway about his statement on the first program “to be informative without being terribly stuffy.” She asks why Garroway was afraid of being stuffy. “I don’t like stuffy things, or people, very much, I guess,” he says. “And there was so much to talk about, and do, and there still is in the world, that I don’t find it a very stuffy world even today. And if you can get the world over to them, it’s great.” And with that, the inevitable topic of J. Fred Muggs comes up. “You didn’t consider that at all demeaning because you’re not a stuffy guy, eh?” Pauley asks. “No!” Garroway says. “He was a charming, marvelous beast.” At which point Garroway pulls out a TV Guide and says that Muggs is more in the public eye today than he has ever been,²⁸ and as evidence shows the magazine’s “Distinguished J. Fred Muggs Awards.”²⁹ To which Garroway says, “This chimpanzee has been off the air for twenty-one years! And yet he’s still in the public eye!”

Dave shows off the “J. Fred Muggs Awards” in “TV Guide.” (NBC photo)

After a break – or as Gumbel says to Garroway, “what you used to call a recess” – Pat Weaver joins the panel. Gumbel asks why a chimpanzee joined the program. “Well, a pleasant little small ape – you know, if you got a gorilla, it might have scared Dave and Jack! I don’t think it would have worked with a gorilla!” Weaver explains that one of the problems they faced was that children would turn the set to cartoons, so they needed something that could effectively compete. “When Muggs did happen, it was the ideal solution to a problem that we faced in the early days, which is how to get the kids to like the show.”

Pat Weaver joins in. I wish they hadn’t bounced Jane Pauley, though. (NBC photo)

In the next segment, Gumbel talks to John Chancellor and Edwin Newman, who joined Today when Garroway left. “You replaced Dave Garroway,” Gumbel says to Chancellor. “Tough act. What were your thoughts?”

Before Gumbel can finish his question, Chancellor slumps over, puts his head on Gumbel’s shoulder, and snores loudly. Then he snaps back up. “Well, that was one of my thoughts,” Chancellor says. “I couldn’t believe we were on that early. It was a very difficult act to follow, and I’m not sure I was really able to fill those shoes, which I learned to be about size eighteen. Dave was one of the most magnificent communicators I had ever known and I suppose some of us learned – I think maybe Edwin did, too – from David and from Jack Lescoulie to be a little easier on television. I think most of us were very solemn when we were doing the news, and I loosened up a lot when I was on the Today show, and I think Ed did too.” Chancellor talks about how serious the show was when he took over, with a lot of heavy global and national topics balanced with some of the lighter things they did. “And they’ve threatened me by showing some of the lighter things that we’ve done.”³⁰

Gumbel then asks Newman about a couple of famous moments from his time on Today, including the time he abruptly cut off an interview with George Jessel that was going off the rails,³¹ and the time Newman interviewed himself about his book Strictly Speaking.³²

Edwin Newman interviews Edwin Newman. (NBC photo)

Throughout the morning there are birthday wishes at the end of segments. Here’s one from the Blues Brothers.

Belushi and Aykroyd. Less than two months later, Belushi would die. (NBC photo)

Later segments are less Garroway-centric, but still give us glimpses of a bygone era. Here, Gene Shalit has a few minutes with Barbara Walters, who talks about how she was the last person hired when Dave Garroway was still there, so there was really nobody on the show she didn’t know.

We then see some other historic moments, such as greetings from Pope Paul VI via satellite:

…then a clip from the program’s visit to Romania:

…and the Orient:

…and to London.

And then there’s top-of-the-hour greetings. Some views of the set:

Note Gene Shalit’s hair, spectacular as ever. (NBC photo)

Bryant Gumbel and Willard Scott. I predict a beautiful friendship between the two, in which nothing can ever possibly go wrong. (NBC photo)

But even in the midst of celebration, the world continues to turn, and the second hour begins with a news update from Chris Wallace in Washington. The big story was the previous day’s crash of Air Florida Flight 90 after it took off from Washington National Airport.

After some updates on the crash and investigation from correspondents in Washington, Wallace talks to NBC technician Jim Bigger, who had been returning to the Washington bureau from an assignment at the Pentagon.

Jim Bigger, who had been close enough to the doomed 737 to be glad he was no closer. (NBC photo)

Bigger was less than half a mile from the scene – as he tells Wallace, “close enough to know I was glad that I was no closer” – and provides a chilling report, saying it looked for all the world like the plane was going to land on the bridge, that the plane was in a stall configuration with nose up and tail down, and a lot of noise.³³ The plane, Bigger says, settled on the span of the bridge and then disappeared. “There was almost an eerie sense of silence,” he says. “There was nothing, and the aroma of jet fuel began to permeate the air and we knew there was an aircraft in the river. There was no place else for him to go.”

Then it’s to Willard Scott with the weather. He begins by acknowledging the crash – “Our hearts go out to everyone down there” – and the big weather story, which is a huge winter storm system covering much of the United States.³⁴ Willard mentions that Phil Donahue had been scheduled to appear on today’s program but was stuck in Boston. “Enjoy your second cup,” Willard advises him.

That big winter storm got to us down here, too. (NBC photo)

Gene Shalit does a longer interview with Barbara Walters, mentioning a time that “a really tough subject almost got the better of Barbara Walters,” and asks that a monitor be nearby for her to see the clip. But it’s not of a prime minister or celebrity trying to squeeze out from a hard question; instead, it’s this:

And her response:

Walters talks about how the times have changed for women; when she started on Today as a writer, they only had one female writer at a time, and they only wrote women’s stories. Producer Shad Northshield championed her, saying that Walters was capable of writing about anything, so she wrote about more topics and eventually became an on-air reporter. When she sees someone like Jane Pauley in a prominent role, she says, it is a sign that times have changed since those early days.

They would be reunited on “20/20.” (NBC photo)

The interview continues after the break, as Hugh Downs³⁵ joins Shalit and Walters. “I would not have been on the air were it not for Hugh and his generosity,” Walters says, “because they didn’t take writers and put them on the air. And so many of the opportunities I had were because this was a man who was never jealous, and never small.” They talk about her reputation as a tough questioner, and she talks about how she gets people to open up on sensitive topics. Downs backs her up, saying he’s never heard her be mean to an interviewee.

Then there’s a segment about Joe Garagiola that turns into a roast, of sorts. But it takes a serious turn when Gumbel talks about being offered the Today job; when the offer came, Gumbel knew there was someone who could give him advice about moving from sports to a general-interest morning program, because he’d done it. Gumbel thanks “my buddy here” and says “I will forever appreciate it. Thank you.”

Jane Pauley references the station break cue “We’ll be back; don’t go far,” and how that was the trademark of Frank McGee. She introduces Jim Hartz, who was McGee’s longtime friend and who succeeded McGee as Today host when he died in 1974.

The often-forgotten Jim Hartz, low-key and easygoing, speaks from the heart about his friend and fellow Oklahoman Frank McGee. (NBC photo)

Hartz, an Oklahoman like McGee, talks about their close friendship and remembers McGee’s distinguished career. “As a reporter he was all business – no nonsense, nothing fancy,” Hartz says.

Frank McGee in one of his signature roles, holding the desk during NASA missions. (NBC photo)

“On camera he was blunt, sometimes abrasive³⁶, but never lost what one critic called his ministerial dignity. Away from here, though, on the farm down in Virginia, Frank was relaxed and warm and funny. One of the things he told me he liked most about the Today show was the luxury of enough time to be himself, to let the other side of his personality come out.”³⁷

A clip from New Year’s Day 1974, in which McGee talks about his childhood experiences watching movies, poking fun at himself for not realizing the same people got shot every week and how many times he saved Ronald Colman’s life. (NBC photo)

In the next segment, a clip of Dave Garroway doing the weather with the help of Lee Ann Meriwether is followed by Willard Scott doing that day’s weather with the help of Lee Ann Meriwether. She remembers how the weather was outlined on the map in red, which couldn’t be seen on black-and-white television, so they only had to trace over it. “And it made me look so intelligent!”

Lee Ann Meriwether helps Dave Garroway with the weather..

…and helping Willard Scott with the weather. (NBC photo)

After they ham it up for a few minutes, Jane Pauley and Gene Shalit visit with Tom Brokaw. He remembers coming to New York for the World’s Fair and looking in the window at the Today Show,³⁸ and holding up a sign plugging Today in Omaha. “I thought that was going to be my one network shot, and as a penalty I had to come back and do it for five and a half years.”

After a segment showing times when presidents had given interviews to Today, including Harry Truman’s post-presidency strolls past the big windows, Gumbel throws to Willard Scott, who’s on the 49th Street sidewalk opposite the old Exhibition Hall.

After talking to a woman who said she remembers watching the first Today program, Willard just happens to bump into David Letterman, whose new NBC late-night program begins Feb. 1. Letterman congratulates everyone on Today on the show’s thirtieth anniversary – “and I know that means a lot coming from a guy whose own show lasted eighteen weeks.”³⁹

And then one more celebrity greeting, this one from Steve Martin.

“Well, the Today show is thirty years old. Happy birthday, and remember: don’t trust anyone over thirty.” (NBC photo)

As the two hours come to an end, Gumbel talks about all the hours of programming on over 7,810 broadcasts – “and if that doesn’t humble you a little bit on this January 14th, 1982, then I am not sure what does” – and then each Today alum identifies themselves.

One is saved for last – as Gumbel says, a very special goodbye from a very special man. “Sentimental Journey” comes up in the background.

“I’m Dave Garroway…and peace.”

There is applause. Gene Shalit hands Garroway the first piece from the enormous birthday cake. Lee Ann Meriwether, Florence Henderson, Helen O’Connell and Betsy Palmer – former Today Girls – gather around Garroway. He holds the plate and says to them, “I said ‘peace’ and I got one!” They laugh and hug him.

No one knew how poignant the moment would be. Six months, one week and one day later, the same studio that hosted a joyous celebration, and some of the same people who had gathered for that celebration, would be holding an on-air memorial for Dave Garroway, who had died the day before. No one knew, or could have known. In a thank-you letter to producer Steve Friedman, Garroway had written of the fun he had coming back for the show. He ended the letter, “Now, let’s talk about 1987.”

If only it could have been.

Here are a few more photos to supplement the screengrabs above:

Dave with Estelle Parsons, Florence Henderson, Jane Pauley, Lee Ann Meriwether, Betsy Palmer and Helen O’Connell. (NBC photo)

From left: Jack Lescoulie, John Chancellor, Hugh Downs, Pat Weaver, Jim Hartz, Betty Furness, Gene Shalit, Bryant Gumbel, our Dave, Helen O’Connell, Florence Henderson, Betsy Palmer, Lee Ann Meriwether, Frank Blair, and Estelle Parsons (hidden behind teleprompter hood). (NBC photo)

“The Man Who Came To Breakfast,” 1953

Some years ago I made reference to a 1953 Esquire article by Richard Gehman. This article captured what it was like when Today was young and everything seemed brand-new, and cast and crew were coping with life at an hour that still seemed far too early for television. Back when I wrote about it, the best I could do was give you a summary of the article, for the Esquire archive was paywalled.

Happily, the Esquire archives are now open to one and all, as I discovered while looking for something else last week. It is therefore my pleasure to present to you “The Man Who Came To Breakfast,” so you may enjoy Richard Gehman’s unique take on early Today for yourself. Please enjoy.

“Today” at 25

January 14, 2020 is the 68th anniversary of Today, and to mark the occasion let’s not look at the program as it is now. Instead, let’s go back to the morning of January 14, 1977 and see how Today marked its 25th birthday. It was something really special.

I’ve seen several of the anniversary programs – the 25th, the 30th, the 35th, the 40th and 50th⁴⁰ – but of them all, the 25th anniversary was the one that put the most effort into calling back to those first years. And while the others may have been a little more stylish, or might have even spawned a prime-time retrospective, there was something special about the 25th anniversary special that none of the others fully matched.

We see this special theme from the very beginning: the screen is black and white, there’s an in-studio reproduction (though not exact) of the original communicator’s desk from the RCA Exhibition Hall, and the first voice you hear is that of Jack Lescoulie re-creating a version of that very first morning’s open.

And there’s Dave Garroway himself, happy to see you. “Hello, old friend, and good morning, too! As I was saying when I was so rudely interrupted myself, seventeen years and thirty-eight days ago, we’re about to give you the news of the morning.”⁴¹ Garroway recounts the major headline of that first day in 1952 – the captain of the freighter Flying Enterprise is about to receive a hero’s welcome – and then throws to news editor Frank Blair.

It’s Blair (who wasn’t on the show that first morning, of course)⁴² who breaks the spell. “You know, they really used to call me that, Dave, 25 years ago?” Blair pretends to read a bulletin that what you’re seeing is not a dream, but let’s go across the studio to Tom Brokaw.

Tom Brokaw, captured in the warm tones the RCA TK-44 rendered so well. (NBC photo)

And with that, we’re in color and in 1977, and everyone has a good laugh. Brokaw explains the concept: they have turned the studio into a time machine so they can revisit the last 25 years. It’s a birthday party to which we’re all invited.

The first “Today” set I remember seeing. (NBC photo)

Brokaw explains that when Today first went on the air, he was living in a place where they could barely get television, and that co-host Jane Pauley was trying to learn how to walk. “And I was bald,” she adds. (Gene Shalit, asked where he was in 1952, said he wasn’t bald.)

There’s no way he could have been. (NBC photo)

The real headlines of January 14, 1977 are presented by the current news editor, Floyd Kalber. The big stories of the morning: the death of Anthony Eden, winter storms across Europe, a good part of the United States under extreme cold, and the following week’s inauguration of Jimmy Carter as president.

There’s then a short local break, during which the weather from across the country scrolls on the screen, along with the affiliates’ call letters, while music plays. Keeping with the morning’s throwback theme, the music selections are big band standards as re-recorded by Enoch Light and The Light Brigade.⁴³

Nifty anniversary version of the bumper. (NBC photo)

Today’s weather scroll was soothing when it would come on and music would play behind it, a handy little break in the action. I picked this particular location on purpose because it’s not far from where I grew up. It’s a long story, but WJBF-TV had switched to ABC from NBC in 1967, but was allowed to carry “Today” in a market where the NBC affiliate (WAGT-TV) was a UHF station. There’s a lot about affiliate history that’s like trying to sort family trees in ancient mythology. (NBC photo)

After the break, Kalber revisits the top story of January 14, 1952 and we see newsreel footage of the stricken Flying Enterprise and the hero’s welcome for Captain Carlsen. Kalber then throws to Lew Wood, who does the morning’s weather.

Lew Wood fascinated me when I was a kid. He seemed like such a nice man. (NBC photo)

There’s another break, then the party begins. Brokaw is at the old desk replica with Garroway, Lescoulie and Blair.

Not the best re-creation of the 1952 set but they at least get points for effort. (NBC photo)

Brokaw begins by calling Garroway “a heroic figure to a generation of young people who grew up wanting to get into broadcasting.”

Something about Garroway in 1977 reminds me of an aged lion, worn and scarred but still proud. (NBC photo)

He then introduces a clip from October 1955 to show what the program was like back then. The clip has Garroway throwing to Frank Blair for that morning’s headlines (which, strangely enough, also involved Anthony Eden). From the vantage point of 1977, the men laugh at what they’ve just seen. Lescoulie says of Blair, “He was a little nervous in those days. It took him two Bloody Marys to get the top off his Miltown bottle!” Blair ruefully says, “That came later. That came later.”⁴⁴

Hard to believe Brokaw turns 80 this year, 17 years older than Garroway was in the scene you see right here. (NBC photo)

Brokaw asks Garroway how confident he felt about the program’s prospects when he agreed to join the show. Garroway recalls that when he met the people he was going to work with, he took out a four-year lease on a penthouse apartment on Park Avenue. Prompted to recall his most memorable moment: “June 19, 1961.⁴⁵ Walking slowly and regretfully out of the studio.” Common questions follow: did J. Fred Muggs really bite? Blair instantly warns Garroway, “You’re gonna get sued!” Garroway claims the NBC dispensary has multiple reports in its files of vaccinations he received after chimp bites. This prompts recollections of various incidents involving Muggs, as well as the lawsuit Muggs’ caretakers filed against Garroway, Lescoulie and NBC. And with that, we see a clip of Muggs attacking Jack Lescoulie’s desk one morning.

Blair also mentions that all three of them are working on books. Blair promotes the upcoming publication of Let’s Be Frank About It (and the title draws a howl from Lescoulie). Garroway mentions that he is writing “sort of an autobiography” with the working title “Garroway At Length.” Asked for a publication date, Garroway replies, “As soon as possible!” Lescoulie says he isn’t working hard on his because Blair’s would be out first. “Mine will be meaner than his,” Lescoulie says. In the meantime, he leads a good life with a lot of golf and a little writing, and he and his wife had never really given up the bright lights: “At least once a week we go over to the A&P if it’s open at night and do our shopping.”⁴⁶

During the optional local break the discussion continues, for the affiliates that didn’t air a local news break at :25 after. Garroway tells Brokaw he didn’t feel television had lived up to its potential, that he had hoped the programming we would get would be more truthful and informative than what we ended up with. There’s also a brief discussion about lighter moments. We see a clip from the color era with Lescoulie disguised as Superman…

…then Lescoulie talks about a circus pantomime act he once did that stretched nearly ten minutes and left him completely spent at the end of it. Suddenly Garroway interrupts Lescoulie and tells him to smile at the camera. Lescoulie asks why. Garroway replies, “Jimmy Carter!”

Brokaw asks about embarrassing moments. “The day I sat down and there was no chair there,” Garroway says. Blair remembered an event when Garroway didn’t realize his fly was open. “That didn’t embarrass me at all!” Garroway replies, deadpan. In the background, you hear the studio crew cracking up.

Network break slide. I love Rockford. I’m there, baby. (NBC photo)

The next half-hour begins with another clip from October 1955: Lescoulie introducing the segment, interrupted by Gertrude Berg:

Then Brokaw and Pauley preview the upcoming segments, followed by news from Floyd Kalber and weather from Lew Wood, who shows a clip of how the weather was done in 1955.

Garroway with “Today Girl” Lee Ann Meriwether. (NBC photo)

After the weather, Lew Wood has the sports. The big story is the latest in the lawsuit Charlie Finley (owner of the Oakland A’s) filed against baseball commissioner Bowie Kuhn.

We then see a segment on all the places Today has been and the technological innovations of the last 25 years. Then Jane Pauley introduces a 1955 clip observing National Doughnut Week, in which Garroway demonstrates a series of accessories for your coffee-and-doughnut habit: a pinkie rest, a cup for retrieving your doughnut if it falls in the cup, tongs for retrieving a doughnut, and a spoon for stirring your coffee. Of them all, Garroway likes the pinky rest the best. He says it makes you feel strong all over.

Dave’s smile in the final frame sells it. (NBC photos)

Gene Shalit then introduces Lionel Hampton and His Jazz Inner Circle. They perform a medley of the program’s various theme songs⁴⁷ under a montage of famous guests.

Always a good morning when Mr. Hampton provides the music. (NBC photo)

At the end of the hour is what Brokaw calls a “family portrait” – the current staff with Garroway, Lescoulie and Blair.

Brokaw asks Garroway to give his famous sign-off. Garroway obliges, talking about something “that we have a great deal of and need so much more of…peace.” A few seconds later, Blair softly says, “God love you.”⁴⁸

Nifty shot of 3K as the hour ends. Note the top of the cyclorama, the floor director at right with hand raised, Lionel Hampton and his group to the right. The kinds of details people like me love. (NBC photo)

The next hour begins with another simulation of that first day. This time, Lescoulie introduces the Master Communicator with “here’s old four-eyes himself, Dave Garroway!” Garroway wishes the audience good morning – “Once more we meet after a quarter of a century and we’re still making it, aren’t we? You and me. And so is Today, after a quarter-century.” Garroway forgets to give a cue to Frank Blair, and there are several seconds of silence. When they realize what’s happened, everybody cracks up. “Nothing’s changed!” Once it’s all straightened out, Blair introduces “the new boy on the block, Tom Brokaw.”

After the news and weather, Brokaw conducts a desk interview with Garroway and Pat Weaver.

The Master Communicator and his most important advocate. I love this screen-grab, for their respect and regard for each other is unmistakable. (NBC photo)

The former NBC executive talks about the idea behind Today. He had known for many years there was a morning audience with a lot of potential, and he wondered if he couldn’t do something better than another morning “gang” show – instead, a show that had information, but had enough showmanship to attract an audience. And here Brokaw introduces about thirty seconds of a promotional film NBC had put together to sell the Today concept to affiliates. Over a montage of clips of Churchill, Truman, Stalin, Eisenhower and other important figures, as dramatic music plays behind, a narrator talks about how “a program like this is a magnificent use of the tool of television in its ultimate social responsibility,” and that the viewer would get information to be a responsible citizen in a free society. “His horizon will be limited by neither time nor place.”

Not that we’re trying to make an important point in this scary atomic age, but…. (NBC photo)

As the film ends and its music swells to a conclusion, we see the enormous water vapor cloud from the second Bikini atom-bomb test, and a primitive (almost frightening) Today logo. “This is the real secret weapon of free men,” the narrator says. “To know, to understand, so that John Smith is ready for today…whatever it may bring.”⁴⁹

Back in the studio, Brokaw gives credit to Garroway for his talent in helping make the show succeed. Weaver recalls how Garroway came in from Chicago and asked to do the show, and that Weaver quickly realized that Garroway’s “command and serenity” in the midst of the show’s chaos would work well. Brokaw asks Weaver how he would change television in 1977. “Oh, you’ll need an hour for that,” he replies with a verbal eye-roll.

Yes, he’s Sigourney’s dad – all the more reason to love him. (NBC photo)

The discussion continues into the local-option break. Brokaw introduces a piece by Paul Cunningham on how the Today model has been adapted worldwide. After the piece, Brokaw muses that in Britain they’re called “presenters” and Weaver insisted on the title “communicators,” and now Brokaw’s title was “host,” which made him feel like he should be serving breakfast to his fellow on-air personalities. Weaver didn’t like that title. “I’d knock that off fast!” he said. Garroway informs us that to this day, he’s still remembered for Today – for every one person who remembers Garroway at Large there will be two people who know him from Today. What fascinated him, he recalled, about the Today job was that at that hour, people’s minds were open. “It’s almost a blank slate.” Brokaw thanks Weaver and Garroway for what they have done to make Today last. Weaver replies, “See you on the fiftieth!” Garroway follows: “Amen!”⁵⁰

The final half-hour doesn’t have a lot about Garroway and Lescoulie and Blair, but it does begin with a nod to the storefront studio window and a simplified version of the move inside 30 Rock for the move to color broadcasting.⁵¹ There’s news, and then after a commercial we get a live spot for Alpo with Gene Shalit:

And Lew Wood does a spot at the desk for True Value Hardware Stores.

Lew’s telling us about a special on white paint that keeps your walls easy to clean. (NBC photo)

Then there’s a discussion about what the preceding 25 years have meant for society and the country. The panelists are Daniel Boorstin, Pulitzer-winning historian and Librarian of Congress; Charlotte Curtis, editor of the op-ed page of the New York Times; and Martin Marty of the Christian Century, who is also a professor at the University of Chicago.⁵² It’s a lengthy and thoughtful discussion of the sort you would never see on the modern Today program.

A sign of a far different time indeed. I shudder to think what they’d use this segment for now. (NBC photo)

After a break, we get another Lionel Hampton performance. This time, the music plays behind a montage of photos of Today‘s people from the last quarter-century. It’s a simple but really cool tribute.

After the final break, Tom Brokaw stands with the morning’s guests and the show’s current staff. He says that two prominent television critics of the day gave Today bad reviews and shares some of the more pointed quotes from them. Then Brokaw points out that both those newspapers are no longer around, but Today still is. “While much has changed over 25 years, one hope that has been with this program from the very beginning has not changed.” At which point, Brokaw nods to Dave Garroway, who says, “That hope is some love…and peace.”

As the cameras pull back, you can just see Garroway move over to the giant birthday cake and pretend to give it a karate-chop, much to everyone’s amusement.

And that’s how Today celebrated its 25th anniversary: a little silly and a lot sentimental, but all of it memorable.

What we have, and what we’ve lost

One of the pleasures of a big and protracted research project is that you meet some really good people along the way who are engaging in interesting projects of their own. It’s always fun to compare notes and share leads, and it’s always therapeutic to commiserate about the various obstacles any researcher must overcome (time constraints, writer’s block, footage or recordings that are inaccessible, etc.). Writing and researching can be such a solitary endeavor, and it’s incredibly helpful to be reminded that you’re part of a community.

I was reminded of all this last weekend, when I had a lengthy and very enjoyable phone conversation with a fellow historian. He’s presently engaged in a highly ambitious piece of research about a topic both of us are fascinated with (and there are times I can’t figure out if I’m encouraging his efforts because I enjoy helping other researchers, or if it’s my selfishness wanting him to finish this project because I can’t wait to read it!). He’s likewise been following my work on Dave Garroway, and has frequently sent along some very helpful items his own research has uncovered.

During our conversation we often found ourselves talking in the past tense. Not necessarily because of history, mind you, but because of people important to our stories who are no longer with us. My friend had an advantage in this regard, because starting many years ago he was able to track down and get interviews with a lot of people who have since passed on. This was important, since so many of those people were carving that particular realm of the television realm out of the wilderness. I often found myself thinking, “How I would have loved to sit in on that conversation.” My friend knows how much I love this stuff, and he’s frequently shared portions of those interviews with me, and it’s fascinating to read. But it’s not the same as being there.

And it once again got me thinking about a topic I explored in a guest piece over at It’s About TV last year, or that I briefly touched on in this post some time ago. It’s how much of this history is carried around inside the minds of the participants – and how much of it we lose when those people fall ill or pass away. I think about how much I wish I’d started this project a few years earlier so I could have talked to Beryl Pfizer. Or how much I wish I had a time machine so I could sit down with Jack Lescoulie or Jim Fleming or Pat Weaver – or Dave himself – for some really long conversations. Or so many others.

Fortunately, some stories aren’t lost forever. The Television Academy‘s series of interviews is nothing short of a gift to us all – in my instance, the extended interview they did with Dave’s best friend and favorite writer, Charlie Andrews, is a gift that never stops giving. And there are so many others there, too.⁵³ Jeff Kisseloff’s book The Box is also indispensable, and I understand there’s a ton of material he gathered that just couldn’t fit in the book. There are also archives and repositories out there – broadcast collections like those at the Paley Center, university archives where the papers from notable figures and corporations are now held, and sometimes you’ll find some great surprises there too. But without that human touch, without those interviews, without the ability to see someone’s face light up as they recall a great moment or their eyes glower as they remember some kind of executive meddling, or to hear them laugh as they recall a moment when things went horribly wrong…there’s something missing. It reminds me of a review I once read about a biography: the writer’s extensive use of archival materials meant he had done a great job covering the story of his subject, but the reader came no closer to knowing the man.

Those stories are out there. I’m grateful for the ones that have been preserved, but I genuinely grieve for those that are lost forever. It’s my hope that along the way, I’m able to capture some of those memories in my work on Dave Garroway, and that I’m able to both tell you his life story and, by the time I’m done, make you feel like you know him. It’s a big job, but our Dave is definitely worth the try.

The longest night, 1960

Today is Election Day here in the States, and all of us here at Garroway at Large World Headquarters are gonna go to the polls and do our civic duty. (We certainly hope you’ll do the same.) I’ll be spending the evening helping some students put some local election returns on our little radio station. My hope is that the local results will come in fairly quickly, we can wrap up our coverage at a reasonable hour, and we won’t end up with our own version of what happened on the night of November 8, 1960, when – as many of you know – things literally went all night and into the next day.

Many years ago the A&E cable network (back when you could tell the name stood for “Arts and Entertainment”) carried a two-hour highlights package of NBC’s coverage of that election. It’s really interesting to watch; you get to see Chet Huntley and David Brinkley in prime form, broadcasting from their perch above Studio 8H; you get to see John Chancellor and Sander Vanocur and Frank McGee and Merrill Mueller anchoring the regional desks; you get some really cool Hjalmar Hermanson set design, including the trademark X-shaped anchor desk; and you get all sorts of period-appropriate fun, including Richard Harkness minding a snazzy RCA computer that’s worked into the coverage as a neat bit of corporate synergy. It’s a good way to spend a slow afternoon. And as it becomes apparent the story’s not going to end any time soon, you get to see the anchors and correspondents deal with the fact they’re getting tired and nothing is happening.

But when the story stretches into the next morning, there’s a really nifty surprise, because look who stops by the aerie high over 8H:

(Bonus content! For another view from a little later, here you go.)

Enjoy! (And go vote!)

August 1959: “No longer by dawn’s early light”

Our journey through TV Guide‘s examinations of Dave Garroway continues on. Today’s piece examines a big and slightly controversial change at how his flagship broadcast was produced.

“Garroway No Longer Will Work By Dawn’s Early Light” read the headline in the August 1, 1959 TV Guide. “Thanks to tape, Dave will be able to live like most of us,” read the sub-head. NBC would begin videotaping each Today program the preceding afternoon starting in September.

Producer Bob Bendick told TV Guide the change would allow more scope. “There are more things happening at 4 in the afternoon than at 7 in the morning,” he said. “We’ll be able to cover many stories that we could never do before, including activities on the West Coast.”

Garroway and most of his staff were reportedly happy with the change, though they would miss the amusing little things that could happen when guests had to be awakened to be on the program. Dave told a story of when production assistant Estelle Parsons was sent to pick up Ava Gardner at her hotel, only to find Gardner had locked the doors and refused to answer through any means Parsons tried. “So Estelle returned to the studio and we put her on camera to impersonate Ava,” Garroway said. “She did a beautiful job.”

In another instance, Garroway remembered when the United States Olympic weightlifting team appeared on the program. Before the program, they asked for some coffee. Five minutes later, one of them “sheepishly” asked an attendant for help…because he couldn’t pull the stopper from the coffee jug. The attendant popped it right out. “At least we won’t be serving so much coffee when we move to afternoons,” Garroway laughed. Other incidents, including the morning George Jessel foiled an invitation for Harry Truman to come in, were mentioned.⁵⁴

Bendick explained that an afternoon taping would allow the staff to keep a better grip on what’s going on. He explained that at 7 a.m., they could never get a good report on what was going on in Congress. “At 4 p.m., Congress is in session. We hope to be able to move our cameras someday right into the Senate corridors, into committee rooms.” Afternoon tapings might also open opportunities for Garroway to go on location – for instance, to a Broadway theater to talk with performers while an afternoon rehearsal was underway. Likewise, they could drop in on baseball or football games in progress, with Jack Lescoulie covering them. “And if we want to interview a baseball personality such as Casey Stengel or Yogi Berra, think how much better it will be for Jack to talk to them at Yankee Stadium. Until now, we had to invite them to visit our studio at 7 a.m,” Bendick said.

While the bulk of the program would be taped, the periodic news reports from Frank Blair would continue to be done live. Bendick promised that if a big story broke during the night, “we’ll be prepared to go live with the entire show,” with the entire staff notified to show up and go on live.

The article stated Garroway and the staff saw the benefits of videotaping during Today‘s visit to Paris. They also learned that it was better to do the entire program straight through, as if being done live, rather than taping segments out of sequence and assembling them for broadcast.

One more issue Bendick hoped the move would solve was the search for a new “women’s editor.” Betsy Palmer had left the show some months before, and the early hours played a role in her departure. Several women had tried out for the role after Palmer’s departure. Bendick hoped an afternoon taping might make an aspirant more likely to stay on, which meant “her personal and professional lives will not have to conflict.” He noted, however, that “no girl who has auditioned has complained that the 7 a.m. starting time was too rough.” Bendick also said they’d know when they’d found the right girl: “All the meters in the place will go ‘boing’ at the same time.”

Remembering Jack Lescoulie (Part III)

(Continued from Part 1 and Part 2.)

While Jack Lescoulie had been a popular sidekick to Dave Garroway on Today, the guy who could be relied upon for a funny aside or a class-clown moment, the program was changing. When Garroway left in mid-1961, the program was restyled. It had a bent toward harder news, with John Chancellor taking Dave Garroway’s spot. Frank Blair became Chancellor’s sidekick, while Edwin Newman became the newsman.

Jack Lescoulie didn’t fit this new, more serious Today. Instead, NBC put him on a new educational series called 1, 2, 3, Go! with a 10-year-old actor named Richard Thomas.⁵⁵ Lescoulie was a kind of sidekick and tour guide to young Richard as he went on adventures and imagined himself in various roles. In a program about a haunted house, for instance, Richard met a ghost played by Lescoulie. In another about the Department of the Treasury, Richard imagined himself as a Secret Service agent capturing a counterfeiter…played by Lescoulie. For his part, Lescoulie enjoyed it. “I hope the children watching 1, 2, 3, Go! get even half as much fun out of it as I do,” he said. But it didn’t work out. He later reflected, “We worked hard. We turned out, I thought, good shows. But no matter what we did, we couldn’t get any kind of audience. Those educational things don’t.”

In January 1962 Today celebrated its tenth anniversary. Old friends showed up for the telecast, including Jack Lescoulie. Viewers, happy to see him on the program again, flooded NBC with 15,000 letters. It didn’t take long, and effective July 9 he was back on Today in a permanent role. An NBC executive stated they were “very delighted” to have Lescoulie back on a program he was so long identified with, and that “his delightful sense of humor and easygoing manner will be a valuable addition to the program.”

Lescoulie (far right) during his second tour. Seen with Frank Blair, Pat Fontaine and Hugh Downs. According to some who worked on the program, that look Lescoulie is giving Hugh Downs might reflect the frustrations of a second banana who wanted to be the star. (NBC photo)

Paul Jones of the Atlanta Constitution captured what made Jack so special. Jones offered Toots Shor’s observation that Jack was the “pace” of the Today program. “If Jack is in good humor, the show moved along smoothly, swiftly. However Jack feels, that’s the way the show looks on that particular day.” To the famed restaurateur’s observation, Jones added, “Since Jack seldom had a bad day, Garroway’s Today seemed always to have a smooth pace – something it sorely lacked when Jack left.” Another writer, in 1963, called Lescoulie “a fresh-faced, tall, blond fellow with a wild off-beat sense of humor and inborn irreverence whose yeasty comment often saves the program from disastrous monotony. Lescoulie’s unexpected reactions are like a tonic as the earnest news-purveyors of the show busily dig and probe into the news and newsmakers.”

Neil Hickey of TV Guide attempted to pinpoint Lescoulie’s appeal. Hickey wrote that Lescoulie “consciously woos acceptance by casting himself as everybody’s next-door neighbor, by being liked as a regular fellow by regular fellows, by walking the straight and narrow path between big-city sharpness in dress and manners, and the wide-eyed, wide-lapel ingenuousness of the hayseed.” Lescoulie told Hickey that he built a career out of being “a guy you can’t resent for small things.” It meant he bought off-the-rack clothes so he didn’t look too upscale, keeping his hair an average length, never wearing flamboyant neckties. “This gets you to the people,” he said. “It’s being the ideally-dressed salesman. I believe you’ve got to take every edge you can get.”

Yet Lescoulie knew how precarious this image was, having known of cases where “big stars who let it slip out that they were not really nice guys at all, and it damaged their careers.” Lescoulie thus knew that “a quick shot in an off-guard moment” could ruin him, and he took care to keep the on-screen Jack and off-screen Jack in alignment. “The closer you come to being yourself on the screen, the longer you last.”⁵⁶

Today‘s executive producer, Al Morgan⁵⁷, called Lescoulie “deceptively good. He’s the darling of old ladies and kids. I’ve never seen a performer get the kind of mail he does – cough remedies, fishing advice, everything.” Morgan said Lescoulie’s on-air persona had not only great warmth, but range. “He kids around a lot, and then suddenly he says something very penetrating.”

Lescoulie’s day began at 3:45 a.m. for the program’s start at 7 a.m. “Sometimes it seems as if all my early training was preparing me for this show,” he said. “Take just the matter of getting enough sleep. I learned in the Air Force to take a nap when I could get it. I can lean my head against a steel pile and go right off – and 15 minutes of that does wonders.” After his duties were complete, he and some pals of what was called the “Sentimental Drinking Society” were off to Toots Shor’s for refreshments and a lot of sports talk. By 3 p.m. Lescoulie was headed back to his home on Long Island to be with his wife and children.

Lescoulie with Hugh Downs, Barbara Walters, and Frank Blair. (NBC photo)

In between his NBC duties Lescoulie continued to do commercials and announcing work. By 1965 he was earning $175,000 per year, much of it from his non-Today work. “For the last seven years I’ve been the highest-paid announcer in television,” he told Hickey, noting that his careful style in choosing only a few accounts helped his earnings.

Yet he continued to feel something was missing. He told one journalist he’d felt he had played things too safe by sticking to the announcer/sidekick role, and that he was “delivering only 10 per cent of the sum total of which I am capable.” Complicating all this was his indecision about what to do next: act in films, act on stage, or host a variety program. Each appealed to him, and “that’s part of my problem. I simply cannot focus my thoughts or energies on one exact area. But I don’t worry about this. I think the pieces will fall into place without my having to set out in search.” Lescoulie predicted that as he went for bigger things, “I think I’m going to surprise an awful lot of people in the next then years. I also think at the same time I’m going to get punched in the nose a lot. But who cares? A punch only hurts for a minute.”

That punch would not be long in coming. On his second day in the Virgin Islands during a 1965 field assignment for Today, Lescoulie asked the unit manager for more cash. This particular unit manager, whose reputation for keeping a very tight hold on funds had earned him few friends, turned down the request. Lescoulie was very unhappy. (Despite later characterizations of this dispute as a fistfight, these tensions appear to have never erupted into physical violence.) But instead of discussing the matter with management, Lescoulie wrote a memo threatening to walk out any morning he came on set and saw that unit manager.

One day in 1966, according to Robert Metz’s book The Today Show, Lescoulie came on the set and that very unit manager was there. Lescoulie stayed true to his threat and walked out. NBC fired him. His last show was September 2. Rumors had circulated about his fate after the dispute in the Virgin Islands, but the firing confirmed things weren’t rosy. The network claimed Lescoulie’s contract was going to expire at the end of August 1966 because he didn’t figure into the plans for the show. Lescoulie’s manager countered, “Of course he was fired. NBC had the absolute right to fire him. It’s their money. They just didn’t want him any more.” For his part, Lescoulie claimed that Morgan “slowly wrote me out of the show.” But he philosophized that he was in good company. “I can’t be too bad if they fired me,” he said. “After all, they fired Bob Kintner.”⁵⁸

Lescoulie continued working in smaller jobs, doing commercials and announcing chores. In May 1968 he remarried. That summer, he did some work with WLW-TV in Cincinnati, hosting coverage of the Ohio State Fair. “We worked 14 hours a day up there,” he said. “I worked like I never worked before.” He also did some fill-in work in August 1969. His track record led to an offer from WLW’s parent company, Avco Broadcasting, to narrate documentaries, be an on-camera host for sports programs and special events, and fill in as needed. Lescoulie signed with Avco and moved to Cincinnati from Greenwich, Connecticut. “The only place (to be) is where there is live TV,” he said. “The future of TV is in live shows.”⁵⁹

But New York was never far from Lescoulie’s mind. When the original incarnation of Hurley’s, the legendary watering hole adjacent to the RCA Building, closed in 1975, Lescoulie showed up to join Dave Garroway and Frank Blair for one last drink. “For seven years Frank and I sat in the corner and had breakfast every morning,” he told a reporter.

The original duo together one more time during the January 1982 anniversary program. It was magic. (NBC photo)

And Lescoulie showed up for the Today anniversary specials. On the 30th anniversary in 1982, he and Garroway shared reminiscences about the old days and proved their rapport hadn’t lost a step. Six months later, he was back to mourn Garroway as the program paid tribute to its original master communicator.

His last appearance was during the 35th anniversary special, aired on a Saturday night in January 1987. Although his spirits were high and his mood playful, he was suffering from colon cancer. On July 9, he was admitted to St. Francis Hospital in Memphis, where he died on July 22.

Lescoulie on “Today at 35,” aired in January 1987 (NBC photo)

In the 1950s, his friend Jackie Gleason had said to Lescoulie, “Do you know why you were never a big hit in radio? Because they couldn’t broadcast teeth.” Although he may be long gone, those who know the work of Jack Lescoulie, his comforting and cheerful voice – and most of all, the grin that was once called “one of television’s most durable monuments” – know why he matters.

Here’s to you, Jack Lescoulie.

SOURCES:

Associated Press, “Jack Lescoulie, One Of ‘Today’ Founders, Dies of Cancer.” Oshkosh (Wis.) Northwestern, July 23, 1987: 19.
Bob Considine, “On The Line: Jack Lescoulie Not Worried As NBC Prepares to Fire Him.” Muncie (Indiana) Evening Press, Aug. 18, 1966: 4.
Sam Dobbins, “Just One Last Drink at Good Old Hurley’s.” Corpus Christi Caller-Times, Oct. 13, 1975: 9C.
“Fame, Popularity and Wealth Don’t Satisfy Jack Lescoulie.” Lansing (Mich.) State Journal, Oct. 16, 1965: 20.
Neil Hickey, “The Man With The $175,000 Smile.” TV Guide,Jan. 30, 1965: 20-22.
Steve Hoffman, “Jack Lescoulie Joins Avco Staff.” Cincinnati Enquirer, Oct 10, 1969: 51.
Julia Inman, “Delighted Jack Lescoulie Finds Country Doesn’t Stop at Hudson.” Indianapolis Star, Aug. 7, 1970: 19.
“Jack Lescoulie Has Offbeat Parts, But He Finds All Fun.” Dover (Ohio) Daily Reporter, Nov. 11, 1961: 17.
“Jack Lescoulie’s July Return To ‘Today” Show Is Announced.” The Daily Times (New Philadelphia, Ohio), June 16, 1962: 9.
Paul Jones, “As I See It: Lescoulie Added, Today Brightened.” The Atlanta Constitution, July 12, 1962: 10.
Paul Jones, “As I See It: Jack Lescoulie Deserves Better.” The Atlanta Constitution, Aug. 18, 1966: 82.
Cynthia Lowry, “Cheerful Waker-Upper – That’s Jack Lescoulie.” Binghamton (N.Y.) Press and Sun-Bulletin, Apr. 7, 1963: 56.
Robert Metz, The Today Show (New York: Playboy Press, 1978), 154-156.
United Press International, “Jack Lescoulie ‘Fired’ From NBC’s Today.” The Press Democrat (Santa Rosa, Calif.), Aug. 11, 1966: 1.
United Press International, “Jack Lescoulie, Today Announcer.” South Florida Sun Sentinel, July 23, 1987: 26.

Remembering Jack Lescoulie (Part II)

(Continued from Part I.)

Jack Lescoulie had just settled into his new job at CBS when an opportunity came to audition as announcer for a new early-morning program NBC was putting together. Lescoulie tried out for the job and was quickly hired. On January 14, 1952, his was the first voice that viewers heard as the new Today program made its debut.

Lescoulie’s role was not that well-defined at first. “When I first went to work on Today, I did not have a strong role,” he said. “I did the announcing at the top of the program and at the end of the breaks and that was it.” Surviving footage from Today‘s early programs bears this out; on the first program, for example, Lescoulie mostly does the announcements, occasionally interacts with people on the set, and does a sports-related report near the end of the second hour.

In his search for the right role on the program, Lescoulie did some research. “Since Today was designed to be a television newspaper, I went to the city room of a New York newspaper to observe,” he said. “While there, I found a young man who used to come and just kid everybody, and no one seemed to resent it. When I tried that on the set it worked beautifully, and did for many years.”

Lescoulie with Frank Blair, Dave Garroway and J. Fred Muggs (NBC photo)

Lescoulie had battled some doubts, as well. “Frankly, I didn’t think I could make it [in television],” he said. “I believed I was unphotogenic. But suddenly there I was, the third man between Dave Garroway and Frank Blair.⁶⁰ I knew if I were to make it on the show, I’d not only have to blend with the personalities of those two men but create one of my own. So I became the smiling, mischievous clown, the good-natured everyman. It worked.” Although Lescoulie would later wonder if that on-screen persona had limited his opportunities, it was key to a long-lasting relationship with Today, and a style that drew appreciation from viewers.

Lescoulie’s abilities also drew appreciation from the program’s “master communicator,” Dave Garroway, who placed an unusual amount of trust in him. “There was a great rapport” between the two men, Lescoulie recalled. “Garroway told me several times that if I felt an interview or particular segment on the program was dying, I should step in and ‘save’ it.” That’s how Lescoulie came to be known as “the saver.”⁶¹

Lescoulie in a fencing match on the “Today” program (NBC photo)

And it was in those years Lescoulie became the member of the Today team whose job it was to do anything for the cameras. At the Bronx Zoo, he wrestled a walrus named Herbert (who won, best two falls), and walked into a penguin cage and asked a penguin what brand of cigarette it smoked.⁶² He let an archer shoot an arrow off his head, William Tell-style. He played opposite Jayne Mansfield in an on-set scene from Cleopatra. He scrimmaged with the New York Football Giants. He faced off against Olympic athletes in their specialties, including water polo. Once he was sent to Palisades Park for a segment on the kiddie rides. “That almost did me up, and I was dizzy for three days,” he said. Almost as demanding was the segment tied to a national magazine feature in which Lescoulie had to eat six different breakfasts in succession and render a verdict on which was best. “The whole project just ruined my lunch that day,” he said. Some of the demands of the role led him to muse to a reporter that “reporting bombing raids was rather placid” by comparison.

Yet Today wasn’t the only outlet for Lescoulie’s talent. He was in demand as an announcer, too. He did advertisements on the Milton Berle program in 1954 and 1955, and was also sought after to be the voice of several products. Lescoulie knew his own value and was careful about the jobs he accepted. “It’s not a secret that I’ve always played the game rough, and not been easy to get,” he said. “I take on only a few accounts.” That care ended up making him one of the highest-paid announcers in the business.

But one job Lescoulie was happy to take on was being the announcer for his friend Jackie Gleason, who years before had promised, “Someday I’ll be the greatest and you’ll be with me.” From 1952 to 1959 Lescoulie was the voice of Gleason’s programs. “The Great One” placed complete trust in Lescoulie. One night, a piece of scenery fell backstage. Without a second’s hesitation, Gleason told Lescoulie, “Ad lib three minutes while I find out what’s happening back there.” And Gleason insisted that Lescoulie be the voice of his program, not of its commercials. “I want you,” he said. “Let the sponsor get his own man.” NBC had considered asking Lescoulie to sever his association with Gleason because he was on a competing network, but Lescoulie pointed out that he didn’t have a contract with NBC, instead working on a week-to-week basis.⁶³

As if that wasn’t enough work, in July 1956 Lescoulie began hosting a Saturday sports interview program called Meet The Champions. With all these duties – five days a week on Today, his work for Gleason, hosting the Saturday program, and doing advertisements – Lescoulie later reflected that “I was seen by more people than the president.”

But in January 1957, Lescoulie left Today to enter the realm of late night. When Steve Allen left Tonight, NBC restyled the program into a live, roving look at the country’s nightlife. The new Tonight! America After Dark promised live remotes from different points around the country to see what was going on. It took cues from Today, even originating from the RCA Exhibition Hall. And Jack Lescoulie was signed to host the program.

With Judy Johnson on the “Tonight!”/”Today” set (NBC photo)

Unfortunately, the new format was an almost instant flop. Two months in, Lescoulie insisted the program still had a chance, stating that he took the job because he believed in the show and still did, writing that critics’ reviews were “unfair” and “hitting below the belt,” and that improvements had been made. Yet he admitted that Dave Garroway was holding open his old slot on Today for him because Dave “is such a good friend” and “wants me back” should Tonight! flop. “That is the way Dave is.” As it happened, Lescoulie was let go from Tonight! in mid-year, and returned to Today on June 24, 1957, just in time to fill in while Garroway took seven weeks off. The next year, he accepted a role as co-host of the quiz program Brains & Brawn.

Lescoulie’s talents weren’t just behind the microphone. In high school band he had played the trombone, and during his years with Gleason the great man had persuaded him to get back into playing it. With a few other notables, Lescoulie played in a little combo. “Garroway plays a very bad set of drums and Gleason plays a very bad trumpet,” he said. “Once in a while we get together at Dave’s house as a Dixieland band.” Sometimes Steve Allen would stop in and play piano or tuba, or Jac Hein⁶⁴ would sit in on trumpet and drums. And Lescoulie was a good enough amateur golfer to play in matches in the United States and Canada, once scoring a hole in one at his home course, and even playing against Arnold Palmer in 1963.

And even with his lucrative announcing gig, he wanted something more. “Show me an announcer and I’ll show you a frustrated actor or singer,” he said. “Like all other announcers, I just fell into the business. It’s really an illegitimate profession.” He likened himself to a singer or actor who “missed the boat somewhere along the way and took to announcing because they couldn’t get anything better.” That had happened to him, he insisted. “I had a long stretch of unemployment. Ever try to act on an empty stomach?” While announcing and hosting, he still took dancing and vocal lessons, and yearned to “get my teeth into a good part, and I will accept it providing that it’s entirely foreign to the television host you now see on your television screen. I would love to play the meanest heavy I could find.”

To be continued….

Sources:

“An Announcer Years To Emote.” Philadelphia (Pa.) Inquirer Aug. 27, 1956: 16.
“Fame, Popularity and Wealth Don’t Satisfy Jack Lescoulie.” Lansing (Mich.) State Journal Oct. 16, 1965: 20.
Neil Hickey, “The Man With The $175,000 Smile.” TV Guide Jan. 30, 1965: 20-22.
Jack Lescoulie, “Jack Lescoulie On Announcing.” Vineland (New Jersey) Daily Journal June 25, 1959: 16.
Jack Lescoulie, “Marie Torre’s Column: Jack Lescoulie Likes Change.” Oakland (California) Tribune March 26, 1957: 21.
Al Morton, “TV Roundup.” Delaware County Daily Times Sept. 4, 1952: 19.
“Palmer, Lescoulie Golf Match.” Ottawa (Ontario) Journal August 10, 1963: 36.
“Three Toots on Trumpet Belie Jack Lescoulie’s Second Talent.” Kansas City (Mo.) Times Feb. 27, 1956: 14.
Tom Shales, “Dave Garroway at 62: ‘Coolest’ TV Host Can’t Find a Job.” Florida Today Sept. 2, 1975: 1D.
United Press International, “Jack Lescoulie, Today Announcer.” South Florida Sun Sentinel July 23, 1987: 26.